Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!

Our Values

Best Life

We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.

Growth Mindset

We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.

One Team

From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.

The Director, Content & Community owns how the brand shows up in the market through editorial strategy, social presence, and community development.

This role acts as the Editor-in-Chief of the brand and the architect of our owned audience ecosystem, ensuring content drives engagement, trust, and measurable business impact.

You will define what we say, how we say it, and how it reaches the market—across both AI-generated content at scale and human-led content through influencers and SMEs.

What You’ll Own

Editorial Strategy & Narrative Ownership

• Define global editorial strategy across Gyms, Studios, and Coaches segments

• Own quarterly themes, narrative arcs, and content pillars

• Ensure content aligns to audience needs, funnel stages, and business priorities

• Set standards for clarity, quality, and brand voice

Social Media Strategy & Owned Channel Growth

• Own global organic social strategy

• Define platform roles, content formats, and posting systems

• Ensure social acts as a distribution engine for editorial and thought leadership

Community & Audience Development

• Define and build ABC’s community strategy

• Drive engagement, participation, and conversation quality

• Partner with PR and Influencer functions to amplify thought leadership

Influencer & Creator Partnerships (Direct Report)

• Lead Influencer & Community Partnerships

• Ensure influencer strategy aligns to editorial priorities and campaigns

• Integrate influencer and SME-led content into the broader content ecosystem

Content Modality Strategy (AI vs Human Content)

Define the mix of:

• AI-generated content (scaled, repeatable)

• Human-led content (influencers, SMEs, customers)

Ensure each format is used intentionally based on:

• Content goals (education, authority, engagement)

• Channel dynamics

Maintain consistency in narrative and brand voice across all formats

6. Performance Accountability

Own content department performance across:

• Consumption (downloads, views)

• Engagement

• Audience growth

Partner with Demand Gen (pipeline) and SEO/Content Architect (discoverability)

Use insights to refine editorial direction

Team Leadership & Operating Model

Lead the Content & Community teams:

• Sr Manager, Content

• Influencer & Community Partnership Team

• Content & Social Producers

Establish workflows, planning cadence, and quality standards

Act as connective tissue across Brand, PR, Demand Gen, and Product Marketing

What Success Looks Like

• Clear, differentiated editorial voice in the market

• Strong engagement and audience growth across channels

• Scalable content engine across AI and human formats

• Influencer and content strategies working as one system

• Content contributing meaningfully to pipeline and brand authority

Ideal Profile

• 15+ years of overall experience, with 10+ years in content, editorial, or brand leadership roles

• Proven experience owning strategy and performance

• Strong editorial instincts and narrative thinking

• Experience scaling social and/or community for a global brand

Please note that the salary information shown below is a general guideline only and based on employees in the Canada and may be different in other countries. Salaries are based upon candidate experience, qualifications, and location, as well as market and business considerations. Our pay range for Canada based candidates for this position is $145,200 - $161,000 CAD annually. Your recruiter can share more about the specific salary range for the job location during the hiring process. Also, certain positions are eligible for additional forms of compensation such as bonuses and commissions.

WHAT’S IN IT FOR YOU :

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
• Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
• ·Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
• Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
• Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
• ·Medical/Dental/Vision coverage
• EAP – we get you help when you need it. Period.
• Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
• And more! – so many benefits we couldn’t even fit them all here!

At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:

ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com.

About ABC Fitness

ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.

From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together. Learn more at abcfitness.com

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