Sonnet is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

As a Content Specialist at Sonnet, you’ll be part of a collaborative, forward-thinking digital content team that’s shaping the future of insurance through clear, compelling and user-centered content.

You’ll work across disciplines—UX, product, marketing, CRM, and SEO—to craft digital experiences that inform, engage and convert. Your words will guide users through complex journeys with ease, clarity and confidence.

What can you expect in this role?

Support Strategic Content Intiatives

• Collaborate with cross-functional teams to deliver multi-channel content solutions
• Ensure content meets accessibility standards, aligns with Sonnet’s voice and style and supports organizational goals
• Think strategically – connecting content deliverables to broader business objectives and user needs
• Apply UX writing and content design principles to improve how customers purchase insurance online

Collaborate Across Teams

• Work closely with design, product, marketing, development, and legal teams to understand business drivers and deliver content that’s purposeful, inclusive and customer-focused
• Create content for product pages, FAQs, SEO, email journeys and transactional flows that support acquisition, engagement and retention
• Use words to design intuitive features and flows that help users achieve their goals with minimal friction
• Deliver microcopy that’s clear, consistent, accessible and aligned with UX best practices.
• Coordinate with translation services to ensure content is localized and optimized for French-speaking audiences
• Translate product features and benefits into user-friendly language that resonates with diverse audiences

What you bring to the role?

• 2–4 years of professional experience in UX writing, content design or digital content creation
• Experience in the P&C insurance industry is a strong asset.
• A strategic mindset with a passion for solving user and business problems through content
• A portfolio that demonstrates your ability to apply content design principles to digital products, flows and interactions.
• Familiarity with accessibility standards and inclusive writing practices.
• Experience working in Agile environments; familiarity with tools like Jira and Figma is a plus.
• Proficiency with CMS platforms and a willingness to learn new tools quickly
• Strong collaboration skills and a customer-first mindset.
• Bilingualism in English and French is an asset

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

We also take potential into consideration. If you don't have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting: [email protected].

Background checks This role requires successful clearance of a background check (including criminal checks and leadership references).