Referred applicants should not apply directly to this role. All referred applicants must first be submitted through Workday by a current Loblaw Colleague. Location: 500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9

When you hire great people, great things can happen. PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

The Senior Manager, AdTech & Paid Media is responsible for driving digital acquisition of PC Financial credit & banking products through cutting edge digital media campaigns that are powered by data, scaled efficiently through rigorous experimentation, and are centered around the customer. You are an analytical leader, responsible for building media analytics and growth insights capabilities to further enhance the performance of our full funnel media campaigns. You will be the lead partner manager for AdTech and Media planning, facilitating the development of roadmap initiatives, test and learn agendas, and media planning cycles. You will leverage your effective storytelling skills to showcase the value of paid media in driving business results. You will flex your collaborative & strategic leadership style to ensure the flawless planning and execution of a highly matrixed media strategy & team, designed to fundamentally deliver acquisition growth for the business.

What You’ll Do

• Lead the team responsible for the development and execution of digital media strategies with a focus on Paid Social and Programmatic advertising.
• Be a thought leader in media and experimentation strategies and effectively influence these ideas to business stakeholders to gain confidence and alignment.
• Develop a roadmap for marketing data, tracking solutions and analytics needs that will help drive strategic acquisition initiatives.
• Collaborate with our Media partners within the organization to share performance insights, ensure standardized execution & effectively scale our in-house digital acquisition practice.
• Business planning in collaboration with the Acquisition Strategy team, including budget management, target forecasting, and reporting.
• Build data-driven and customer focused digital media plans across paid social & display advertising to drive desired business outcomes.
• Collaborate with Acquisition Targeting & Analytics to identify opportunities to leverage first party data for targeting and measurement.
• Define, measure and report on KPIs that hold media investments accountable to desired business outcomes, including the Cost Per Activation & ROAS.
• Manage and mentor a team of media specialists responsible for executing exceptional full funnel digital media campaigns.
• Facilitate the development and execution of a clearly defined learning agenda aimed at understanding where paid media is most effective at driving incremental return for the PC Financial acquisition portfolio.
• Report on the effectiveness of digital media investments to senior stakeholders during weekly, monthly, and quarterly business reviews.
• Manage and maximize value from platform and technology partner relationships including Loblaw Media & Meta.
• Partner with cross functional acquisition strategy teams to plan acquisition targets.
• Streamline processes to maximize time spent on value-added planning and optimization, identifying, and automating processes and deliverables through collaboration with supporting partner teams.
• Work with finance and contract partners for new vendor on-boarding, and resolution of billing accruals.

What You Bring

• Post-secondary degree/diploma in a related field (Business, Marketing, Advertising)
• Experience in Financial Services (Credit Card and Deposit Acquisition) is required
• 7+ years of experience in digital media planning and execution including 3-5 years of experience managing a team of digital media practitioners.
• Demonstrated ability to meet and exceed KPIs.
• Demonstrated working knowledge of ad management & measurement tools like Facebook Ads Manager, DV 360, GA4, etc.
• Deep understanding of attribution and pixel tracking setup & implementation
• An analytical thinker with an ability to turn data into actionable insights and effective paid media strategies.
• A critical thinker with the ability to develop a POV and implications based on data, and present findings to key stakeholders.
• Collaborative and positive attitude with passion for questioning assumptions and answering questions with data, to unlock value for the business & the enterprise.
• Self-directed, proactive, able to define a vision and effectively lead the team through the execution of said vision.
• Strong in Excel and reporting automation / experience using Business Intelligence tools (Looker, Google Data Studio or equivalent).
• Excellent priority management skills demonstrated with both stakeholder partners & media specialists
• Possess a passion for the digital ecosystem, a curiosity to keep learning and a deep understanding of the value of our 1st party data and how it can be leveraged to understand and showcase the value of paid media.

Come and join a winning team who demonstrates innovation, energy, creativity and vision. We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Number Of Openings 1

PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities. In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application. Hiring Range / Échelle Salariale à L’embauche $100,000.00 - $132,000.00 / 100.000,00$ - 132.000,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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