Dropbox is a Virtual First company. For this role, we are currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.

Role Description

As a Growth Campaigns Lead focused on Acquisition within the Integrated Marketing org, you’ll be the engine behind Dropbox’s next wave of customer growth—bringing new users into the product through scalable, data-driven campaigns across product-led and sales-led motions. You’ll play a crucial role in areas such as audience strategy, cross-channel experimentation, and campaign performance optimization to accelerate top-of-funnel demand and drive high-intent users into the product. You’ll partner closely with marketing channel teams, PMM, and sales teams to align acquisition strategy across both motions. In this role, you’ll lead planning, forecasting, and performance measurement across acquisition campaigns, testing new channels and creative approaches—including the use of AI to optimize targeting, messaging, and automation. You’ll gain senior leadership exposure, regularly sharing campaign strategies, performance insights, and growth opportunities.

Responsibilities

Lead end-to-end acquisition campaign strategy to bring new users into the Dropbox ecosystem through both product-led and sales-led funnels.

Map and coordinate the early-stage customer journey, identifying key entry points and high-leverage acquisition opportunities.

Design and execute growth experiments across messaging, targeting, and channels—leveraging AI-driven tools and insights to improve efficiency and performance.

Partner with data science and channel teams to forecast pipeline, measure impact, and optimize cost-per-acquisition across segments.

Translate experimental learnings into scalable, repeatable campaigns that fuel consistent pipeline growth.

Ensure brand and message consistency across campaigns while tailoring delivery to audience personas and intent stages.

Share insights and best practices to strengthen Dropbox’s growth engine and inform future go-to-market plays.

Requirements

7+ years in growth, demand generation, or integrated marketing with a focus on B2B SaaS acquisition

Proven success driving user or lead acquisition across both product-led and sales-led motions

Deep understanding of funnel dynamics, conversion levers, and early-journey marketing

Strong analytical mindset with experience in forecasting, attribution, and performance optimization

Demonstrated ability to design and interpret marketing experiments using data and insight to iterate rapidly

Familiarity with AI-powered marketing tools (e.g., for audience targeting, creative optimization, or workflow automation)

Excellent cross-functional collaboration skills and comfort influencing senior stakeholders

Preferred Qualifications

Experience scaling acquisition programs in high-growth SaaS or freemium environments

Proficiency in experimentation and automation platforms (e.g., Jira, Confluence)

Strong understanding of paid media strategy, lifecycle handoff, and pipeline measurement frameworks

Exposure to AI-driven personalization, predictive lead scoring, or generative content workflows

Strategic marketing/analytics background

Compensation Canada Pay Range $118,200—$159,900 CAD

The range listed above is the expected annual salary/OTE for this role, subject to change.

Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Company Description

Dropbox isn’t just a workplace—it’s a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox—and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you’re meant to be. Here, you can own your impact to make work more intuitive, joyful, and human—for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries—and yourself— Dropbox is ready for you.

Team Description

The Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team.

Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights.

Benefits

Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:

Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh

Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food and groceries, and much more

Mental health and wellness benefits

Monthly Internet Allowance

Intern Social Stipend

Annual Emerging Talent Summit, travel and hotel accommodations provided

Additional benefits details are available upon request.

• Where group plans are not available, allowances may be provided

**Benefit, amount, and type are dependent on geographical location, based upon applicable law or company policy

Dropbox supports responsible use of AI for preparation, but misrepresentation of skills or experience is not permitted. See our AI philosophy .

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, enABLE, TODOS (Latinx), Pridebox (LGBTQ), Vets at Dropbox, and Women at Dropbox.