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Junior content and marketing coordinator

RL Group Inc6 days ago
Hybrid
Toronto, Ontario, Canada
Entry Level
Full-Time

Top Benefits

Two weeks of paid vacation
Hybrid work environment
Flexible work hours

About the role

About RL Group

RL Group connects brands to culture through content, sports, and real world experiences.

Our portfolio includes

Your Pal Rick (1.5M+ followers) The Pal's Podcast Toronto United Pickleball Club Team Canada Pickleball RL Group

We create content, produce events, build communities, develop partnerships, and help brands connect with audiences in meaningful ways.

We're looking for a Junior Content & Marketing Coordinator to join our growing team. This is an incredible opportunity for someone early in their career who wants hands on experience working across content creation, social media, events, sports marketing, partnerships, and business operations. No two days are the same and that's exactly how we like it.

About the Role

We're looking for someone who is creative, organized, proactive, and excited to help build multiple growing brands. You'll work directly across the RL Group ecosystem, helping develop content, manage social media, support events, coordinate podcast guests, assist with brand partnerships, and contribute to the day to day operations of the business. This isn't a role where you'll simply be handed a list of tasks every morning. We're looking for someone who enjoys taking initiative, bringing new ideas to the table, and helping us build something special.

Responsibilities

Content Creation

Brainstorm and pitch at least five new Your Pal Rick content ideas each week Research trends and emerging content opportunities Film and edit short form content Repurpose long form content into engaging social clips Assist with creative planning across all RL Group brands Expected weekly deliverables include: Five Your Pal Rick videos Twelve clips from The Pal's Podcast Four clips from each Toronto United / Beyond the Kitchen episode

Social Media Management

Manage and grow multiple social media accounts including: Your Pal Rick Clips The Pal's Podcast The Pals Clips Toronto United Pickleball Club Team Canada Pickleball RL Group

Responsibilities include

Scheduling and publishing content Community management Responding to comments and messages Engaging with followers, creators, and brands Sharing relevant content Monitoring trends and platform updates Tracking analytics and recommending improvements

Podcast Guest Outreach

Research potential guests Reach out to at least ten new guests each week Manage the guest outreach pipeline Coordinate scheduling and follow ups Help identify exciting opportunities for future episodes

Events

Support the planning and execution of events across RL Group, including: Your Pal Rick appearances Creator and brand events Toronto United events CNPL events United Summer Classic United Open Sponsor activations Responsibilities may include event planning, logistics, registrations, setup, on site support, and content creation.

Brand Partnerships & Business Operations

Prepare and send invoices following brand campaigns Track sponsorships and partnership deliverables Assist with campaign organization and timelines Maintain organized business records Learn and assist with implementing CRM software and internal systems Support general administrative projects as needed

What We're Looking For

Passionate about content creation and social media Strong written and verbal communication skills Highly organized with excellent attention to detail Comfortable managing multiple projects simultaneously Creative thinker who enjoys solving problems Self motivated and eager to learn Excited about sports, creator marketing, and live events Positive attitude with a willingness to jump in wherever needed

Bonus Qualifications

Experience with: Adobe Premiere Pro CapCut Canva Adobe Photoshop or Lightroom TikTok, Instagram, and YouTube Podcast production Event planning CRM or project management software Sports marketing

Compensation & Benefits

This is a junior, full-time position designed for someone at the beginning of their career who is eager to learn and grow.

Compensation

$40,000 to $45,000 annually, based on experience

Benefits

Two weeks of paid vacation Hybrid work environment Flexible work hours when schedules allow Opportunities to attend sporting events, creator events, travel and brand activations Hands-on mentorship from experienced entrepreneurs and content creators Significant opportunities for learning and professional development as RL Group continues to grow

Why Join RL Group?

You'll gain hands on experience working across multiple fast growing brands while learning directly from creators, entrepreneurs, and sports industry professionals.

This role offers exposure to

Content creation Marketing strategy Brand partnerships Social media management Live events Sports marketing Podcast production Business development

If you're looking for a role where you'll learn quickly, contribute immediately, and help build exciting brands from the ground up, we'd love to hear from you.

How to Apply

Please submit: Your resume Portfolio or examples of your work (if applicable) Links to any social media accounts you've managed or content you've created A short paragraph telling us why you'd be a great fit for RL Group

About RL Group Inc

Marketing Services
2-10 employees
Founded in 2018

RL Group is a media, sports, and marketing company that owns, operates, and activates platforms at the intersection of content, live events, and brand partnerships.

Through a mix of owned and operated assets, strategic investments, and original media platforms, RL Group helps brands reach targeted audiences through storytelling, community, and real-world experiences.

Our ecosystem includes sports properties, content platforms, live event activations, and investment interests that create integrated opportunities for brands, partners, and audiences to connect in meaningful ways.

Owned and operated platforms include:

Toronto United Pickleball Club Team Canada Pickleball initiatives and related activations The Pal’s Podcast Your Pal Rick digital media channels Proprietary live events and community activations, including tournaments, run clubs, and experiential brand events

Strategic investments include interests across sports, hospitality, and consumer brands, including a minority ownership stake in the Grand Rapids Gold, as well as investments in Stock & Row and Everyside Social Eatery & Taphouse.

In addition to its owned assets and investments, RL Group develops creative campaigns, sponsorship strategies, and branded experiences that help partners align with culture, sport, and community in authentic ways.

We believe the strongest marketing doesn’t interrupt audiences, it invites them in.

Connecting sports, content, and brands through owned media, live experiences, strategic investments, and partnerships.

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