Who you are

• Demonstrated years of experience in demand generation, growth marketing, or marketing strategy with exposure to multi-channel B2B SaaS
• Proven ability to lead cross-functional initiatives that integrate marketing, product, and data teams
• Experience applying AI tools and analytics to drive marketing effectiveness; understanding of emerging discovery platforms (LLMs, recommendation engines, vertical AI tools)
• Strong technical skills: hands-on experience with Javascript, Python, APIs, Zapier/n8n/Make, and MCP servers
• Demonstrated operational skills: process design, enablement, experimentation frameworks, and change management
• Data-driven mindset: expertise using analytics, attribution, and performance data to guide decisions and refine strategies
• Strategic communicator; able to influence senior stakeholders and coach teams
• Curiosity and a bias for innovation: thrives on anticipating what’s next and making it actionable
• Experience with AI-driven SEO, generative engine optimization (GEO), and AI optimization (AIO) strategies
• BA in Business or Bachelor of Commerce degree

What the job involves

• We’re looking for a Senior Demand Generation Manager, AI Growth Strategy to join our Demand Generation team
• As part of the Marketing Department, the Demand Generation team develops, manages, and optimizes integrated campaigns that fuel both our self-serve and sales-assisted funnels
• Working cross-functionally, we focus on increasing Jobber’s visibility among home service businesses, generating awareness, and unlocking new areas of demand
• By converting and monetizing existing interest while keeping Jobber top-of-mind, we help the business adapt to the evolving ways people search for and choose solutions online
• This new role is critical to the ongoing success of the Demand Generation team and Jobber's continued growth, and it will report to the Senior Director, Demand Generation
• As AI changes how buyers discover, evaluate, and choose software, Jobber is investing in building a next-generation demand generation practice (we want to lead, not react)
• We're looking for a strategic operator and connector to sit at the intersection of marketing, product, data, and brand to guide and enable our Demand Generation team
• This isn't a channel-specific role—it's about guiding the entire Demand Gen organization to lead in AI-literacy and operational excellence
• This role will future-proof Jobber’s demand generation by embedding AI-driven strategy, discovery, and personalization into every growth initiative
• It connects marketing, product, and data teams to ensure we stay ahead of shifting buyer behaviour and maximize growth efficiency
• You'll bring a systems-level view to how demand generation initiatives are conceived, measured, and optimized, and ensure every dollar we spend on demand generation is amplified by AI discoverability, personalization, and relevance
• This isn't an AI-era version of SEO—it's about shaping how Jobber shows up across emerging AI-driven channels, maximizes the best of cutting-edge AI advertising products and tools, and supports the Product organization’s PLG (product led growth) motions with an understanding of AI-discoverability and shifting consumer behaviour
• Be the AI intelligence hub for demand gen: Track shifts in AI platforms, LLM behaviour, recommendation algorithms, and buyer journeys. Translate changes into actionable opportunities for campaigns, content, optimization, and go-to-market strategy
• Elevate team workflows and decision-making: Collaborate with campaign managers, channel leads, and RevOps partners to embed AI tools, processes, predictive analytics, and automation that streamline planning and execution
• Drive cross-functional AI enablement for demand gen: Collaborate with Product, RevOps, and Customer Analytics teams to surface first-party insights and ensure our assets are structured for AI-driven discovery
• Align the demand gen and product teams with consumer demand insights: Partner closely with Product to research AI-first discovery behaviours, helping new products and features become easily and organically discoverable
• Optimize personalization at scale: Identify opportunities to deliver highly personalized journeys without adding unnecessary operational complexity. Partner with Revenue Operations, Lifecycle Marketing, and other teams to prioritize and resource only the most impactful personalization initiatives
• Leverage AI to drive marketing efficiency: Use AI insights and automation to improve channel performance, customer lifetime value, and fully loaded CAC, ensuring investments are tied to growth efficiency
• Redefine attribution and measurement: Build frameworks for understanding influence and ROI in an AI-first landscape, moving beyond last-touch models
• Elevate team capabilities: Build a strategic roadmap to embed AI-driven experimentation and performance optimization across channels, while partnering with channel managers to implement MCP solutions that streamline workflows and empower smarter execution
• Shape the future roadmap for demand gen: Partner with leadership to prioritize initiatives that scale visibility, authority, and growth in the new discovery ecosystem
• Bridge marketing strategy with technical execution: Apply familiarity with Javascript and Python, plus knowledge of MCP servers. These skills empower you to test, automate, and optimize AI-driven initiatives
• Influence and build consensus with strong communication skills: confidently present insights, influence prioritization, and align senior leaders around strategic initiatives, while navigating organizational dynamics to build consensus and drive action across teams

Benefits

• Health, dental, vision, and paramedical for both mind and body, life and travel insurance, and an employee assistance program.
• Health spending and wellness accounts to help with expenses not covered by traditional benefits.
• Equity and RRSP matching of up to 3% of your annual salary.
• Your birthday off!
• Parental leave—complete with top-ups for up to 8 weeks.
• Monthly snack box program with plenty of options for that afternoon pick-me-up.
• Bi-weekly all company stand-ups, quarterly hackathons and town halls, and yearly all-hands professional development sessions.
• Continuous 1:1’s and honest feedback.
• A team of humble and supportive group of Jobberinos who give a sh*t about the work they’re doing.
• Opportunity to have a 1:1 session with one of our Development Coaches, take advantage of our in-house suite of learning opportunities, and build out your personal development plans.
• Hybrid work model.
• Work in either our Edmonton or Toronto office, remotely from anywhere in Canada or the US, or a combination of both.
• Monthly home office allowance and a one-time stipend to help equip your home office.