Top Benefits
Employee Stock Option Plan
Health & dental coverage (Sunlife)
Flexible hybrid workplace
About the role
Who you are
- This is a hands-on role for someone looking to accelerate their career – who can think strategically, act decisively, and bring new ideas to life fast
- 4+ years of experience in growth, digital, or full-stack marketing within a B2B SaaS environment
- Proven ability to design, run, and scale marketing experiments that drive significant growth
- Strong grasp of SEO and paid channels (Google, Meta, LinkedIn)
- Excellent writing skills – confident producing newsletters, landing page copy, and beyond
- Analytical and outcome-oriented – you measure your outcomes and habitually base your decisions on data
- Comfortable managing freelancers and balancing multiple projects at once
- A relentless curiosity about how AI is reshaping discovery, search, and brand storytelling
- Based in Vancouver, BC
- Experience with marketing automation tools (HubSpot, Zapier, or similar)
- Comfort on camera and willingness to participate in early video experiments
- You’ve built something (a side hustle or main hustle) yourself
What the job involves
- We’re looking for a Growth Marketing Manager who can turn Optix brand awareness into conversion, and experimentation into results
- You’ll own our inbound growth strategy, from optimizing for AI-driven discovery, to developing community engagement. You’ll lead our video and creative initiatives, and manage campaigns that lead to measurable business outcomes
- You’ll collaborate closely with our fractional Marketing Director and a team of freelance creative specialists to design and deliver campaigns that connect, convert, and scale
- Expand our SEO strategy into AI-first discovery (AEO / GEO / GSO), ensuring Optix remains visible and relevant across emerging AI search platforms
- Lead our experiment video and creative efforts, from YouTube explainers to short-form storytelling on LinkedIn, TikTok, and Instagram, directing investment towards performance
- Build and manage Optix’s presence in online communities such as Reddit and LinkedIn, building trust, gathering insights, and anchoring this effort in our AI-first discovery strategy
- Oversee the production of creative assets via our team of contractors (ads, whitepapers, paid campaigns and beyond)
- Own and optimize our inbound funnel end-to-end – from content and lead capture through to nurture and sales enablement
- Measure and report performance across all channels, driving iteration and improvement that’s grounded in data
- Optix is at an inflection point: we’ve built a trusted brand, and now need to give it rocket fuel
- You’ll be the connector who combines data, creativity, and automation to attract the right customers, tell the right stories, and build lasting engagement
- Your work will define how a global SaaS company grows in a new era of AI-driven marketing – and with plans as ambitious as ours your ideas will have room to run
Benefits
- Strong Employee Stock Option Plan offering
- Excellent health and dental coverage program provided by Sunlife
- Mission-driven workplace experience with a positive, collaborative and supportive team culture
- Personal and professional growth opportunities
- Healthy snacks and locally roasted coffee – slow pour is our jam
- Weekly team lunches and socials
- Annual health and fitness credit
- Fun offsite activities that allow us to reconnect as a team
- A beautiful, waterfront Gastown office and a flexible hybrid workplace plan
About Optix
Hospitals and Health Care
51-200
The Inland Group of Companies is comprised of IDS, Inland Technologies, and Quantem Aviation Services. The Inland Group of Companies is a multi-national collective of premier aviation services providers. Each company is highly specialized in their field of expertise with proven track records of providing safe, efficient, and cost-effective aviation services.
Top Benefits
Employee Stock Option Plan
Health & dental coverage (Sunlife)
Flexible hybrid workplace
About the role
Who you are
- This is a hands-on role for someone looking to accelerate their career – who can think strategically, act decisively, and bring new ideas to life fast
- 4+ years of experience in growth, digital, or full-stack marketing within a B2B SaaS environment
- Proven ability to design, run, and scale marketing experiments that drive significant growth
- Strong grasp of SEO and paid channels (Google, Meta, LinkedIn)
- Excellent writing skills – confident producing newsletters, landing page copy, and beyond
- Analytical and outcome-oriented – you measure your outcomes and habitually base your decisions on data
- Comfortable managing freelancers and balancing multiple projects at once
- A relentless curiosity about how AI is reshaping discovery, search, and brand storytelling
- Based in Vancouver, BC
- Experience with marketing automation tools (HubSpot, Zapier, or similar)
- Comfort on camera and willingness to participate in early video experiments
- You’ve built something (a side hustle or main hustle) yourself
What the job involves
- We’re looking for a Growth Marketing Manager who can turn Optix brand awareness into conversion, and experimentation into results
- You’ll own our inbound growth strategy, from optimizing for AI-driven discovery, to developing community engagement. You’ll lead our video and creative initiatives, and manage campaigns that lead to measurable business outcomes
- You’ll collaborate closely with our fractional Marketing Director and a team of freelance creative specialists to design and deliver campaigns that connect, convert, and scale
- Expand our SEO strategy into AI-first discovery (AEO / GEO / GSO), ensuring Optix remains visible and relevant across emerging AI search platforms
- Lead our experiment video and creative efforts, from YouTube explainers to short-form storytelling on LinkedIn, TikTok, and Instagram, directing investment towards performance
- Build and manage Optix’s presence in online communities such as Reddit and LinkedIn, building trust, gathering insights, and anchoring this effort in our AI-first discovery strategy
- Oversee the production of creative assets via our team of contractors (ads, whitepapers, paid campaigns and beyond)
- Own and optimize our inbound funnel end-to-end – from content and lead capture through to nurture and sales enablement
- Measure and report performance across all channels, driving iteration and improvement that’s grounded in data
- Optix is at an inflection point: we’ve built a trusted brand, and now need to give it rocket fuel
- You’ll be the connector who combines data, creativity, and automation to attract the right customers, tell the right stories, and build lasting engagement
- Your work will define how a global SaaS company grows in a new era of AI-driven marketing – and with plans as ambitious as ours your ideas will have room to run
Benefits
- Strong Employee Stock Option Plan offering
- Excellent health and dental coverage program provided by Sunlife
- Mission-driven workplace experience with a positive, collaborative and supportive team culture
- Personal and professional growth opportunities
- Healthy snacks and locally roasted coffee – slow pour is our jam
- Weekly team lunches and socials
- Annual health and fitness credit
- Fun offsite activities that allow us to reconnect as a team
- A beautiful, waterfront Gastown office and a flexible hybrid workplace plan
About Optix
Hospitals and Health Care
51-200
The Inland Group of Companies is comprised of IDS, Inland Technologies, and Quantem Aviation Services. The Inland Group of Companies is a multi-national collective of premier aviation services providers. Each company is highly specialized in their field of expertise with proven track records of providing safe, efficient, and cost-effective aviation services.