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Account Director, Creator Marketing (Influencer)

ZENO Groupabout 14 hours ago
Toronto, Ontario
CA$90,000 - CA$105,000/yr
Senior Level
Full-Time

Top Benefits

Medical, dental, vision insurance with prescription coverage
Short- and long-term disability coverage
Paid Headspace subscription and mental health support

About the role

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Job Description Account Director, Creator Marketing As an Account Director, Creator Marketing at Zeno, you will lead Creator/Influencer strategy and execution. You will live inside culture, understand how influence actually moves, and know how to turn creators, platforms and trends into measurable business results. You will use your sharp instincts and deep relationships across the Canadian creator and talent ecosystem. You will set the standard for thinking, craft, and execution, while helping mentor teams and advising senior clients with confidence.

About The Role

  • Own senior-level strategy and day-to-day leadership across a portfolio of creator-led accounts, from ideation through execution, reporting, and optimization.
  • Design insight-driven creator programs that ladder to clear business, brand, and earned objectives.
  • Act as a trusted advisor to clients on the creator landscape, including platform trends, creator selection, content strategy, and performance frameworks.
  • Stay ahead of social and cultural trends, with a strong pulse on TikTok, Instagram, and emerging formats shaping creator behavior in Canada.
  • Bring a strong POV to the table. You don’t just execute briefs, you challenge them.
  • Lead integrated creator programs in close partnership with PR, social, paid media, and experiential teams.
  • Build and maintain strong relationships with creators, agents, managers, and industry partners across Canada.
  • Present confidently to senior clients, translating cultural insight into clear strategic direction.
  • Mentor and develop junior team members, setting a high bar for strategic thinking, craft, and accountability.
  • Identify new creator-led opportunities across existing and prospective clients.
  • Oversee KPIs, budgets, scopes, and resourcing to ensure programs deliver on time and on strategy .
  • Play a key role in new business development, bringing a strong creator POV to pitches and growth opportunities.

About You

  • 8+ years of experience in Creator Marketing, PR, or integrated communications, ideally within an agency setting.
  • Deep fluency in the creator ecosystem, including platforms, talent tiers, content formats, paid amplification, and performance measurement.
  • Excellent writing, editing, and verbal communication skills.
  • Strong presenter with experience developing and delivering insight-driven plans to senior stakeholders.
  • Proven ability to provide creative and strategic counsel and build credibility with senior-level client contacts.
  • Comfortable in fast-paced environments; able to think on your feet as priorities shift.
  • Collaborative, results-driven team player with strong organizational skills.
  • Commitment to continuous learning and leadership growth.
  • Strong advocate for Creator Marketing within an integrated agency team (IAT) model.

This posting is for an existing vacancy. Pay Range: $90,000 to $105,000 CAD/yr. An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits. In accordance to Ontario's Employment Standards Act (ESA), salary posting ranges can not exceed a $50,000 CAD differential and are required for any role with a maximum salary below $200,000 CAD. An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

About Our Benefits Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with tuition assistance, life insurance and free access to a certified financial coach. And our unique Zeno Wellness program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy.

About ZENO Group

Broadcast Media Production and Distribution
501-1000

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications.

Guided by our purpose to champion the courageous to achieve something better for humankind, we push boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2023 PRWeek Purpose Agency of the Year, 2023 PRovoke Purpose-Driven Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a four-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity.

Zeno is a DJE Holdings Company.