About the role
Our client, a leader in the financial services industry, is scaling up personalization across multiple business verticals through its Global Digital Marketing function. This group brings together Marketing Technology (Martech), Demand Generation, Marketing Measurement, Marketing Automation, and Personalization to deliver a full-funnel approach that drives connected, personalized customer journeys. The Martech Automation Engineer will play a key role in implementing, optimizing, and maintaining our Customer Data Platform (CDP) and marketing automation tools. You will collaborate with cross functional teams to leverage customer data for strategic decision-making and deliver impactful, personalized experiences at scale.
Key Responsibilities
- Data Architecture: Partner with business leads and data architects to design, implement, and manage end-to-end CDP architecture based on business needs.
- Data Mapping & Integration: Develop XDM schemas for data from sources such as Azure Data Lake, CRM, marketing platforms, and transactional databases.
- Data Pipeline Development: Build and manage end-to-end pipelines for extraction, transformation, and loading of customer data into the CDP.
- ETL Optimization: Continuously improve ETL processes for efficiency, speed, and scalability (real-time and batch).
- Data Transformation: Apply data cleansing, enrichment, and transformation to ensure high-quality, actionable insights.
- Data Quality Assurance: Implement validation rules, testing plans, and monitoring to maintain accuracy and integrity.
- Platform Enhancement: Work with technical leads to identify and implement improvements to CDP integrations and functionalities.
- Technical Documentation: Maintain clear, comprehensive documentation for data processes and configurations.
- Collaboration: Engage with data analysts, business stakeholders, and data scientists to translate requirements into technical solutions.
- Performance Monitoring: Track pipeline performance, troubleshoot issues, and identify optimization opportunities.
- Governance & Compliance: Ensure adherence to data privacy and compliance standards throughout the data lifecycle.
Must-Have Skills
- AJO (Adobe Journey Optimizer)
- Marketo
- Salesforce Marketing Cloud (SFMC)
- Journey Optimizer
(Hands-on experience with these tools is required)
Qualifications
- Bachelor’s Degree in Computer Science, Information Technology, or related field (Master’s preferred).
- 5+ years as a Data Engineer with experience in data pipelines and ETL processes.
- Proven experience with Customer Data Platform (CDP) implementations.
- Familiarity with XDM (Experience Data Model) concepts.
- Proficiency in programming languages such as Python, Java, or Scala.
- Hands-on experience with ETL tools, data integration platforms, and data warehousing.
- Knowledge of cloud platforms (Azure, AWS, or GCP) and associated data services.
- Strong understanding of data privacy, governance, and compliance best practices.
- Excellent problem-solving skills and ability to troubleshoot technical issues.
- Strong communication skills to work with both technical and business stakeholders.
- Detail-oriented with a commitment to delivering high-quality work in a fast-paced environment.
Location: Toronto, ON (Hybrid – 3 days/week in office)
Duration: 3 months, with strong possibility of extension
About Paralucent
PARALUCENT is a global technology and marketing agency that lives at the intersection of technology and creativity, helping organizations grow in an age of digital and brand transformation. Our customer-centric processes are aimed at delivering smarter work that changes behaviours and unlocks growth.
WE ARE
Strategists, architects, designers, project managers, developers, and QA with rich technology experience and mastery of leading methodologies.
WE CREATE
Highly effective solutions that live up to our promises and exceed expectations. We deliver technological and creative solutions with great attention to quality, cost and functionality. We also create campaigns, commercials, branding, graphic design, video, and do copywriting, PR and communications, and more!
WE BELIEVE
Great things in the world come through committed partnerships that are built on trust and integrity and that have clear two-way communication. We believe in an inclusive environment that challenges traditional ways of working. We believe in curiosity, passion and collaboration so that everyone wins.
WE ARE ALSO
Marketers, designers, animators, writers, video producers, and media experts who bring depth of experience, curiosity and clarity to everything we do.
About the role
Our client, a leader in the financial services industry, is scaling up personalization across multiple business verticals through its Global Digital Marketing function. This group brings together Marketing Technology (Martech), Demand Generation, Marketing Measurement, Marketing Automation, and Personalization to deliver a full-funnel approach that drives connected, personalized customer journeys. The Martech Automation Engineer will play a key role in implementing, optimizing, and maintaining our Customer Data Platform (CDP) and marketing automation tools. You will collaborate with cross functional teams to leverage customer data for strategic decision-making and deliver impactful, personalized experiences at scale.
Key Responsibilities
- Data Architecture: Partner with business leads and data architects to design, implement, and manage end-to-end CDP architecture based on business needs.
- Data Mapping & Integration: Develop XDM schemas for data from sources such as Azure Data Lake, CRM, marketing platforms, and transactional databases.
- Data Pipeline Development: Build and manage end-to-end pipelines for extraction, transformation, and loading of customer data into the CDP.
- ETL Optimization: Continuously improve ETL processes for efficiency, speed, and scalability (real-time and batch).
- Data Transformation: Apply data cleansing, enrichment, and transformation to ensure high-quality, actionable insights.
- Data Quality Assurance: Implement validation rules, testing plans, and monitoring to maintain accuracy and integrity.
- Platform Enhancement: Work with technical leads to identify and implement improvements to CDP integrations and functionalities.
- Technical Documentation: Maintain clear, comprehensive documentation for data processes and configurations.
- Collaboration: Engage with data analysts, business stakeholders, and data scientists to translate requirements into technical solutions.
- Performance Monitoring: Track pipeline performance, troubleshoot issues, and identify optimization opportunities.
- Governance & Compliance: Ensure adherence to data privacy and compliance standards throughout the data lifecycle.
Must-Have Skills
- AJO (Adobe Journey Optimizer)
- Marketo
- Salesforce Marketing Cloud (SFMC)
- Journey Optimizer
(Hands-on experience with these tools is required)
Qualifications
- Bachelor’s Degree in Computer Science, Information Technology, or related field (Master’s preferred).
- 5+ years as a Data Engineer with experience in data pipelines and ETL processes.
- Proven experience with Customer Data Platform (CDP) implementations.
- Familiarity with XDM (Experience Data Model) concepts.
- Proficiency in programming languages such as Python, Java, or Scala.
- Hands-on experience with ETL tools, data integration platforms, and data warehousing.
- Knowledge of cloud platforms (Azure, AWS, or GCP) and associated data services.
- Strong understanding of data privacy, governance, and compliance best practices.
- Excellent problem-solving skills and ability to troubleshoot technical issues.
- Strong communication skills to work with both technical and business stakeholders.
- Detail-oriented with a commitment to delivering high-quality work in a fast-paced environment.
Location: Toronto, ON (Hybrid – 3 days/week in office)
Duration: 3 months, with strong possibility of extension
About Paralucent
PARALUCENT is a global technology and marketing agency that lives at the intersection of technology and creativity, helping organizations grow in an age of digital and brand transformation. Our customer-centric processes are aimed at delivering smarter work that changes behaviours and unlocks growth.
WE ARE
Strategists, architects, designers, project managers, developers, and QA with rich technology experience and mastery of leading methodologies.
WE CREATE
Highly effective solutions that live up to our promises and exceed expectations. We deliver technological and creative solutions with great attention to quality, cost and functionality. We also create campaigns, commercials, branding, graphic design, video, and do copywriting, PR and communications, and more!
WE BELIEVE
Great things in the world come through committed partnerships that are built on trust and integrity and that have clear two-way communication. We believe in an inclusive environment that challenges traditional ways of working. We believe in curiosity, passion and collaboration so that everyone wins.
WE ARE ALSO
Marketers, designers, animators, writers, video producers, and media experts who bring depth of experience, curiosity and clarity to everything we do.