Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

FAN EXPO HQ

FAN EXPO HQ is the largest comic con event producer in the world. Our mission is to deliver the ultimate fan experience through our growing portfolio of events, which includes FAN EXPO New Orleans, FAN EXPO Portland, FAN EXPO Vancouver, Toronto Comicon, FAN EXPO Philadelphia, CALGARY EXPO, FAN EXPO Cleveland, MEGACON Orlando, FAN EXPO Dallas, FAN EXPO Denver, FAN EXPO Chicago, FAN EXPO Boston, FAN EXPO Canada, EDMONTON EXPO, Dallas Fan Festival, and FAN EXPO San Francisco.

FAN EXPO HQ is a division of Informa, the world’s leading events company, and together we create opportunities for fans to explore and celebrate all things pop-culture, through operational excellence, fandom expertise, and out-of-this-world content.

Ready to embark on a new and exciting adventure? Read on.

Job Description

This role is based in our 20 Eglinton Ave W, Toronto office

Reporting to the Associate Director of Marketing, the Marketing Manager will lead the translation of brand strategies into brand plans and go-to-market strategies. The Marketing Manager will constantly be bringing new ideas, planning and supporting the execution of initiatives that leverage our portfolio of shows across North America while leading a team of seven Marketing Coordinators. This seasoned professional has extensive experience overseeing strategic, efficient, and breakthrough marketing campaigns tailored to driving ticket sales with an emphasis on social and digital.

Key Responsibilities:

• Develop strategic marketing plans for all FAN EXPO shows to generate exposure, increase engagement, drive ticket sales, and grow audiences, optimizing all available platforms.

• Identify, negotiate and manage partnership opportunities spanning brand partners, influencers, and community partners.

• Co-develop and implement communications calendar for social, web and eblasts in collaboration with the marketing coordinators and digital marketing team.

• Provide a single point of contact for simplifying and unifying communications from the marketing organization to the operations organization at key milestones.

• Lead, coach, and inspire a team of marketing coordinators across multiple markets to deliver consistent, high-impact campaigns that celebrate fandom.

• Champion the fan experience across all marketing touchpoints, ensuring campaigns build excitement, community, and emotional connection before, during, and after each show.

• Identify audience segments and develop targeted strategies to attract new fans while deepening engagement with existing communities.

• Leverage insights, trends, and fan feedback to evolve marketing strategy and improve conversion across channels.

• Guide the creative process to ensure campaigns reflect the voice, tone, and personality of the FAN EXPO brand while pushing creative boundaries that surprise and delight fans.

• Establish clear systems and processes for campaign planning, creative approvals, and performance reporting to streamline collaboration across departments.

• Measure and report on the performance of our marketing campaign efforts, and assess against our goals (ROI and KPIs).

• Translate industry, market, and audience insights into actionable marketing strategies.

• Ensure that marketing goals, audience insights, industry landscape, and best practices are informing all campaign components.

• Execute on all creative deliverables with a hyper focus on accuracy, timeliness and process efficiency.

• Refine creative concepts and media strategy to ensure plans align back to business and target audience.

• Liaise across internal FAN EXPO teams to ensure marketing needs and timelines are being met.

• Manage external vendors such as printers and media agencies.

Qualifications

Experience & Skills

• 5+ years of experience in marketing in-house or at an ad agency within entertainment or media. Experience in event marketing and/or ticket sales marketing is a huge plus.
• Experience managing and developing direct reports.
• Experience in overseeing comprehensive, multi-platform marketing campaigns, specifically as it relates to a consumer’s buying journey, with a priority on ticket sales conversion.
• Data-driven mindset with experience setting KPIs, analyzing performance, and optimizing ROI.
• Solid understanding of all social media platforms and associated content management and analytics tools.
• Comfortable leading cross-company efforts.
• Superior interpersonal, communication, and presentation skills.
• Ability to work under pressure and possess a hand-on attitude.

Attributes for Success

• Strong leadership skills and the ability to balance creative thinking with strong attention to detail.

• Expert time-management, prioritization, and multi-tasking skills.

• Solution-oriented approach and creative thinking are required.

• Flexible and nimble with an ability to work in a highly creative, collaborative matrix structure.

• A passion for pop culture, fandom, and live events and also understands what excites fans and how to translate that energy into marketing.

• Collaborative leader who thrives in fast-paced, creative environments.

• Confident decision-maker who balances creative instinct with business strategy.

• Willingness to work hard and have fun.

Additional Information

Why work at Informa

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world
• The salary range for this opportunity is between $75,000 — $85,000 CAD per annum
• This posting will expire on 12/3/2025

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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