Sales Content Specialist - Richmond Hill (Hybrid)
Top Benefits
About the role
Job Description
Some of what you will do
The Sales Content Specialist plays a critical role in enabling seller effectiveness by developing, organizing, and optimizing high-impact, customer-facing content.
This role transforms approved brand frameworks, product messaging, and insights into compelling, easy-to-use sales collateral that supports consistent, value-driven customer conversations. Working closely with Sales Enablement, Marketing, and Merchandising partners, this individual ensures content is relevant, on-brand, and accessible—empowering sellers to engage customers with clarity and confidence.
Specifically You Will
Sales Content Development & Design: 45%
Develop, design, and adapt customer-facing collateral (presentations, one-pagers, case studies, proposals, etc.) aligned to approved frameworks, brand standards, and messaging Translate complex product, category, and solution information into clear, compelling sales stories that support value-based selling Ensure consistency in tone, visual identity, and key value propositions across segments, verticals, and channels Build modular, flexible content that sellers can easily customize while maintaining brand and messaging integrity Continuously evolve content formats to improve usability, clarity, and customer impact
Sales Enablement Support & Collaboration: 30%
Partner with Sales Enablement to identify content needs aligned to sales plays, campaigns, and go-to-market priorities Collaborate with Marketing and Merchandising to translate approved materials into practical, seller-ready assets Support launch readiness by coordinating the rollout of content packages, toolkits, and messaging updates Gather and incorporate seller feedback to improve content relevance, usability, and effectiveness in customer interactions
Content Management Governance: 15%
Maintain a structured, intuitive, and searchable content repository within enablement platforms (e.g., Highspot, Salesforce, SharePoint) Audit and update content regularly to ensure accuracy, alignment to current offers, and lifecycle management Apply version control, tagging, and governance standards to ensure sellers access the right content at the right time Promote best practices for content usage and adherence to approval workflows
Performance Measurement & Continuous Improvement: 10%
Track content usage, adoption, and seller feedback to assess effectiveness
Analyze trends to identify gaps, redundancies, and high-performing content Recommend improvements to content strategy, formats, and delivery to increase seller engagement and win rates Share insights with Sales Enablement leadership to inform ongoing priorities
Some Of What You Need
Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience) Certification or coursework in Sales Enablement, Content Strategy or Digital Design Tools considered an asset 2–4 years in sales enablement, marketing, content development, or related field Experience developing customer-facing or sales-facing materials Exposure to B2B sales environments preferred Strong content development and visual storytelling skills (PowerPoint, design tools, etc.)
Ability to translate complex information into clear, customer-friendly messaging
Understanding of sales processes and value-based selling principles Strong collaboration skills across Sales, Marketing, and Merchandising teams Attention to detail with a focus on brand consistency and content quality Familiarity with content management and enablement platforms is an asset
Physical Demands/working Conditions
Office environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy.
Some Of What You Will Get
Associate discount
Health and Dental benefits RRSP/DPSP Performance bonuses Learning & Development programs And more...
#MakeAnImpact
About Us
We value transparency in our hiring processes. Please note, artificial intelligence may be used in certain stages to screen, assess, or select applicants, however, a human reviewer makes all final decisions. This posting is for an existing vacancy.
About The Team
About the Team
At Staples Professional we are dynamic, inspiring partners to our customers and the communities in which we live. As office experts, we provide unmatched service through our stores, offices, and distribution centres, ensuring our customers have everything they need. We work together to inspire people to work smarter, learn more and grow every day. We’re looking for curious, approachable, and passionate individuals who love finding solutions. If that’s you, let’s work, learn, and grow together.
We are building an inclusive and diverse team
Staples Professional is continuously working towards creating an inclusive and diverse work environment. We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know.
Not the right fit? Search for Sales Content Specialist jobs in Richmond Hill, Ontario, Canada
About Staples Canada
We are the Working and Learning Company. We are building a community of exploration and discovery, a place where we can all work, learn and grow together. We are here to be a trusted ally, a resource and a sounding board, motivated to support our customers with expert knowledge, unique products and innovative services, made for the changing needs of today’s entrepreneurs, teachers, parents and students.
Founded in 1991, Staples Canada, The Working and Learning Company, is a privately-held company based in Richmond Hill, Ontario, with a network of over 300 stores across Canada. To learn more, visit www.staples.ca or follow @StaplesCanada on Facebook, Twitter and Instagram.
Similar Jobs
Sales Content Specialist - Richmond Hill (Hybrid)
Top Benefits
About the role
Job Description
Some of what you will do
The Sales Content Specialist plays a critical role in enabling seller effectiveness by developing, organizing, and optimizing high-impact, customer-facing content.
This role transforms approved brand frameworks, product messaging, and insights into compelling, easy-to-use sales collateral that supports consistent, value-driven customer conversations. Working closely with Sales Enablement, Marketing, and Merchandising partners, this individual ensures content is relevant, on-brand, and accessible—empowering sellers to engage customers with clarity and confidence.
Specifically You Will
Sales Content Development & Design: 45%
Develop, design, and adapt customer-facing collateral (presentations, one-pagers, case studies, proposals, etc.) aligned to approved frameworks, brand standards, and messaging Translate complex product, category, and solution information into clear, compelling sales stories that support value-based selling Ensure consistency in tone, visual identity, and key value propositions across segments, verticals, and channels Build modular, flexible content that sellers can easily customize while maintaining brand and messaging integrity Continuously evolve content formats to improve usability, clarity, and customer impact
Sales Enablement Support & Collaboration: 30%
Partner with Sales Enablement to identify content needs aligned to sales plays, campaigns, and go-to-market priorities Collaborate with Marketing and Merchandising to translate approved materials into practical, seller-ready assets Support launch readiness by coordinating the rollout of content packages, toolkits, and messaging updates Gather and incorporate seller feedback to improve content relevance, usability, and effectiveness in customer interactions
Content Management Governance: 15%
Maintain a structured, intuitive, and searchable content repository within enablement platforms (e.g., Highspot, Salesforce, SharePoint) Audit and update content regularly to ensure accuracy, alignment to current offers, and lifecycle management Apply version control, tagging, and governance standards to ensure sellers access the right content at the right time Promote best practices for content usage and adherence to approval workflows
Performance Measurement & Continuous Improvement: 10%
Track content usage, adoption, and seller feedback to assess effectiveness
Analyze trends to identify gaps, redundancies, and high-performing content Recommend improvements to content strategy, formats, and delivery to increase seller engagement and win rates Share insights with Sales Enablement leadership to inform ongoing priorities
Some Of What You Need
Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience) Certification or coursework in Sales Enablement, Content Strategy or Digital Design Tools considered an asset 2–4 years in sales enablement, marketing, content development, or related field Experience developing customer-facing or sales-facing materials Exposure to B2B sales environments preferred Strong content development and visual storytelling skills (PowerPoint, design tools, etc.)
Ability to translate complex information into clear, customer-friendly messaging
Understanding of sales processes and value-based selling principles Strong collaboration skills across Sales, Marketing, and Merchandising teams Attention to detail with a focus on brand consistency and content quality Familiarity with content management and enablement platforms is an asset
Physical Demands/working Conditions
Office environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy.
Some Of What You Will Get
Associate discount
Health and Dental benefits RRSP/DPSP Performance bonuses Learning & Development programs And more...
#MakeAnImpact
About Us
We value transparency in our hiring processes. Please note, artificial intelligence may be used in certain stages to screen, assess, or select applicants, however, a human reviewer makes all final decisions. This posting is for an existing vacancy.
About The Team
About the Team
At Staples Professional we are dynamic, inspiring partners to our customers and the communities in which we live. As office experts, we provide unmatched service through our stores, offices, and distribution centres, ensuring our customers have everything they need. We work together to inspire people to work smarter, learn more and grow every day. We’re looking for curious, approachable, and passionate individuals who love finding solutions. If that’s you, let’s work, learn, and grow together.
We are building an inclusive and diverse team
Staples Professional is continuously working towards creating an inclusive and diverse work environment. We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know.
Not the right fit? Search for Sales Content Specialist jobs in Richmond Hill, Ontario, Canada
About Staples Canada
We are the Working and Learning Company. We are building a community of exploration and discovery, a place where we can all work, learn and grow together. We are here to be a trusted ally, a resource and a sounding board, motivated to support our customers with expert knowledge, unique products and innovative services, made for the changing needs of today’s entrepreneurs, teachers, parents and students.
Founded in 1991, Staples Canada, The Working and Learning Company, is a privately-held company based in Richmond Hill, Ontario, with a network of over 300 stores across Canada. To learn more, visit www.staples.ca or follow @StaplesCanada on Facebook, Twitter and Instagram.