It’s more than a Career, it’s a Passion! We love our cars, but it’s the people behind them who make them what they are. To build great cars, we need great people. That’s why Volkswagen Group Canada pays competitive salaries, offers fringe benefits, and provides unique opportunities for personal and professional growth. We encourage and reward initiative, creativity, teamwork and performance within a fast-paced, stimulating environment. And did we mention that there are really cool Volkswagen and Audi vehicles all over the place?

We are currently looking for a Digital Services Program Manager at our Corporate Offices in Ajax, ON. This is classified as a Hybrid role.

Leading the Way in Digital Services at VW Canada

As the business lead for Digital Services in the Canadian market, this role is responsible to oversee the localization, implementation, and maintenance of Connected Services for the market. The role works closely with the Product Planning department during the assessment and definition of new features and functions and acts as the main point of contact for Volkswagen of America (VWoA) Connected Services Information & Technology and Connected Engineering teams. The role provides essential leadership and support for the Canadian market by collaborating across the organization by both participating in and leading meetings that require Canadian business input on various aspects, such as software development timelines, feature and app testing, software version approval and release cycles, app enhancements, and program reporting.

The role involves managing the transfer of knowledge and required deliverables, collaborating closely with other Volkswagen Group Canada (VGCA) departments like Marketing, Product Planning, Product Support, After Sales, and Controlling. This ensures all areas of the business are aligned and understands the opportunities and changes impacting the business, vehicles, dealers, and customers.

In working closely with teams across departments, this role has the opportunity to make a tangible difference in an emerging automotive space.

Role Responsibilities:

Digital & Connected Services for VW Canada:

• Collaborate with Product Planning to assess and understand the product strategy tailored for Canada.

• Capture and communicate Connected Services product and business requirements across the user journey and customer touchpoints, ensuring alignment between Canadian market needs, VWoA and development teams.

• Ensure all features comply with Canadian laws through thorough legal reviews.

• Keep key stakeholders informed by reporting progress, issues, and risks.

• Partner with VWoA and Canadian business stakeholders to identify and implement technical and business changes that enhance the product and app.

• Stay ahead by understanding the competitive and technological landscape for Connected and Mobility Services.

• Support the development of Business Cases for new features and revenue generating subscription plans.

• Assist in budgeting for upcoming fiscal year and monitor monthly to ensure fiscal alignment.

• Manage and maintain testing assets (Fleet Vehicles, Test Phones).

Serve as the Canadian representative, providing input and oversight on:

• Digital Life Cycle Management development timelines for features and software releases.

• Supporting in-market connected vehicle testing with North American Region (NAR) and Volkswagen AG (VWAG) Engineering teams.

• Overseeing software version release cycles and approvals.

• Reporting program progress, issues, and risks to all stakeholders.

Foster Cross-Departmental Collaboration:

• Align and Inform: Ensure all departments (Marketing, Product Planning, Product Support, After Sales, Controlling) are aware of and understand the changes to vehicles, dealers, and customers, and appreciate the impact on their areas.

• Create Resources: Assist in developing communications, best practice guides, training materials, and other tools to enhance understanding of the product and its features.

Promote Connected Services:

• Engage and Inform: Actively promote the capabilities of Connected Services to both internal teams and external partners, ensuring everyone understands their benefits and potential.

• Educate Dealers: Improve dealer knowledge about the benefits of connected vehicles, including new features and functionalities.

• Boost Customer Adoption: In conjunction with Marketing, increase customer use of the myVW App and new vehicle features through targeted education and support.

Support Digital Life Cycle Management:

• Ongoing Process Support: Aid in the continuous Digital Life Cycle Management process and customer-facing communications to ensure a seamless experience.

Over-the-Air (OTA) Updates:

• Capture Requirements: Ensure all business and legal requirements are documented and communicated to the development team for the OTA solution.

• Assist in Testing: Collaborate with the VWoA team to test the updates, ensuring they meet all necessary standards.

• Launch Campaigns: Work with VWoA and Canadian stakeholders to successfully launch Over-the-Air update campaigns.

• Communicate Progress: Regularly report on progress, issues, and risks to key stakeholders, keeping everyone informed and aligned.

myVW App for VW Canada:

• Oversee the product backlog for connected features, ensuring user stories are prioritized for implementation based on their impact and value.

• Collaborate with Team Members: Define, Track, and Test: Work closely with team members to define, track, and test user stories for connected features, ensuring they meet quality standards and user needs.

• Support Ticketing Process: Prioritize and Document: Assist in the ticketing process for connected features, including prioritizing tasks and maintaining clear, detailed documentation.

• Reporting and Analysis: Provide Insights: Support reporting and analysis efforts to track progress, identify issues, and inform decision-making.

Qualifications:

• Bachelors Degree in Engineering or Computer Science

• Minimum of 5 years experience in Connected or Mobility Services

• Proficient in MS Office, Tableau and other business intelligence tools is required

• Strong Project Management skills - proven experience managing programs and medium to large scale projects

• Strong relationship building and communication skills

• Passion for and or strong expertise with connected vehicles & IoT is a strong asset

• Proficiency in designing data structures that ehance business intelligence capabilities

• Ability to travel up to 25%

What you’ll get in return:

• A flexible and collaborative team dynamic

• Opportunities for development

• Opportunities to participate in exciting company events that give back to the community

• Competitive employer paid benefits and overall compensation package

• And much more!

Please note that we appreciate the interest of all candidates, however only those under consideration will be contacted.

Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, or local laws.
Volkswagen Group Canada Inc. is committed to providing accommodations for people with disabilities during all phases of the hiring process including the application process. If you require an accommodation because of a disability, we will work with you to meet your needs. Applicants need to make their needs known in advance. If you are selected for an interview and require an accommodation, you are encouraged to advise the Recruiter who will consult with you to determine an appropriate accommodation. #LI-Hybrid #LI-LD1

Brief Role Description

Employees who are responsible for the planning, description, implementation and supervision of the design and digitalisation of processes

Possible Tasks within this Role

Qualification requirements

Skills

• Communication Skills

Please note that we appreciate the interest of all candidates, however only those under consideration will be contacted.

Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, or local laws.

Volkswagen Group Canada Inc. is committed to providing accommodations for people with disabilities including during the application process. If you require an accommodation because of a disability, we will work with you to determine what reasonable accommodation may be available to meet your needs whether it be as an applicant or an employee. Applicants need to make their needs known in advance. If you are selected for an interview and require an accommodation, you are encouraged to advise the Recruiter who will consult with you to determine an appropriate and reasonable accommodation.

Job ID: 18522

Company: Volkswagen Group Canada, Inc.

Location: Ajax, ON, CA, L1S 7G7

Department: Strategy and Consulting

Career Level: Professionals

Working Model: Full-time

Contract Type: Fixed-term

Remote Working: According to company policy

Posting Date: Oct 22, 2025

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Volkswagen Group Canada, headquartered in Ajax, Ontario, offers Canadian drivers exceptional vehicles, along with expert service. Volkswagen Group Canada is comprised of four brands: VW Canada, Audi Canada, Lamborghini and Ducati.

Volkswagen Group Canada is a subsidiary of Volkswagen AG headquartered in Wolfsburg, Germany – Europe’s largest automaker and one of the world’s leading manufacturers of automobiles and commercial vehicles.

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