Job Description: Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms. The Paid Social Manager is responsible for leading the strategy, setup, optimization, and performance of paid social campaigns across dentsu’s clients. This role acts as a day‑to‑day client partner and internal leader, ensuring paid social work drives business outcomes, aligns with dentsu’s integrated performance approach, and contributes to connected media solutions across the network. Strategic Leadership Collaborate with Client Leads, Strategy, and cross‑channel teams to define paid social strategies aligned with the broader media and business objectives. Translate dentsu’s audience‑first, data‑driven approach into actionable paid social tactics and recommendations. Stay current on platform innovations, dentsu tools/tech, and industry trends to proactively identify opportunities for clients. Campaign Planning & Execution Lead end‑to‑end setup of paid social campaigns across Meta, TikTok, Pinterest, Snapchat, Twitter/X, and emerging platforms. Conduct audience and competitive research using dentsu tools (where applicable) to inform targeting strategies. Build and QA campaign structures, tracking, creative rotations, and platform settings to ensure operational excellence. Ensure accurate trafficking and adherence to dentsu and client best practices. Optimization & Performance Management Monitor campaign performance daily and optimize for efficiency, performance KPIs, and full‑funnel business outcomes. Use dentsu measurement frameworks (e.g., test & learn agendas, brand lift, incrementality testing) to improve campaign contribution. Partner with Analytics and cross‑channel teams to understand impact holistically across platforms. Reporting & Insights Deliver clear, consistent reporting with strong narrative storytelling — insights, implications, and recommended actions. Ensure all reporting meets dentsu’s quality standards, leveraging dashboarding tools where applicable. Present performance updates to clients and internal leadership with confidence and clarity. Client Partnership Act as a strategic and solutions‑focused day‑to‑day contact for clients. Understand client business priorities and connect paid social performance to their KPIs and organizational goals. Provide guidance to clients on creative best practices, measurement approaches, and new opportunities. Team Leadership & Collaboration Coach, mentor, and develop Analysts and Coordinators on campaign execution, optimization, and reporting. Work collaboratively within dentsu’s integrated model — Media, Strategy, Analytics, Creative, and CXM teams. Contribute positively to team culture by sharing knowledge, best practices, and learning across the paid social community. Qualifications Post-secondary education in Media, Advertising, Marketing, Business Administration, Communications, or related field. 3+ years of hands‑on paid social experience, ideally within a digital performance agency or in‑house performance team. Proven experience managing campaigns across major social platforms. Expertise with: Meta Ads Manager,TikTok Ads, Pinterest Ads, Snapchat Ads, Twitter/X Understanding of third-party tracking, pixels, tags, and measurement. Knowledge of Google Analytics or similar tools (an asset). Strong proficiency in Excel and/or data visualization platforms. Core Competencies Analytical and performance‑driven with strong numeracy. Detail‑oriented with exceptional QA standards. Strong communicator — able to simplify complexity for clients and internal partners. Calm, solutions‑oriented, and effective in fast‑paced environments. Demonstrates integrity, collaboration, and a growth mindset aligned with dentsu values. Additional information Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N] The salary range for this position is $80k-$85k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees. AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools. We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process #LI-DM1 Location: Toronto Brand: Dentsu Media Time Type: Full time Contract Type: Permanent Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work