Title: Sr. Marketing and Fundraising Analyst

Department: Marketing

Reports to: VP, Marketing & Community Engagement

Existing Vacancy: No

Location: 2075 Bayview Ave, North York, ON M4N 3M5 (K-Wing)

Who We Are Sunnybrook Foundation inspires lasting support for Sunnybrook Health Sciences Centre, one of Canada’s largest and most dynamic health science centres impacting the lives of the more than 1.1 million patients it sees each year. Sunnybrook is ranked #2 in Canada and #24 worldwide in Newsweek Magazine’s World’s Best Hospitals 2025 list. This is the seventh consecutive year Sunnybrook has received this recognition.

Together with our donor community, Sunnybrook Foundation raises critical funds for Sunnybrook’s world class academic health sciences centre to achieve our shared vision to invent the future of health care. With ambitious goals ahead, the Foundation is committed to continuing to grow our results and impact as we help Sunnybrook to raise sights, uncover new possibilities, develop talent, and deliver exceptional care.

We are one team in pursuit of a common purpose – to inspire lasting support for Sunnybrook – and we are guided by our values: Build Connectedness, Act with Integrity, Meaningful Collaboration and Strive for Excellence.

Why Join Us At Sunnybrook Foundation, purpose and passion drive us. We lead with our values and know that our diversity makes us stronger. Here, your work will help raise funds to shape the future of one of the world’s best hospitals, contributing to innovation and a profound impact on the communities we serve. You will collaborate, learn, and grow with a team united in our ambition.

Position Overview Sunnybrook Foundation is seeking an insightful and strategic Senior Marketing and Fundraising Analyst who brings a blend of marketing and data expertise to join our Marketing & Community Engagement Team .

This role will be central in analyzing, segmenting, and optimizing our Community Giving, Events, Digital, and Marketing portfolio performance. Working closely with the Knowledge & Systems team, the Analyst will identify needs and translate data and key findings into clear, actionable insights that enhance donor engagement and grow revenue.

The ideal candidate is a curious, collaborative professional with experience in marketing and fundraising analytics, a passion for philanthropy, strong analytical thinking, and the ability to identify opportunities and lead initiatives that improve results.

Key Responsibilities Segmentation Strategy and Campaign Targeting

• Collaborate with various teams to design, implement, test, and optimize segmentation strategies that drive stronger fundraising outcomes.
• Collaborate on the design and execution of experiments and A/B testing strategies and segmentation pilots across email, social, web, direct mail, and events, interpret results and present recommendations.
• Monitor donor movements between key fundraising segments and use data informed insights to optimize communication channel performance and make recommendations for improvements.
• Working with agency partners and internal stakeholders, identify modeling opportunities and needs and support efforts to enhance targeting and personalization.

Marketing Analytics & Insights

• Regularly prepare and present campaign and post-campaign reports and results to stakeholder teams, providing insights on key performance indicators (KPIs) such as ROI, acquisition, conversion, and retention rates.
• Evaluate effectiveness of fundraising campaigns across various channels and provide practical, actionable suggestions to help address challenges.
• Support revenue forecasting in the annual business planning process.
• Collaborate with the Knowledge & Systems team by provide marketing expertise to help the development of models to forecast donor acquisition, retention, and giving potential.
• Conduct analyses of communications performance to optimize communications channel performance.
• Establish and track key fundraising metrics such as donor acquisition costs, donor lifetime value (LTV), and conversion rates across channels.
• Benchmark marketing and fundraising performance against industry standards and competitive trends.

Marketing Technology and Data Stewardship

• Understand team needs and provide recommendations for Power BI dashboards that provide actionable insights into marketing and fundraising program performance.
• Support the evaluation, adoption, and implementation of marketing technologies to enhance engagement, reporting, and donor experiences.
• Maintain expertise in core systems (i.e., Raiser’s Edge, Google Analytics, email marketing platforms) and support marketing initiatives through effective use of these and other tools.
• Document marketing data processes to support transparency, scalability, and privacy compliance (e.g., CASL, PIPEDA).

Cross-Functional Collaboration

• Act as a trusted analytics advisor to the Marketing & Community Engagement teams.
• Partner with the Knowledge & Systems team to align on marketing segmentation and reporting needs.
• Contribute to cross-departmental efforts to enhance data-informed decision-making and support organization-wide fundraising objectives.
• Support training and onboarding of Marketing & Community Engagement team members on making data-informed decision making and best practices.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Nonprofit Management, or a related field.
• 3+ years of experience in marketing or fundraising analytics , preferably within the healthcare, or charitable sector.
• Demonstrated expertise in segmentation strategy, optimization, modeling, and donor or customer targeting for marketing and fundraising campaigns.
• Familiarity with Power BI; working knowledge of CRM systems such as Raiser’s Edge, Salesforce, or equivalent is an asset.
• Skilled in Google Analytics, digital conversion tracking, and reporting across multiple channels.
• Strong command of Microsoft Excel; or similar tools is an asset.
• Knowledge of social media management tools is an asset.
• Experience developing insights from on going paid media initiatives is an asset
• Excellent communication skills with the ability to translate complex data into meaningful insights and compelling stories for non-technical audiences.
• High attention to detail, critical thinking ability, and a commitment to continuous improvement.
• Proven ability to manage multiple projects simultaneously and work collaboratively across teams.
• Understanding of Canadian privacy legislation and data security best practices (e.g., CASL, PIPEDA) as they relate to marketing and fundraising activities.

Total Rewards Package The hiring range for this position is $82,000-90,000. The salary will be determined based on the successful candidate’s years of experience, qualifications and competencies that are relevant to this position.

In addition to salary, our competitive compensation package also includes, HOOPP (Healthcare of Ontario Pension Plan), hybrid work environment with a minimum of two (2) days in office and additional Sunny Days (long weekend closures in advance of summer long weekends and Christmas Eve).

We thank all applicants in advance. Only those selected for an interview will be contacted. We know that everyone’s career journey looks a bit different and experience comes in many forms. If you’re unsure whether your experience matches all of the requirements but still think this would be a great fit, we encourage you to apply. Sunnybrook Foundation values equity, diversity and inclusion within the workplace and is committed to fostering a work environment where employees can bring their whole selves to work, are valued for their diversity, and feel a sense of belonging. We committed to providing an inclusive and accessible recruitment experience for all candidates. If you require accommodations at any stage of the hiring process, please let us know when you are contacted.