About the role
Plastic Bank is on a mission to stop plastic pollution while reducing poverty through regenerative communities. As a profitable, high-growth social enterprise, we partner with leading global brands to create measurable environmental and social impact while building innovative digital products that inspire people to take action.
We're looking for a Senior Growth Marketing Specialist who combines strategic thinking with hands-on execution. This is not a management role—it's an opportunity to own growth marketing initiatives that directly drive revenue, subscribers, and customer engagement. If you're energized by ambitious goals, data-driven decision making, and building campaigns that deliver measurable results, we'd love to meet you.
What You'll Own
You'll be accountable for measurable business growth, including: Generate $3M+ in new annual revenue through B2B and B2C digital acquisition and online conversion strategies. Acquire 15,000+ new paid subscribers through scalable digital marketing campaigns. Develop and launch a retail engagement strategy that expands Plastic Bank's reach. Build strategic partnerships with influencers, affiliates, and complementary brands to grow our audience. Continuously improve conversion rates, customer acquisition costs, retention, and marketing ROI.
What You'll Do
Develop and execute full-funnel growth marketing strategies. Manage and optimize paid media campaigns across digital channels. Improve website and landing page conversion through testing and optimization. Build lifecycle marketing and customer retention campaigns. Develop partnership and influencer marketing initiatives. Monitor campaign performance and use data to drive continuous improvement. Collaborate with Product, Sales, Creative, and Customer Success to support business growth.
What You Bring
7+ years of experience in growth, digital, or performance marketing. Proven success driving measurable revenue growth through digital channels. Experience managing paid media campaigns and optimizing conversion funnels. Strong analytical skills with experience using GA4 and marketing analytics tools. Experience with CRM and marketing automation platforms. A builder's mindset with the ability to balance strategy and execution.
Why Plastic Bank? At Plastic Bank, your work will directly contribute to growing a business that's helping stop plastic pollution while improving lives around the world. You'll have the autonomy to experiment, innovate, and make a measurable impact alongside a collaborative, entrepreneurial team.
Screening Process
We want to ensure that all applicants have a fair and equal chance, so we’re using a TestGorilla assessment. This minimizes unconscious bias in our hiring process. Successful candidates will be invited to a job interview. Ready to join our team? Start by clicking the Test Gorilla Link.
Equal Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, disabilities, or any other legally protected factor. Qualified individuals will not be disadvantaged based on being unemployed.
Not the right fit? Search for Growth Marketing Strategist jobs in Canada
About Plastic Bank
Plastic Bank is a social fintech with a global bottle deposit program that helps end poverty and stops plastic pollution.
Collection members exchange plastic for money, social benefits, and beyond. Traceable collection, secured income, and verified reporting is delivered through our blockchain-secured platform.
People and businesses reduce their environmental footprint and support communities through an impact subscription. Subscribers access tools to share impact, invite their customers to join, and grow.
Collected bottles are returned as recycled feedstock to the circular economy.
Plastic Bank is headquartered in Canada with operations in the Philippines, Indonesia, Brazil, Egypt, Thailand, and Cameroon.
PlasticBank® and Social Plastic® are trademarks of The Plastic Bank Recycling Corporation.
Learn more at plasticbank.com
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About the role
Plastic Bank is on a mission to stop plastic pollution while reducing poverty through regenerative communities. As a profitable, high-growth social enterprise, we partner with leading global brands to create measurable environmental and social impact while building innovative digital products that inspire people to take action.
We're looking for a Senior Growth Marketing Specialist who combines strategic thinking with hands-on execution. This is not a management role—it's an opportunity to own growth marketing initiatives that directly drive revenue, subscribers, and customer engagement. If you're energized by ambitious goals, data-driven decision making, and building campaigns that deliver measurable results, we'd love to meet you.
What You'll Own
You'll be accountable for measurable business growth, including: Generate $3M+ in new annual revenue through B2B and B2C digital acquisition and online conversion strategies. Acquire 15,000+ new paid subscribers through scalable digital marketing campaigns. Develop and launch a retail engagement strategy that expands Plastic Bank's reach. Build strategic partnerships with influencers, affiliates, and complementary brands to grow our audience. Continuously improve conversion rates, customer acquisition costs, retention, and marketing ROI.
What You'll Do
Develop and execute full-funnel growth marketing strategies. Manage and optimize paid media campaigns across digital channels. Improve website and landing page conversion through testing and optimization. Build lifecycle marketing and customer retention campaigns. Develop partnership and influencer marketing initiatives. Monitor campaign performance and use data to drive continuous improvement. Collaborate with Product, Sales, Creative, and Customer Success to support business growth.
What You Bring
7+ years of experience in growth, digital, or performance marketing. Proven success driving measurable revenue growth through digital channels. Experience managing paid media campaigns and optimizing conversion funnels. Strong analytical skills with experience using GA4 and marketing analytics tools. Experience with CRM and marketing automation platforms. A builder's mindset with the ability to balance strategy and execution.
Why Plastic Bank? At Plastic Bank, your work will directly contribute to growing a business that's helping stop plastic pollution while improving lives around the world. You'll have the autonomy to experiment, innovate, and make a measurable impact alongside a collaborative, entrepreneurial team.
Screening Process
We want to ensure that all applicants have a fair and equal chance, so we’re using a TestGorilla assessment. This minimizes unconscious bias in our hiring process. Successful candidates will be invited to a job interview. Ready to join our team? Start by clicking the Test Gorilla Link.
Equal Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, disabilities, or any other legally protected factor. Qualified individuals will not be disadvantaged based on being unemployed.
Not the right fit? Search for Growth Marketing Strategist jobs in Canada
About Plastic Bank
Plastic Bank is a social fintech with a global bottle deposit program that helps end poverty and stops plastic pollution.
Collection members exchange plastic for money, social benefits, and beyond. Traceable collection, secured income, and verified reporting is delivered through our blockchain-secured platform.
People and businesses reduce their environmental footprint and support communities through an impact subscription. Subscribers access tools to share impact, invite their customers to join, and grow.
Collected bottles are returned as recycled feedstock to the circular economy.
Plastic Bank is headquartered in Canada with operations in the Philippines, Indonesia, Brazil, Egypt, Thailand, and Cameroon.
PlasticBank® and Social Plastic® are trademarks of The Plastic Bank Recycling Corporation.
Learn more at plasticbank.com