E-Commerce & Digital Senior Manager
Top Benefits
About the role
About the ALDO Group
Specializing in stylish and accessible footwear, handbags, and accessories, the ALDO Group has been around for more than 50 years. With over 1,500 stores in more than 100 countries, we operate under two signature brands, ALDO and Call It Spring, and we are the core footwear partner for Sperry in North America. The ALDO Group is also an industry-recognized wholesale licensed partner, specializing in the design, sourcing, and distribution of fashion footwear, handbags, and accessories. Our diverse portfolio includes household brands such as ROXY, Brooks Brothers, Ted Baker, Hunter, and G.H.BASS. In addition to our head office in Montreal, the ALDO Group maintains international offices in Europe and Asia. For more information, visit www.aldogroup.com.
Enjoy meaningful recognition, flexible work options, great on‑site perks, generous discounts, and the pride of being part of a brand that leads with people, the planet, and its partners at heart.
MANDATE The Senior Manager of Digital Marketing leads the digital commercialization strategy for AGI's partner network, driving growth across ecommerce, paid media, social, CRM, SEO/GEO and digital experience initiatives. This role supports the development and execution of digital toolkits, governance frameworks and performance programs across key markets while ensuring alignment with ALDO Group's brand, technology and commercial priorities.
The Senior Manager serves as a key digital resource for franchise partners, building capabilities, performance standards, and digital maturity across the network.
RESPONSIBILITIES
Strategic Support & Execution
Support AGI's global digital commercialization strategy under senior leadership direction.
Develop and maintain digital toolkits, governance documentation and best practices for partner deployment.
Execute digital transformation initiatives to increase ecommerce penetration, omnichannel integration and ROI.
Identify growth levers across acquisition, retention, conversion and customer lifetime value.
Revenue & Performance Management
Manage digital performance KPIs across key partner markets.
Execute integrated performance marketing strategies in collaboration with territorial marketing leads.
Maintain forecasting models, traffic and revenue targets, ROI benchmarks and performance scorecards.
Drive data-led decision making and support partners in meeting performance standards.
Media & Campaign Management
Support the development of integrated 360° campaign strategies aligned with global brand direction.
Execute media architecture, channel mix, budget allocation and optimization recommendations.
Ensure excellence in paid media execution, SEO/GEO, CRM, social media and ecommerce content deployment.
Collaborate with content teams to ensure best-in-class digital-first asset delivery.
Franchise & Partner Support
Act as a key digital point of contact for strategic partners.
Support franchise digital commercialization compliance and marketing investment execution.
Coordinate with Ecommerce Managers across partner markets.
Contribute to capability-building programs, training materials and digital playbooks.
Cross-Functional Collaboration
Collaborate with IT, Marketing, Account Management and Sales & Operations teams to align on digital priorities.
Support UX optimization initiatives and pilot program coordination.
Contribute to e-merchandising and content strategy to optimize ecommerce performance.
Innovation & Digital Growth
Monitor emerging technologies, media opportunities and digital trends.
Support the experimentation roadmap (A/B testing, personalization, automation, new platforms).
Contribute to customer-centric digital experience improvements across the funnel.
Team Leadership
Mentor and develop junior team members and support partner teams.
Contribute to a culture of accountability, agility and innovation.
Experience
Minimum 7–10 years of progressive marketing experience with strong digital and ecommerce focus.
2–3 years in a people management or team lead role.
Retail and/or franchise network experience an asset.
Demonstrated track record of contributing to digital revenue growth.
Knowledge & Skills
Solid expertise in performance marketing, media strategy, CRM, SEO/GEO and ecommerce optimization.
Strong analytical capability; proficiency in Google Analytics, ad platforms and attribution modeling.
Hands-on experience with e-commerce platforms; Shopify experience a strong asset.
Experience with email marketing software and CRM automation tools; Klaviyo experience a strong asset.
Experience with data visualization and dashboarding tools; Looker experience a strong asset.
Experience managing marketing budgets with ROI accountability.
Strong communication skills; ability to collaborate with stakeholders and international partners.
Strategic thinker with solid commercial acumen.
Strong organizational and project management skills.
Building a culture of belonging
We firmly believe that the diversity of backgrounds, perspectives, and identities is a fundamental strength of the ALDO Group. We welcome applications from all backgrounds and are committed to providing a safe, respectful, and equitable work environment where everyone can reach their full potential and find their fit. #LI-NM1
Not the right fit? Search for E jobs in Montreal, Quebec, Canada
About ALDO Group
Founded in 1972, the ALDO Group is one of the world’s leading fashion retailers. We specialize in the design and production of quality, stylish and accessible footwear and accessories.
From our global head office based in Montreal, we operate a network of over 1,500 stores worldwide under our three signature banners: ALDO, Call It Spring and GLOBO.
Guided by a strong set of values and aiming to influence society in both fashion and social responsibility, our purpose is to create a world of love, confidence, and belonging.
We are advocates for diversity and inclusion, and for the environment. In 2018, we were the first fashion footwear and accessories company in the world to be certified climate neutral and we carry forward our sustainability journey.
Similar Jobs
E-Commerce & Digital Senior Manager
Top Benefits
About the role
About the ALDO Group
Specializing in stylish and accessible footwear, handbags, and accessories, the ALDO Group has been around for more than 50 years. With over 1,500 stores in more than 100 countries, we operate under two signature brands, ALDO and Call It Spring, and we are the core footwear partner for Sperry in North America. The ALDO Group is also an industry-recognized wholesale licensed partner, specializing in the design, sourcing, and distribution of fashion footwear, handbags, and accessories. Our diverse portfolio includes household brands such as ROXY, Brooks Brothers, Ted Baker, Hunter, and G.H.BASS. In addition to our head office in Montreal, the ALDO Group maintains international offices in Europe and Asia. For more information, visit www.aldogroup.com.
Enjoy meaningful recognition, flexible work options, great on‑site perks, generous discounts, and the pride of being part of a brand that leads with people, the planet, and its partners at heart.
MANDATE The Senior Manager of Digital Marketing leads the digital commercialization strategy for AGI's partner network, driving growth across ecommerce, paid media, social, CRM, SEO/GEO and digital experience initiatives. This role supports the development and execution of digital toolkits, governance frameworks and performance programs across key markets while ensuring alignment with ALDO Group's brand, technology and commercial priorities.
The Senior Manager serves as a key digital resource for franchise partners, building capabilities, performance standards, and digital maturity across the network.
RESPONSIBILITIES
Strategic Support & Execution
Support AGI's global digital commercialization strategy under senior leadership direction.
Develop and maintain digital toolkits, governance documentation and best practices for partner deployment.
Execute digital transformation initiatives to increase ecommerce penetration, omnichannel integration and ROI.
Identify growth levers across acquisition, retention, conversion and customer lifetime value.
Revenue & Performance Management
Manage digital performance KPIs across key partner markets.
Execute integrated performance marketing strategies in collaboration with territorial marketing leads.
Maintain forecasting models, traffic and revenue targets, ROI benchmarks and performance scorecards.
Drive data-led decision making and support partners in meeting performance standards.
Media & Campaign Management
Support the development of integrated 360° campaign strategies aligned with global brand direction.
Execute media architecture, channel mix, budget allocation and optimization recommendations.
Ensure excellence in paid media execution, SEO/GEO, CRM, social media and ecommerce content deployment.
Collaborate with content teams to ensure best-in-class digital-first asset delivery.
Franchise & Partner Support
Act as a key digital point of contact for strategic partners.
Support franchise digital commercialization compliance and marketing investment execution.
Coordinate with Ecommerce Managers across partner markets.
Contribute to capability-building programs, training materials and digital playbooks.
Cross-Functional Collaboration
Collaborate with IT, Marketing, Account Management and Sales & Operations teams to align on digital priorities.
Support UX optimization initiatives and pilot program coordination.
Contribute to e-merchandising and content strategy to optimize ecommerce performance.
Innovation & Digital Growth
Monitor emerging technologies, media opportunities and digital trends.
Support the experimentation roadmap (A/B testing, personalization, automation, new platforms).
Contribute to customer-centric digital experience improvements across the funnel.
Team Leadership
Mentor and develop junior team members and support partner teams.
Contribute to a culture of accountability, agility and innovation.
Experience
Minimum 7–10 years of progressive marketing experience with strong digital and ecommerce focus.
2–3 years in a people management or team lead role.
Retail and/or franchise network experience an asset.
Demonstrated track record of contributing to digital revenue growth.
Knowledge & Skills
Solid expertise in performance marketing, media strategy, CRM, SEO/GEO and ecommerce optimization.
Strong analytical capability; proficiency in Google Analytics, ad platforms and attribution modeling.
Hands-on experience with e-commerce platforms; Shopify experience a strong asset.
Experience with email marketing software and CRM automation tools; Klaviyo experience a strong asset.
Experience with data visualization and dashboarding tools; Looker experience a strong asset.
Experience managing marketing budgets with ROI accountability.
Strong communication skills; ability to collaborate with stakeholders and international partners.
Strategic thinker with solid commercial acumen.
Strong organizational and project management skills.
Building a culture of belonging
We firmly believe that the diversity of backgrounds, perspectives, and identities is a fundamental strength of the ALDO Group. We welcome applications from all backgrounds and are committed to providing a safe, respectful, and equitable work environment where everyone can reach their full potential and find their fit. #LI-NM1
Not the right fit? Search for E jobs in Montreal, Quebec, Canada
About ALDO Group
Founded in 1972, the ALDO Group is one of the world’s leading fashion retailers. We specialize in the design and production of quality, stylish and accessible footwear and accessories.
From our global head office based in Montreal, we operate a network of over 1,500 stores worldwide under our three signature banners: ALDO, Call It Spring and GLOBO.
Guided by a strong set of values and aiming to influence society in both fashion and social responsibility, our purpose is to create a world of love, confidence, and belonging.
We are advocates for diversity and inclusion, and for the environment. In 2018, we were the first fashion footwear and accessories company in the world to be certified climate neutral and we carry forward our sustainability journey.