Who you are

• 8–12 years of experience in partnerships, platform ecosystems, or product management within fintech, trading, SaaS, or API-driven companies
• Strong technical acumen: ability to understand REST APIs, OAuth 2.0 flows, webhooks, data schemas, and developer onboarding processes
• Proven experience driving channel or marketplace growth—ideally building or scaling an integration marketplace or API platform
• Deep understanding of brokerage, custody, trading infrastructure, or financial data systems
• Ability to interface confidently with engineers, product teams, and C-level executives
• Exceptional communication, negotiation, and stakeholder management skills
• Analytical mindset with experience building dashboards and tracking GTM impact (HubSpot, Salesforce, Looker, etc.)

What the job involves

• We are seeking a Director of Channel Partnerships to lead the global growth of the Alpaca Connect Marketplace, a core pillar of Alpaca’s ecosystem strategy
• This individual will operate at the intersection of business development, product strategy, and technical integration, establishing Alpaca as the go-to marketplace for embedded investing and trading infrastructure, rivalling competitor platforms
• You will own both the commercial strategy and the product partner journey: from API integration and OAuth experience to co-marketing and monetization
• Define the product roadmap for Alpaca Connect in collaboration with Product, Engineering, Operations and Developer Experience teams
• Champion a partner-first architecture: streamlined OAuth flows, unified onboarding, sandbox environments, and API documentation
• Benchmark against competitors to build the most frictionless integration experience in the market
• Develop standardized partner SDKs, templates, and technical onboarding documentation
• Source and close partnerships with fintechs, trading tools, analytics providers, and wealth platforms
• Build a curated ecosystem across categories such as portfolio analytics, research, tax optimization, compliance, KYC, payments, and automation tools
• Drive co-development initiatives—helping partners build new use cases leveraging Alpaca’s APIs (Broker API, Trading API, OAuth, and account funding)
• Translate business opportunities into product integration requirements, working directly with partner CTOs, product leads, and engineers
• Lead technical workshops, solution design sessions, and API architecture reviews
• Ensure partner integrations meet Alpaca’s standards for scalability, data security, and regulatory compliance
• Collaborate with Developer Relations to improve partner tooling, SDKs, and marketplace discoverability
• Design tiered monetization models (rev share, referral, usage-based pricing) for marketplace partnerships
• Develop launch playbooks, partner certification programs, and co-marketing campaigns
• Track KPIs such as number of active integrations, API call volume, partner-sourced accounts, and transaction growth
• Partner with Engineering, Product, Marketing, Compliance, and Customer Success to deliver an end-to-end partner experience
• Advocate internally for partner-driven feature requests that unlock new integration categories
• Represent Alpaca at industry events, conferences, and developer summits to grow brand recognition

Benefits

• Competitive Salary & Stock Options
• Benefits: Health benefits start on day 1. In the US this includes Medical, Dental, Vision. In Canada, this includes supplemental health care. Internationally, this includes a stipend value to offset medical costs
• New Hire Home-Office Setup: One-time USD $500
• Monthly Stipend: USD $150 per month via a Brex Card
• Work with awesome people, clients and partners from around the world