Inside Sales Manager - Revenue Operations

About Us:
At Dynamix Agitators Inc., we engineer and manufacture high-performance mixers and agitators for industrial process markets across North America and beyond. Our clients include some of the world’s top companies in energy, chemicals, water treatment, and natural resources.

Location: Richmond, BC (On-site)

Type: Full-time, Permanent

Role Summary
We are seeking a disciplined, data-driven Inside Sales Manager to lead our inbound engine and elevate our engineered sales process.

This role owns the inbound funnel, marketing automation infrastructure, and inside sales team performance. You will lead four Inside Sales Engineers, architect HubSpot programs, and align closely with Application Engineering to ensure clean handoffs, strong technical discovery, and higher win rates.

Beyond operations, this role plays a strategic function: intertwining our Brand of Learning & Engineering with inbound marketing, education-based selling, and outbound OEM account development.

Core Objective:

Increase account progression velocity and win rates through structured cadences, segmentation, inbound programs, and disciplined outbound development—while protecting CRM integrity and process compliance.

Key Responsibilities:

Inside Sales Leadership:

• Lead, coach, and performance-manage our Inside Sales Engineers.
• Establish disciplined daily cadences, structured call coaching, and consistent account development practices.
• Audit CRM notes, opportunity hygiene, and qualification completeness.
• Run weekly pipeline reviews with standardized qualification frameworks for engineered solutions.
• Spearhead lunch and learns, presentations and other Business Development with the Engineering and Sales Teams.

Inbound Marketing & Engineered Brand Integration:

• This role is central to embedding our education-based, engineering-first brand into the revenue engine.
• Design and optimize inbound marketing programs aligned with our technical learning philosophy.
• Translate technical content (application notes, case studies, process education) into segmented nurture journeys.
• Convert campaigns into Inside Sales playbooks and structured discovery templates.
• Ensure messaging reinforces our position as trusted engineering partners—not commodity vendors.
• Monitor lifecycle conversion metrics (MQL SQL App Eng Close).
• Improve progression rates through persona-driven segmentation and behavior-based automation.

Marketing Automation & HubSpot Operations:

• Own HubSpot administration: workflows, sequences, scoring models, routing, attribution.
• Develop persona- and vertical-specific email programs; execute A/B testing on subject lines, offers, and CTAs.
• Manage UTM strategy and campaign attribution reporting.
• Monitor deliverability, list health, and compliance standards.
• Maintain CRM data accuracy and lifecycle governance.
• Integrate AI-assisted workflows to improve efficiency and response quality.

Outbound Sales Development (OEM Focus):

• Extend the inbound engine to structured outbound growth, particularly within OEM and strategic accounts.
• Develop targeted outbound programs for OEM and industrial accounts.
• Build account segmentation strategies for long-cycle engineered sales.
• Support Inside Sales Engineers in strategic prospecting within defined verticals.
• Establish structured OEM development cadences (multi-touch, multi-channel).
• Track and improve account penetration and Tier movement.
• Publish a monthly “Tier Movement Report” with root-cause analysis for stalled or regressing accounts.

Cross-Functional Revenue Alignment:

• Act as the operational hub between Sales, Marketing, and Application Engineering.
• Maintain a clear RACI for lead handling, discovery, quoting, and handoff.
• Establish a simple, repeatable weekly operating rhythm.
• Improve handoff quality and reduce friction in engineered solution development.
• Ensure marketing initiatives translate into measurable sales behavior change.

Required Qualifications:

• 5+ years in inside sales management, sales operations, or revenue operations within technical/industrial B2B.
• Proven hands-on HubSpot administration experience (workflows, sequences, scoring, attribution).
• Experience supporting long-cycle engineered or capital equipment sales.
• Strong account development discipline (OEM or strategic accounts preferred).
• Proficiency with Microsoft 365, CRM reporting, and BI dashboards.
• Comfortable implementing AI-assisted sales workflows.
• Clear, data-driven communicator who establishes process and enforces accountability.

Ideal Candidate Profile:

• You are structured, analytical, and process-driven—but you also understand that engineered sales is built on trust and technical education.
• You believe inbound marketing should educate, not just generate leads.
• You understand how to operationalize brand into repeatable sales behavior.
• You enjoy building systems that scale account development.
• You are comfortable holding technical salespeople accountable to data and cadence discipline.

Why Join Dynamix?

• Be part of a growing company where your contributions make a real impact.
• Work with a great team that values initiative, accountability, and continuous improvement.
• Opportunity to shape the role and improve systems as we grow.
• Competitive compensation with a supportive and team-oriented culture.