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Marketing Operations Specialist

Stay22about 22 hours ago
Hybrid
Montréal, QC
Senior Level
full_time

Top Benefits

Health and dental coverage
Retirement plan
Learning and development opportunities

About the role

About Stay22

At Stay22, we’re revolutionizing how people convert online. Our AI-powered affiliate platform helps publishers, ticketing platforms, and content creators unlock new revenue streams while levelling up their audience's user experience. At Stay22, our partners don’t just earn more, they deliver more. Join us and be part of something big that's shaking up the affiliate world.

Position overview

We are seeking a Marketing Operations Specialist within our Revenue Operations team. This role acts as the strategic bridge between RevOps and Marketing, ensuring that the marketing team has the operational frameworks, governance, and systems needed to run campaigns effectively while staying aligned with company-wide revenue processes.

You will be the guardian of marketing operations health within the broader RevOps function, owning frameworks, processes, and data integrity that empower marketing while maintaining cross-functional alignment. This means every new initiative, campaign, or tool must not only make sense for marketing, but also fit seamlessly into our revenue operations ecosystem.

Key responsibilities

  • Ensure that HubSpot and other martech tools connect seamlessly with the broader RevOps tech stack, driving data integrity, attribution accuracy, and cross-team visibility.
  • Design and implement automation frameworks (scoring models, segmentation, nurtures, workflows) in alignment with RevOps system architecture.
  • Partner with the Systems & Automation Specialist and Sales/RevOps stakeholders to evaluate and integrate new technologies.
  • Take a hands-on role for complex or strategic builds where deep marketing and revenue knowledge is required.
  • Develop and maintain playbooks, SOPs, and training so marketers can confidently execute campaigns (landing pages, forms, emails) independently.
  • Define and enforce rules of engagement: Marketing executes their campaigns, while Marketing Ops ensures the systems and frameworks make that possible.
  • Act as a consultant and problem-solver: spot gaps, troubleshoot issues, and proactively recommend systemic improvements.
  • Support Rev Ops and other teams in operationalizing multi-channel, strategic campaigns.
  • Build and maintain dashboards and reports (HubSpot, Looker) to track pipeline performance, ROI, and operational KPIs.
  • Provide actionable insights into funnel conversion, attribution, and campaign performance.
  • Proactively surface findings so marketing can optimize their strategies.
  • Own the marketing operations governance model within RevOps: intake, prioritization, SLAs, and compliance.
  • Lead process audits and optimizations across marketing operations to ensure scalability and efficiency.
  • Act as the voice of operational excellence, ensuring marketing has both the freedom and the guardrails to succeed.

Requirements

  • 3+ years in Marketing Operations, Marketing Technology, or Revenue Operations.
  • Hands-on experience with HubSpot and strong knowledge of martech workflows.
  • Deep understanding of lead lifecycle management, attribution models, and campaign tracking.
  • Experience designing automation workflows, segmentation, and reporting frameworks.
  • Analytical mindset with preferred skills in Looker, Tableau, or similar BI tools.
  • Excellent communication skills, able to advise marketing stakeholders and collaborate with technical specialists.
  • Ability to translate marketing needs into scalable processes that align with sales, CS, and revenue reporting.

What to Expect from our Hiring Process

We know your time’s valuable, so here’s the quick rundown of what to expect.

  • Screening call with our Talent Acquisition Partner (30-45 minutes)
  • Interview with the Hiring Manager (60 minutes)
  • Digital exercise
  • Panel interview with the RevOps team (30 minutes)
  • Final interview with our CEO (30 minutes)
  • Offer & onboarding

Please note that this process is subject to change at any point, based on additional requirements from the team.

Why join Stay22?

  • Support Travel Creators: Be part of a team that empowers travel creators to explore the world by increasing their passive income potential.
  • Empower Your Growth: We hire champions and give them the opportunity to excel, skipping levels and honing their superpowers.
  • Lead with Impact: We empower our team members to take charge and make a real impact in the Stay22 universe.
  • Location, Location, Location: Enjoy our bright and vibrant office in the heart of Little Italy, surrounded by great shops and restaurants
  • Be Yourself: Embrace a come-as-you-are dress code and a flexible work schedule.
  • Comprehensive Benefits: We offer health & dental benefits, retirement plans, learning & development opportunities, and social & team-building activities, including exciting retreats.

(Stay22 is an equal-opportunity employer. All qualified applicants are given consideration. If you have a disability or particular need that requires accommodation, please contact us at careers at stay22.com*)*

About Stay22

Software Development
11-50

Stay22 is a travel tech leader helping publishers turn their audience’s travel intent into a new revenue stream. Our machine learning solutions personalize the travel booking experience, boosting engagement without compromising on user experience or site real estate.

We empower over 3,000 global partners, driving incremental revenue and delivering over $500 million in gross merchandise value in 2024. We work with all major online travel agencies, from Booking.com to Expedia, giving publishers access to an inventory of millions of monetizable listings.

Our suite of tools is designed to optimize RPM through seamless, non-disruptive integrations. By unlocking revenue that complements existing streams, we help publishers scale effectively while maintaining a quality user experience.

Discover how Stay22 can help you maximize revenue while enhancing the journey for your audience.