Position Overview

Crown Auto Group is seeking a results-driven and innovative Digital Marketing Manager to lead the marketing strategy for our six automotive dealerships, three collision centres, and one detailing centre in Winnipeg, Manitoba. This is a pivotal role for a leader with a strong background in digital marketing, brand development, and team management. You will be responsible for developing, overseeing and executing all marketing initiatives to drive traffic, generate qualified leads, and strengthen our brand presence across multiple platforms. You will also provide guidance to the executive team, leveraging data and insights to shape the future of our digital footprint and drive significant business growth.

Key Responsibilities & Duties:

Strategic Leadership & Collaboration

• Develop and execute comprehensive marketing strategies aligned with group-wide business objectives, ensuring consistent brand messaging across all dealerships.
• Work closely with Dealer Principals, General Managers, and departmental heads to identify opportunities, set performance KPIs, and report on the ROI of all campaigns.
• Manage a small team of in house marketing specialists and external vendors, providing mentorship and guidance to ensure high-impact campaign delivery.

Digital Marketing & Analytics

• Lead the strategy and execution of all digital marketing efforts, including Google Ads, Performance Max campaigns, YouTube ads, social media ads (Facebook, Instagram), and email/text campaigns.
• Oversee website development and management, ensuring all sites are fully custom-designed with advanced features such as real-time trade-in valuations, interactive showrooms, and multi-stage finance applications.
• Integrate and manage all 3rd-party tools (e.g., trade-in platforms, service booking, parts & accessories) to create a seamless user experience.
• Implement and maintain analytics platforms like GA4 to track user behavior, campaign performance, and optimize budget allocation based on data-driven insights.
• Stay up-to-date on industry trends, new platforms, and emerging technologies to keep the group at the forefront of automotive marketing.

Content & Social Media Management

• Develop and manage both organic and paid social media strategies across platforms like Facebook, Instagram, TikTok, X, and LinkedIn to build brand awareness and engage customers.
• Create compelling, brand-compliant creative for monthly promotions and vehicle launches, including custom image and video advertisements.
• Oversee daily posting schedules and content calendars, ensuring alignment with dealership promotions, OEM campaigns, and community events.
• Monitor social media performance, respond to inquiries in a professional and timely manner, and provide monthly engagement reports.

Campaign Management & Execution

• Plan and execute integrated marketing campaigns for new vehicle launches, seasonal promotions, and service initiatives across all dealerships.
• Manage CRM-related tasks, including automated follow-ups, video messaging for sales and service departments, and automated text notifications for service readiness.
• Coordinate with OEM partners to leverage co-op funding and ensure compliance with brand guidelines.
• Create and manage annual and monthly marketing budgets to ensure efficient resource allocation across all channels.
• Develop custom landing pages for events, advertising, and follow-up campaigns.

Reporting & Optimization

• Deliver weekly and monthly performance reports on key metrics such as website traffic, lead generation, advertising ROI, and social media engagement.

• Continuously analyze data to refine, optimize, and scale all marketing campaigns for maximum impact and efficiency.

Qualifications:

• Bachelor’s degree in marketing, business, or a related field.

• 5+ years of experience in digital marketing and social media management, with a strong preference for the automotive or retail industry.

• Demonstrated experience in budget forecasting and managing a multi-million dollar marketing budget with a clear focus on ROI

• Strong proficiency in Google Ads, Facebook Business Manager, Google Analytics (GA4), Google Tag Manager, and CRM/Inventory platforms.

• Excellent communication, organizational, and leadership skills with experience leading and managing a team

• A passion for driving growth through innovative and data-driven marketing strategies.

Why Join Us?

• You will lead the marketing for a respected and progressive automotive group with six dealership franchises.

• You will have the creative freedom to shape the digital and social media presence for multiple brands.

• You will manage a six figure budget across different businesses and departments

• We offer a competitive salary and a comprehensive benefits package.

CROWN AUTO GROUP is an equal opportunity employer! We are looking for people from various ethnicities, backgrounds, and experiences to join our workplace. We are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. Reasonable accommodations are available during the selection process, and we'll respond in a timely manner to any requests for accommodations.