Marketing Specialist
About the role
Join the Renewed Seneca, The Next Seneca.
At Seneca Polytechnic, we offer a flexible working environment that supports innovative thinking and encourages exploring new ideas and approaches. As we adapt to an ever-changing landscape, we continue to promote opportunities for career growth and development. We focus on health and well-being in all ways to provide great employee experience.
Position Summary
The Marketing Specialist, reporting to the Director, Marketing, plays an integral role in advancing Seneca’s institutional priorities related to student retention, engagement, and strategic differentiation . Through strong relationships with internal and external stakeholders, the Marketing Specialist drives data-informed marketing strategies that strengthen the Seneca Polytechnic brand and support the delivery of high-impact institutional initiatives. This is an exciting opportunity for a seasoned marketing professional to leverage their expertise in strategic marketing, branding, advertising and project management to support student success and foster meaningful engagement across the student lifecycle.
Responsibilities
Marketing Strategy
Develops and writes integrated marketing and communications plans, proposing and implementing solutions and initiatives to achieve enrolment goals. Proactively uses data to evaluate, analyze and report effectiveness of marketing plans and ensures initiatives align with brand strategy. Collaborates with agency partners to strategize, develop and refresh advertising campaigns.
Project & Campaign Management
Leads client consultations, manages stakeholder requests, determines priorities, identifies opportunities and recommends critical paths. Develops creative briefs for internal and external teams based on marketing plans that lead to high-quality creative work. Writes original marketing copy that is clear, consistent and compelling. Reviews, critiques and monitors work progress and deliverables.
Client Relationship Management
Exceeds expectations as a valuable marketing expert and customer service leader by developing solutions-focused recommendations. Uses exceptional interpersonal skills to foster meaningful connections with stakeholders. Provides professional support to department and client groups to ensure delivery of quality, accuracy and consistency in Seneca messages in support of the strategic plan.
Research & Reporting
Collects and analyzes data and uses this information to guide Seneca’s marketing/enrolment initiatives. Collaborates with marketing team members to track and evaluate enrolment performance and identify opportunities for improvement and greatest impact. Implements measurement into all marketing projects to demonstrate success, opportunities and ROI.
Qualifications
Education
Minimum four (4) year degree in Marketing, Advertising or Communications. If education is in another field, please state how it is related.
Experience
Minimum of five (5) years of marketing/communications experience, with a proven track record in creating successful marketing/communications/ad campaigns and materials. Recent agency experience, marketing experience within the education sector or a strong understanding of strategic enrolment management is an asset.
Skills
Strong project management, organizational and time management skills, with the ability to manage multiple demands and maintain effectiveness in a dynamic, fast-paced setting. High level of communication and customer service skills in order to build strong relationships with clients and other internal stakeholders. Familiarity with market research, database tools, digital marketing analytics and campaign performance evaluation metrics. Experience planning and executing media strategies that leverage digital platforms including search, display, paid social, programmatic and email. Innovative mindset, with a focus on continuous improvement and creative problem solving.
Note A skills assessment test will be administered during the recruitment process.
A combination of relevant experience and education may be considered as equivalent to the above requirements in the event that there are no internal applicants that meet the qualifications as posted. Equivalency will be assessed by the talent acquisition team.
Job Details
External Posting Date June 23rd, 2026
External Closing Date June 25th, 2026
Job Type Temporary Assignment / Appendix D
Hours 35 hours per week + OT as required
Work Type Hybrid
Shift Monday to Friday (9 00 AM - 5 00 PM)
Ideal Start Date 7/6/26
End Date 9/3/27
Number of Openings 1
Posting Intent Immediate Need
Pay Range Payband K - $47.13 - $54.48 (Start rate $47.13)
Job Category Support
Pre‑Employment Verification Process Administrative and Support Positions For Administrative and Support roles, Seneca conducts standard pre‑employment verification after a conditional offer of employment is made. Faculty & Teaching Positions For professor positions, we require copies of official transcripts directly from the issuing institution or credential evaluation from World Education Services (WES) or International Credential Assessment Service (ICAS). However, we recommend that candidates gather any supporting documentation (e.g., unofficial transcripts, scan of credentials) in advance to support their applications in the event that they are successful in the hiring process. The compensation step will be determined based on receiving and verifying relevant formal education through official transcripts and relevant work experience, in accordance with the salary placement calculation process.
Seneca Polytechnic at a Glance
Seneca is Canada’s leading, and Ontario's first, polytechnic with more than 40,000 full-time students and 18,500 part-time students. Since opening our doors for the first time more than 55 years ago, we remain dedicated to getting our students career and world-ready.
None of this happens without the exceptional employees of Seneca – the faculty, support staff and administrators – who show their commitment to our students and their success every day. The student experience. The employee experience. The community experience. The Seneca experience is a differentiator.
Our Commitment
We are proud to be building the equitable Seneca, and welcome applications from candidates who can contribute to the diversity of lived experiences, perspectives, and approaches. Joining Seneca means being part of an inclusive community working hard to dismantle barriers to access, student success, and employee potential. Learn more about how we are building an equitable Seneca
Accessibility
Seneca is committed to making employment opportunities accessible in accordance with the Accessibility for Ontarians with Disabilities Act, 2005. Upon request, accommodation will be provided in all parts of the application and hiring process. If you require accommodation, please contact jobs@senecapolytechnic.ca.
Not the right fit? Search for Marketing Specialist jobs in North York, Ontario, Canada
About Seneca Polytechnic
Similar Jobs
Marketing Specialist
About the role
Join the Renewed Seneca, The Next Seneca.
At Seneca Polytechnic, we offer a flexible working environment that supports innovative thinking and encourages exploring new ideas and approaches. As we adapt to an ever-changing landscape, we continue to promote opportunities for career growth and development. We focus on health and well-being in all ways to provide great employee experience.
Position Summary
The Marketing Specialist, reporting to the Director, Marketing, plays an integral role in advancing Seneca’s institutional priorities related to student retention, engagement, and strategic differentiation . Through strong relationships with internal and external stakeholders, the Marketing Specialist drives data-informed marketing strategies that strengthen the Seneca Polytechnic brand and support the delivery of high-impact institutional initiatives. This is an exciting opportunity for a seasoned marketing professional to leverage their expertise in strategic marketing, branding, advertising and project management to support student success and foster meaningful engagement across the student lifecycle.
Responsibilities
Marketing Strategy
Develops and writes integrated marketing and communications plans, proposing and implementing solutions and initiatives to achieve enrolment goals. Proactively uses data to evaluate, analyze and report effectiveness of marketing plans and ensures initiatives align with brand strategy. Collaborates with agency partners to strategize, develop and refresh advertising campaigns.
Project & Campaign Management
Leads client consultations, manages stakeholder requests, determines priorities, identifies opportunities and recommends critical paths. Develops creative briefs for internal and external teams based on marketing plans that lead to high-quality creative work. Writes original marketing copy that is clear, consistent and compelling. Reviews, critiques and monitors work progress and deliverables.
Client Relationship Management
Exceeds expectations as a valuable marketing expert and customer service leader by developing solutions-focused recommendations. Uses exceptional interpersonal skills to foster meaningful connections with stakeholders. Provides professional support to department and client groups to ensure delivery of quality, accuracy and consistency in Seneca messages in support of the strategic plan.
Research & Reporting
Collects and analyzes data and uses this information to guide Seneca’s marketing/enrolment initiatives. Collaborates with marketing team members to track and evaluate enrolment performance and identify opportunities for improvement and greatest impact. Implements measurement into all marketing projects to demonstrate success, opportunities and ROI.
Qualifications
Education
Minimum four (4) year degree in Marketing, Advertising or Communications. If education is in another field, please state how it is related.
Experience
Minimum of five (5) years of marketing/communications experience, with a proven track record in creating successful marketing/communications/ad campaigns and materials. Recent agency experience, marketing experience within the education sector or a strong understanding of strategic enrolment management is an asset.
Skills
Strong project management, organizational and time management skills, with the ability to manage multiple demands and maintain effectiveness in a dynamic, fast-paced setting. High level of communication and customer service skills in order to build strong relationships with clients and other internal stakeholders. Familiarity with market research, database tools, digital marketing analytics and campaign performance evaluation metrics. Experience planning and executing media strategies that leverage digital platforms including search, display, paid social, programmatic and email. Innovative mindset, with a focus on continuous improvement and creative problem solving.
Note A skills assessment test will be administered during the recruitment process.
A combination of relevant experience and education may be considered as equivalent to the above requirements in the event that there are no internal applicants that meet the qualifications as posted. Equivalency will be assessed by the talent acquisition team.
Job Details
External Posting Date June 23rd, 2026
External Closing Date June 25th, 2026
Job Type Temporary Assignment / Appendix D
Hours 35 hours per week + OT as required
Work Type Hybrid
Shift Monday to Friday (9 00 AM - 5 00 PM)
Ideal Start Date 7/6/26
End Date 9/3/27
Number of Openings 1
Posting Intent Immediate Need
Pay Range Payband K - $47.13 - $54.48 (Start rate $47.13)
Job Category Support
Pre‑Employment Verification Process Administrative and Support Positions For Administrative and Support roles, Seneca conducts standard pre‑employment verification after a conditional offer of employment is made. Faculty & Teaching Positions For professor positions, we require copies of official transcripts directly from the issuing institution or credential evaluation from World Education Services (WES) or International Credential Assessment Service (ICAS). However, we recommend that candidates gather any supporting documentation (e.g., unofficial transcripts, scan of credentials) in advance to support their applications in the event that they are successful in the hiring process. The compensation step will be determined based on receiving and verifying relevant formal education through official transcripts and relevant work experience, in accordance with the salary placement calculation process.
Seneca Polytechnic at a Glance
Seneca is Canada’s leading, and Ontario's first, polytechnic with more than 40,000 full-time students and 18,500 part-time students. Since opening our doors for the first time more than 55 years ago, we remain dedicated to getting our students career and world-ready.
None of this happens without the exceptional employees of Seneca – the faculty, support staff and administrators – who show their commitment to our students and their success every day. The student experience. The employee experience. The community experience. The Seneca experience is a differentiator.
Our Commitment
We are proud to be building the equitable Seneca, and welcome applications from candidates who can contribute to the diversity of lived experiences, perspectives, and approaches. Joining Seneca means being part of an inclusive community working hard to dismantle barriers to access, student success, and employee potential. Learn more about how we are building an equitable Seneca
Accessibility
Seneca is committed to making employment opportunities accessible in accordance with the Accessibility for Ontarians with Disabilities Act, 2005. Upon request, accommodation will be provided in all parts of the application and hiring process. If you require accommodation, please contact jobs@senecapolytechnic.ca.
Not the right fit? Search for Marketing Specialist jobs in North York, Ontario, Canada