Who you are

• If you think like a business owner and want to lead a team that moves the needle on revenue, this is the role
• Deep experience in product marketing, growth marketing, or commercial strategy
• Proven people leadership experience, managing PMMs or equivalent roles
• Deep experience in B2C SaaS; SMB or mid-market experience strongly preferred
• A track record of owning commercial outcomes, revenue, adoption, attach, conversion, not just launch execution
• Experience with packaging, pricing, or monetization strategy
• Ability to self-direct in ambiguous environments, you don't wait for a playbook, you build one
• Proven ability to build trust quickly across functions, with Product, Marketing, and leadership
• A coaching mindset, you develop people by giving them ownership and holding them accountable to outcomes, not by micromanaging
• Decisive with incomplete information - a bias to action over analysis paralysis
• Thinks like a business owner, not just a marketer - you naturally gravitate toward "what's the revenue impact?" over "what's the campaign plan?"
• A high standard of excellence and contagious pride for the work your team ships

What the job involves

• Reporting to our Head of Product Marketing, you'll lead a team of four product marketers and own the commercial outcomes for the portfolio. You won't just market products, you'll drive how they're packaged, positioned, and adopted
• You'll manage a team of four PMMs with complementary scopes. This is a high-functioning team. You're not rebuilding, you're adding a leadership layer that gives them strategic direction, coaching, and commercial accountability
• You'll also work closely with Product Management, Lifecycle Marketing & Strategy
• You will own commercial growth across our add-on and plan upgrade portfolio
• This is Jobber's growth engine: the products and programs that drive, expand revenue per account, and turn single-product customers into multi-product ones
• It's where product marketing meets business strategy and it has a direct, measurable impact on Jobber's revenue
• Own revenue growth for Jobber's add-on and plan upgrade portfolio — attach rate, ARPA (Average Revenue Per Account), upgrade MRR, multi-product adoption, and trial-to-paid conversion are your numbers
• Lead, coach, and develop a team of four product marketers spanning domain GTM, portfolio growth strategy, and segment positioning
• Define and drive packaging and monetization strategy, bundling, pricing inputs, promotions, and plan evolution, in partnership with Strategy, Product and Finance
• Build growth strategy across marketing, sales, lifecycle, and in-product surfaces, identifying the highest-leverage opportunities and focusing the team's energy there
• Establish the performance rhythm for the portfolio: quarterly growth targets, leading indicator tracking, business reviews, and the discipline to cut what's not working and double down on what is
• Partner deeply with Product Management to shape roadmap priorities based on commercial signal, what customers need, what drives revenue, and what creates competitive differentiation
• Champion commercial rigor across the PMM function, bring clarity to how the team measures impact, sets targets, and reports on outcomes