Top Benefits
About the role
About Optima Living
Founded in 2007 by two friends inspired by their families’ dementia journeys, Optima Living was created to provide a more home-like experience in seniors housing and care. What began as a personal mission has grown into one of Western Canada’s leading senior living and continuing care providers.
Today, Optima Living offers Independent Living, Assisted Living, Supportive Living, Long-Term Care, Brain Health, and Memory Care across Alberta and British Columbia. Our innovative approach includes Spark, Your Wellness, Your Way; our proprietary brain health and care model. As the only Top 10 Canadian senior living and care provider focused exclusively on Western Canada, we proudly serve more than 4,300 residents.
Guided by our North Star, Let us welcome you home™, we are committed to People, Place, and Community. With a resident-first philosophy and a focus on innovation, we are redefining aging with purpose creating communities where seniors live with dignity, connection, and joy.
Position Summary
The Marketing Specialist oversees go-to-market launches, generating leads, managing strategic initiatives, and maintaining brand consistency across multiple communities in Alberta and British Columbia. The role encompasses all aspects of digital marketing, with pivotal contributions for continued success of the team.
Responsibilities
- Manage go-to-market launches for multiple communities in Alberta and British Columbia, delivering high-quality messaging and content that communicates their value.
- Lead generation and community outreach efforts, proactively identifying opportunities to enhance our marketing strategy to attract and engage potential residents and the broader community.
- Manage and execute on strategic initiatives, including market and competitor analysis, pricing analysis, and buyer personas and use cases.
- Build strategies to support consistent use of brand standards internally.
- Develop and manage a strong relationship with internal and external stakeholders, fostering partnerships that enhance our marketing and outreach efforts.
- Collaborate with our external marketing agency to ensure deadlines and budgets are met, while also seeking creative ideas to highlight best practices in operating senior living communities and featuring residents in social media, web, and other platforms.
- Leverage social media platforms to raise awareness, drive resident occupancy, and support team member recruitment efforts.
- Assist in the planning and implementation of the annual marketing plan, budget, occupancy KPIs, and leasing objectives.
- Maintain accurate data for reporting purposes and use statistics to evaluate sales and marketing effectiveness.
- Prepare marketing and sales reports to inform decision-making and track progress toward marketing goals.
- Fulfill administrative duties related to marketing, including responding to emails, voicemails, and other communications, handling requests for marketing-related products, and other tasks as assigned.
- Other duties as assigned to support operational requirements.
Qualifications and Experience
- Bachelor’s degree in marketing is considered an asset.
- 3-5 years of marketing experience, with a demonstrated ability to work effectively in a fast-paced environment.
- Proficiency in using essential tools, including Office 365 (including SharePoint and Teams), Monday, and Sherpa CRM.
- Experience in writing detailed project briefs and campaign plans.
- Strong project management skills, including setting and tracking campaign goals and results.
- Exceptional attention to detail and the ability to follow brand guidelines.
- Outstanding leadership capabilities, with a "results-oriented" purpose.
- Experience in agency and vendor management for content creation (design and copy).
- Ability to thrive independently while managing multiple location brands.
- Excellent communication skills, both written and verbal.
- Commitment to and support for the Vision, Mission, and Values of Optima Living.
- Ability to thrive independently while managing multiple location brands
- Ability to travel to our communities and regional offices up to 25% of the time, please note this is an in-office position.
Conditions of Employment
- Clear Police Information Check
- Clear Vulnerable Sector Check
Why Join Optima Living?
At Optima Living, we believe our people are our greatest strength. We are committed to fostering a supportive and engaging workplace where every team member feels valued, empowered, and truly at home. When you join our team, you’ll benefit from a comprehensive package designed to support your well-being, professional growth, and quality of life.
Competitive Compensation
Receive a market-competitive compensation package with pay progression based on your length of service and individual performance.
Health and Wellness Benefits
We offer employer-paid health coverage for you and your family, including vision care, dental care, paramedical services, travel insurance, and a health spending account, ensuring your health and peace of mind are a priority.
Career Growth and Development
We are committed to your professional journey. Enjoy opportunities for advancement, access to ongoing training, and educational programs designed to help you thrive in your career.
Financial and Life Support
Our robust benefits package includes an employer-matching RRSP program, life insurance, and access to our Employee and Family Assistance Program (EFAP), providing support for every stage of life.
Work-Life Balance
We understand the importance of time for yourself and your loved ones. Our team members benefit from generous vacation entitlements, paid sick time, and additional paid days off to rest and recharge.
Flexible Work Environment
We support productivity through flexibility. Our workspaces include ergonomic sit/stand desks and collaborative open-office designs.
Team Culture and Recognition
At Optima Living, we strive to welcome you home. Our culture is built on mutual support, inclusion, and teamwork. As a member of our team, you'll take part in team-building activities, social gatherings, and community fundraising events. Through programs like our “Shining Star” Employee Recognition initiative, we celebrate your contributions and stay connected to our shared mission, vision, and values.
Not the right fit? Search for Marketing Specialist jobs in Edmonton, AB
About Optima Living
Optima Living—founded in 2007—owns and operates innovative seniors’ living communities throughout Alberta and BC, taking an unprecedented approach to senior life. Their unique company culture is one where both residents and team members are family.
Optima Living’s North Star, Let us welcome you home, speaks to their underlying principles and the experience seniors discover in their communities. When residents are home, they feel safe, respected, and welcome. Home is where one’s voice is heard, their views matter, and they have freedom of choice. Optima Living’s mission, vision, and values—respect, dignity, teamwork, and doing the right thing—support and build upon their North Star.
Optima Living operates over 3,700 beds providing congregate living options for seniors. These options range from subsidized to luxury, Independent to Assisted Living, Long-term Care to Memory Care, and Residential Mental Health. For more information, visit optimaliving.ca.
Optima Living is also an approved service provider with both the interior Health Authority (IHA) and the Fraser Health Authority (FHA), is a licensed care provider under the BC Community Care and Assisted Living Act, and is registered as an approved Assisted Living (AL) Operator with the AL Registrar of BC.
Similar Jobs
Top Benefits
About the role
About Optima Living
Founded in 2007 by two friends inspired by their families’ dementia journeys, Optima Living was created to provide a more home-like experience in seniors housing and care. What began as a personal mission has grown into one of Western Canada’s leading senior living and continuing care providers.
Today, Optima Living offers Independent Living, Assisted Living, Supportive Living, Long-Term Care, Brain Health, and Memory Care across Alberta and British Columbia. Our innovative approach includes Spark, Your Wellness, Your Way; our proprietary brain health and care model. As the only Top 10 Canadian senior living and care provider focused exclusively on Western Canada, we proudly serve more than 4,300 residents.
Guided by our North Star, Let us welcome you home™, we are committed to People, Place, and Community. With a resident-first philosophy and a focus on innovation, we are redefining aging with purpose creating communities where seniors live with dignity, connection, and joy.
Position Summary
The Marketing Specialist oversees go-to-market launches, generating leads, managing strategic initiatives, and maintaining brand consistency across multiple communities in Alberta and British Columbia. The role encompasses all aspects of digital marketing, with pivotal contributions for continued success of the team.
Responsibilities
- Manage go-to-market launches for multiple communities in Alberta and British Columbia, delivering high-quality messaging and content that communicates their value.
- Lead generation and community outreach efforts, proactively identifying opportunities to enhance our marketing strategy to attract and engage potential residents and the broader community.
- Manage and execute on strategic initiatives, including market and competitor analysis, pricing analysis, and buyer personas and use cases.
- Build strategies to support consistent use of brand standards internally.
- Develop and manage a strong relationship with internal and external stakeholders, fostering partnerships that enhance our marketing and outreach efforts.
- Collaborate with our external marketing agency to ensure deadlines and budgets are met, while also seeking creative ideas to highlight best practices in operating senior living communities and featuring residents in social media, web, and other platforms.
- Leverage social media platforms to raise awareness, drive resident occupancy, and support team member recruitment efforts.
- Assist in the planning and implementation of the annual marketing plan, budget, occupancy KPIs, and leasing objectives.
- Maintain accurate data for reporting purposes and use statistics to evaluate sales and marketing effectiveness.
- Prepare marketing and sales reports to inform decision-making and track progress toward marketing goals.
- Fulfill administrative duties related to marketing, including responding to emails, voicemails, and other communications, handling requests for marketing-related products, and other tasks as assigned.
- Other duties as assigned to support operational requirements.
Qualifications and Experience
- Bachelor’s degree in marketing is considered an asset.
- 3-5 years of marketing experience, with a demonstrated ability to work effectively in a fast-paced environment.
- Proficiency in using essential tools, including Office 365 (including SharePoint and Teams), Monday, and Sherpa CRM.
- Experience in writing detailed project briefs and campaign plans.
- Strong project management skills, including setting and tracking campaign goals and results.
- Exceptional attention to detail and the ability to follow brand guidelines.
- Outstanding leadership capabilities, with a "results-oriented" purpose.
- Experience in agency and vendor management for content creation (design and copy).
- Ability to thrive independently while managing multiple location brands.
- Excellent communication skills, both written and verbal.
- Commitment to and support for the Vision, Mission, and Values of Optima Living.
- Ability to thrive independently while managing multiple location brands
- Ability to travel to our communities and regional offices up to 25% of the time, please note this is an in-office position.
Conditions of Employment
- Clear Police Information Check
- Clear Vulnerable Sector Check
Why Join Optima Living?
At Optima Living, we believe our people are our greatest strength. We are committed to fostering a supportive and engaging workplace where every team member feels valued, empowered, and truly at home. When you join our team, you’ll benefit from a comprehensive package designed to support your well-being, professional growth, and quality of life.
Competitive Compensation
Receive a market-competitive compensation package with pay progression based on your length of service and individual performance.
Health and Wellness Benefits
We offer employer-paid health coverage for you and your family, including vision care, dental care, paramedical services, travel insurance, and a health spending account, ensuring your health and peace of mind are a priority.
Career Growth and Development
We are committed to your professional journey. Enjoy opportunities for advancement, access to ongoing training, and educational programs designed to help you thrive in your career.
Financial and Life Support
Our robust benefits package includes an employer-matching RRSP program, life insurance, and access to our Employee and Family Assistance Program (EFAP), providing support for every stage of life.
Work-Life Balance
We understand the importance of time for yourself and your loved ones. Our team members benefit from generous vacation entitlements, paid sick time, and additional paid days off to rest and recharge.
Flexible Work Environment
We support productivity through flexibility. Our workspaces include ergonomic sit/stand desks and collaborative open-office designs.
Team Culture and Recognition
At Optima Living, we strive to welcome you home. Our culture is built on mutual support, inclusion, and teamwork. As a member of our team, you'll take part in team-building activities, social gatherings, and community fundraising events. Through programs like our “Shining Star” Employee Recognition initiative, we celebrate your contributions and stay connected to our shared mission, vision, and values.
Not the right fit? Search for Marketing Specialist jobs in Edmonton, AB
About Optima Living
Optima Living—founded in 2007—owns and operates innovative seniors’ living communities throughout Alberta and BC, taking an unprecedented approach to senior life. Their unique company culture is one where both residents and team members are family.
Optima Living’s North Star, Let us welcome you home, speaks to their underlying principles and the experience seniors discover in their communities. When residents are home, they feel safe, respected, and welcome. Home is where one’s voice is heard, their views matter, and they have freedom of choice. Optima Living’s mission, vision, and values—respect, dignity, teamwork, and doing the right thing—support and build upon their North Star.
Optima Living operates over 3,700 beds providing congregate living options for seniors. These options range from subsidized to luxury, Independent to Assisted Living, Long-term Care to Memory Care, and Residential Mental Health. For more information, visit optimaliving.ca.
Optima Living is also an approved service provider with both the interior Health Authority (IHA) and the Fraser Health Authority (FHA), is a licensed care provider under the BC Community Care and Assisted Living Act, and is registered as an approved Assisted Living (AL) Operator with the AL Registrar of BC.