Overview We are seeking a dynamic and detail-oriented Digital Marketing Coordinator to join our marketing team. The ideal candidate will be responsible for developing and executing digital marketing strategies that enhance brand visibility, drive online engagement, and increase sales across various platforms. This role offers an exciting opportunity to work in a fast-paced environment, leveraging a broad skill set in digital marketing tools and techniques to achieve measurable results.

Responsibilities

• Develop and implement comprehensive digital marketing campaigns across channels including social media, email, and paid advertising.
• Manage and optimize e-commerce platforms to improve user experience and sales performance.
• Conduct keyword research and SEO strategies to improve organic search rankings and website traffic.
• Create engaging content using graphic design tools such as Adobe Photoshop and Adobe Creative Suite, tailored for various digital platforms.
• Manage website content using WordPress, ensuring consistency, accuracy, and SEO best practices.
• Monitor and analyze campaign performance using Google Analytics, Google Ads, Facebook Advertising, and other analytics tools; prepare reports to inform future strategies.
• Execute paid advertising campaigns via Google AdWords/Google Ads and Facebook Advertising to maximize ROI.
• Perform technical tasks such as HTML, CSS, JavaScript modifications to enhance website functionality.
• Coordinate email marketing campaigns to nurture leads and retain customers.
• Conduct competitor analysis and stay updated on industry trends related to digital marketing and e-commerce.

Skills

• Proven experience with SEO, Google Analytics, Google AdWords, Facebook Advertising, Social media, Tiktok Videos, Youtube, Meta ads, and email marketing platforms.
• Strong proficiency in Adobe Photoshop, Adobe Creative Suite, WordPress, HTML, CSS, JavaScript, and SQL.
• Knowledge of e-commerce platforms and online sales strategies.
• Ability to perform keyword research and implement effective SEO tactics.
• Excellent graphic design skills with an eye for visual storytelling.
• Familiarity with digital marketing analytics tools to interpret data and optimize campaigns.
• Strong communication skills with the ability to collaborate effectively across teams.
• Creative problem-solving skills with a focus on data-driven decision-making in digital marketing initiatives. This position is integral to driving our company's online presence forward through innovative strategies and technical expertise in digital marketing tools. We welcome motivated candidates eager to make a significant impact in a collaborative environment.

Pay: $17.60-$18.00 per hour

Benefits:

• On-site parking

Ability to commute/relocate:

• Hamilton, ON L8L 2W7: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Are you a Canadian Citizen or PR?

Work Location: In person