Sales Manager – Lethbridge and Area

Why Join Us

New West Truck Centres is one of Western Canada’s top heavy truck dealerships, with multiple locations and a reputation for excellence. This Sales Manager role will oversee Lethbridge and the surrounding areas, and will be based in our Lethbridge branch. The region is powered by industries that rely on heavy trucks first and foremost, along with agriculture, construction, and transportation.

What makes this opportunity stand out is the relationship-driven nature of Southern Alberta business. Success here is built on long-term partnerships, trust, and a strong network that connects local operators, fleets, and contractors across the region. Our dealership has established deep roots in Southern Alberta, and we are proud to be recognized as a reliable partner that businesses count on to keep moving.

This role offers the chance to shape sales strategy across a diverse region while leading from our Lethbridge branch, where the strength of community and the pace of industry intersect. For the right leader, it’s an opportunity to make a lasting impact on both the company and the customers we serve.

Treated Well

Your peers on the leadership team bring a steady, people-first approach to management. You’ll be supported by colleagues who value collaboration, accountability, and professional respect.

Trained Well

We’ll provide the resources, tools, and mentorship needed to thrive in this leadership position. From leveraging CRM systems to advanced KPI tracking, you’ll have the opportunity to shape and sharpen both your leadership and strategic skills while influencing multiple locations.

Paid Well

This role is supported by a competitive salary plus performance-based bonus structure, along with a comprehensive benefits package that includes health, dental, vision, life insurance, and employee assistance programs. This senior role is structured to reward results while providing stability and long-term career growth.

The Role

As Sales Manager Southern Alberta, you will play a crucial role in driving NWTC’s sales strategy and performance across multiple branches.

Key Responsibilities

• Develop and implement comprehensive sales strategies that align with the company’s goals and objectives
• Oversee all sales activities across multiple locations, ensuring consistent and effective execution
• Lead, mentor, and manage a high-performing sales team, fostering a culture of excellence and accountability
• Collaborate with senior leadership to define sales priorities and drive initiatives that enhance revenue growth and customer acquisition
• Analyze market trends and competitor activities to identify opportunities for growth and improvement
• Establish and monitor KPIs to measure sales performance, making data-driven decisions to optimize results
• Manage the sales budget, ensuring effective allocation of resources to achieve maximum ROI
• Develop and maintain relationships with key clients, partners, and stakeholders
• Ensure the effective use and management of CRM systems to track sales activities, customer interactions, deal flow, and pipeline management
• Monitor and report on the effectiveness of sales strategies, making adjustments as necessary to achieve targets
• Integrate customer-centric processes through all departments and support cross-functional collaboration

Experience and Skills

• Minimum of 5 years of experience in sales, with at least 5 years in a senior leadership role (heavy truck sales preferred)
• Proven experience in managing sales functions for a company with multiple locations
• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team
• Excellent strategic planning and execution skills, with a track record of successful sales development initiatives and growth results
• Proficiency in sales processes, KPIs, CRM systems, and data analysis
• Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders
• Strong analytical skills and the ability to interpret data to drive decision-making
• Results-oriented mindset with a passion for achieving and exceeding sales targets

Who You Are: You Embody P.R.I.D.E.

At New West Truck Centres, we live out our core values every day. You’re a fit if you bring:

• Professionalism – You lead with reliability, respect, and a commitment to high standards
• Responsiveness – You follow through quickly and effectively, keeping customers and teams aligned
• Integrity – You do the right thing, even when no one is watching
• Dedication – You bring persistence and pride to your work and your relationships
• Energy – You show up ready to engage, compete, and perform at your best

Other Details

We welcome all qualified candidates to apply; the diversity of our workforce reflects the communities and customers we serve.

Professional references will be required.

How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and why they are a good fit for this role.