About the role
If you love our brands and products and understand the mission of bringing joy and indulgence to our Consumers, this role is for you! As a Senior Category Manager, you will significantly contribute to growing market share and competitive positioning of our brands. You will be developing strategies for Brands by developing and implementing ideas and projects. You will aim high and achieve goals together with your team.
STRATEGY:
- Providing insights to define brand targets, sales mix, net sales, gross margin and marketing contribution as well as volumes and sales value budget. Participating in preparing key strategic plans, defining volumes, P&L and marketing plans.
- Managing advertising, promotion, research and market analysis costs
- Giving direction on positioning in comparison with competitors’ actions, understanding consumers insights and trends
- Verifying price lists and evaluating the right product mix
- Provide insights to define new product development (NPD) strategy development
- Driving innovation through new product and strategy development
MARKETING PLANS:
- In coordination with the Regional teams, developing the advertising strategy and managing creative and media agencies
- Shaping and implementing the activity Grid in the planned timing and with excellence in execution.
- Monitoring the outputs related to the brand plans and participating in the definition of the promotion strategy
- Supervising material development activities (e.g. execution of packaging development, new packaging / labeling projects, in store communications and POSM development)
- Conventional and digital media mix planning and follow-up
RESEARCH & EXPERIMENTATION:
- Analyzing results and data from the market and tests, calculating KPIs and proposing actions
- Participating in proposal, implementation (e.g. briefs) and follow-up of strategic and operational improvement projects
TEAM MANAGEMENT:
- Recruiting, managing, motivating, coaching and developing your own team
COLLABORATION WITH: Sales Force, Trade Marketing, Demand Planning, Head of Media Planning, Region Marketing Manager Category, Research Team and NAF General Manager
- Min. Bachelor’s Degree in Economics or Marketing
- 7-8 years of experience in Marketing
- Expertise in FMCG and Brand Marketing, with a strong focus on Strategic and Operational Marketing
- Curious and understanding of different markets and cultures
- Excellent in using Retail and Consumer database, Excel and PowerPoint
- Fluent in French, Arabic & English;
- Excellent communication and presentation skills
Careers with caring built in - discover our benefits here.
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About Ferrero
Founded in 1946 by Pietro and Giovanni Ferrero, the Ferrero Group is a family-owned business in its third generation. It has been built by talented people who share a commitment towards continuous improvement to achieve the highest quality and care. This same commitment is put into everything we do for our consumers and characterizes the environment in which we operate. Some of the world’s most iconic confectionery products come from Ferrero, including Nutella®, Tic Tac®, Ferrero Rocher®, and Kinder Surprise®. Sold in more than 170 countries, our products are part of the collective memory and traditions of consumers all around the world; loved by generations. In 2015, we entered a new era of acquisitions. Since then, we have acquired several brands and businesses, including Fannie May, the confectionary division of Nestlé, and Eat Natural, expanding our footprint and product offering also into the healthy snack segment. The secret to our global success is our 38,767 employees across the world, all dedicated to delivering the care and quality to craft the business, the careers and the brands we are proud of. From the moment you join us, we make sure you can nurture your curiosity and natural abilities. We provide the resources you need to succeed personally and professionally in a diverse work environment that is multicultural, innovative, and highly rewarding. In 2021, Ferrero was the confectionary company with the best reputation in the world, according to RepTrak. This achievement reflects our determination to bring consumers only the very best; an approach which is at the heart of everything we do. Our dedication to quality and excellence, our heritage and our family values, as well as our respect for the environment and the communities in which we work, are all seen in our desire to sustain and celebrate life’s special moments. Be part of it! Visit www.ferrerocareers.com to explore the opportunities Ferrero can offer when you craft your career with us.
About the role
If you love our brands and products and understand the mission of bringing joy and indulgence to our Consumers, this role is for you! As a Senior Category Manager, you will significantly contribute to growing market share and competitive positioning of our brands. You will be developing strategies for Brands by developing and implementing ideas and projects. You will aim high and achieve goals together with your team.
STRATEGY:
- Providing insights to define brand targets, sales mix, net sales, gross margin and marketing contribution as well as volumes and sales value budget. Participating in preparing key strategic plans, defining volumes, P&L and marketing plans.
- Managing advertising, promotion, research and market analysis costs
- Giving direction on positioning in comparison with competitors’ actions, understanding consumers insights and trends
- Verifying price lists and evaluating the right product mix
- Provide insights to define new product development (NPD) strategy development
- Driving innovation through new product and strategy development
MARKETING PLANS:
- In coordination with the Regional teams, developing the advertising strategy and managing creative and media agencies
- Shaping and implementing the activity Grid in the planned timing and with excellence in execution.
- Monitoring the outputs related to the brand plans and participating in the definition of the promotion strategy
- Supervising material development activities (e.g. execution of packaging development, new packaging / labeling projects, in store communications and POSM development)
- Conventional and digital media mix planning and follow-up
RESEARCH & EXPERIMENTATION:
- Analyzing results and data from the market and tests, calculating KPIs and proposing actions
- Participating in proposal, implementation (e.g. briefs) and follow-up of strategic and operational improvement projects
TEAM MANAGEMENT:
- Recruiting, managing, motivating, coaching and developing your own team
COLLABORATION WITH: Sales Force, Trade Marketing, Demand Planning, Head of Media Planning, Region Marketing Manager Category, Research Team and NAF General Manager
- Min. Bachelor’s Degree in Economics or Marketing
- 7-8 years of experience in Marketing
- Expertise in FMCG and Brand Marketing, with a strong focus on Strategic and Operational Marketing
- Curious and understanding of different markets and cultures
- Excellent in using Retail and Consumer database, Excel and PowerPoint
- Fluent in French, Arabic & English;
- Excellent communication and presentation skills
Careers with caring built in - discover our benefits here.
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About Ferrero
Founded in 1946 by Pietro and Giovanni Ferrero, the Ferrero Group is a family-owned business in its third generation. It has been built by talented people who share a commitment towards continuous improvement to achieve the highest quality and care. This same commitment is put into everything we do for our consumers and characterizes the environment in which we operate. Some of the world’s most iconic confectionery products come from Ferrero, including Nutella®, Tic Tac®, Ferrero Rocher®, and Kinder Surprise®. Sold in more than 170 countries, our products are part of the collective memory and traditions of consumers all around the world; loved by generations. In 2015, we entered a new era of acquisitions. Since then, we have acquired several brands and businesses, including Fannie May, the confectionary division of Nestlé, and Eat Natural, expanding our footprint and product offering also into the healthy snack segment. The secret to our global success is our 38,767 employees across the world, all dedicated to delivering the care and quality to craft the business, the careers and the brands we are proud of. From the moment you join us, we make sure you can nurture your curiosity and natural abilities. We provide the resources you need to succeed personally and professionally in a diverse work environment that is multicultural, innovative, and highly rewarding. In 2021, Ferrero was the confectionary company with the best reputation in the world, according to RepTrak. This achievement reflects our determination to bring consumers only the very best; an approach which is at the heart of everything we do. Our dedication to quality and excellence, our heritage and our family values, as well as our respect for the environment and the communities in which we work, are all seen in our desire to sustain and celebrate life’s special moments. Be part of it! Visit www.ferrerocareers.com to explore the opportunities Ferrero can offer when you craft your career with us.