Director of Marketing
About the role
DIRECTOR OF MARKETING Flooring - Building Materials
Mississauga, ON
Hybrid Working (3 days in-office)
THE SCOPE We are proud to partner with Fuzion Flooring, a leader in the flooring industry, on this newly defined role within their corporate head office team. We are seeking a progressive B2B and B2C marketing leader who can balance strategic direction with hands-on execution. Experience in CPG or building materials is an advantage due to the need for strong skills in brand strategy, channel marketing, product positioning, campaign management and events. Reporting to senior leadership, this role works closely with a small team of direct reports and cross-functional peers.
The building materials industry offers stability, steady demand, and long-term opportunity for talent working within the sector. Candidates from interior finishes or broader building materials brands will recognize the pace and structure of this environment. Professionals from consumer packaged goods will see a natural fit based on their experience with brand building and product marketing. For individuals new to the building materials sector, this role provides an opportunity to join a capable team, supportive leadership and an industry with consistent need.
OUR CLIENT Fuzion Flooring is a deeply established Canadian flooring brand with continued growth and a clear mission to make selecting the right flooring simple for everyone. This family-led business offers strong design options, dependable stock, and a smooth end-to-end experience shaped by their values of passion, innovation, honesty, accountability and respect.
With a two-decade solid track record in the industry, Fuzion has grown by remaining adaptable, forward-thinking, and focused on customer satisfaction. They prioritize responsible sourcing, strict standards and independent safety certification. Their partnership with One Tree Planted reflects their commitment to environmental responsibility.
Fuzion supplies a large network of dealers across Canada and the United States and continues to invest in their people, their products, and their service. Their culture is built on quality, transparency and a commitment to deliver;
“Beyond Expectation” THE ROLE Fuzion Flooring is investing in its growth and strengthening its presence across the Canadian and United States markets, increasing its share of the dealer-driven flooring segment. The company is adding a Director of Marketing to support this momentum. This newly defined role suits an individual who can contribute to both strategic direction and hands-on execution within a brand that continues to grow.
The Director of Marketing will help shape the brand’s future, strengthen programs that support dealers and partners, and ensure that marketing activity is effective and aligned across the business. This position works closely with product, procurement, sales and external partners to bring direction, consistency and discipline to all initiatives, while leading and mentoring a growing team and supporting a positive and engaged culture.
Responsibilities Marketing Strategy and Execution
- Guide long-term marketing strategy and annual planning
- Strengthen dealer alignment programs and brand initiatives
- Manage brand presence across digital and traditional channels
- Review performance data to support decision-making
- Oversee creative quality and brand storytelling
- Lead company participation in key events and tradeshows
- Build productive relationships with marketing partners and agencies
Marketing Support
- Ensure the sales team has effective marketing tools
- Support product launches through coordinated activity
- Maintain consistent internal, B2B and B2C communication
- Provide retailers and trade partners with required brand resources
People Leadership
- Lead three direct reports and build a collaborative, accountable team
- Set clear priorities and provide ongoing guidance and coaching
- Strengthen a culture of communication, shared goals and strong execution
LOOKING FORWARD This is a key leadership role for a marketing professional who wants to join a highly respected, deeply established brand that continues to grow across North America. For those new to the building materials sector, this opportunity offers a stable and rewarding long-term career with a company known for its strong reputation and industry presence. This role is ideal for someone who wants to help shape the next chapter of the brand’s growth, lead a capable team and play a central part in advancing the company’s future direction.
This search is being managed with priority by DMC Recruitment. Please visit the DMC website to register your interest.
About DMC Recruitment Group
DMC Recruitment Group was established to address the unique needs of the construction supply chain from Architecture and Design, to Building Materials, and through to Construction. Distinct from other agencies, DMC recognizes that the building industry ebbs and flows according to unique market conditions, seasonal schedules, and external factors, and offers an established understanding of the specific needs of this segment of the economy.
DMC utilizes leading-edge technology solutions, coupled with old-school experience and knowledge, and established industry networks to deliver customized search solutions for the Architecture and Design, Building Materials, and Construction industries.
With an unrivaled track record in North America within these three verticals, and with strong references to back up that claim, DMC Recruitment is raising the bar for recruitment within our industries.
DMC goes above and beyond to find the best solution for your company. Our industry-specific recruiters use third-party databases, existing industry networks, and AI-powered search tools to offer technology-led referral systems. DMC also offers tailor-made advertising, curated storytelling, and a guarantee up to 12 months from start date to ensure a candidate’s suitability—the longest candidate success guarantee in the market! Our reputation is built on our success so we approach each assignment with urgency and determination.
Director of Marketing
About the role
DIRECTOR OF MARKETING Flooring - Building Materials
Mississauga, ON
Hybrid Working (3 days in-office)
THE SCOPE We are proud to partner with Fuzion Flooring, a leader in the flooring industry, on this newly defined role within their corporate head office team. We are seeking a progressive B2B and B2C marketing leader who can balance strategic direction with hands-on execution. Experience in CPG or building materials is an advantage due to the need for strong skills in brand strategy, channel marketing, product positioning, campaign management and events. Reporting to senior leadership, this role works closely with a small team of direct reports and cross-functional peers.
The building materials industry offers stability, steady demand, and long-term opportunity for talent working within the sector. Candidates from interior finishes or broader building materials brands will recognize the pace and structure of this environment. Professionals from consumer packaged goods will see a natural fit based on their experience with brand building and product marketing. For individuals new to the building materials sector, this role provides an opportunity to join a capable team, supportive leadership and an industry with consistent need.
OUR CLIENT Fuzion Flooring is a deeply established Canadian flooring brand with continued growth and a clear mission to make selecting the right flooring simple for everyone. This family-led business offers strong design options, dependable stock, and a smooth end-to-end experience shaped by their values of passion, innovation, honesty, accountability and respect.
With a two-decade solid track record in the industry, Fuzion has grown by remaining adaptable, forward-thinking, and focused on customer satisfaction. They prioritize responsible sourcing, strict standards and independent safety certification. Their partnership with One Tree Planted reflects their commitment to environmental responsibility.
Fuzion supplies a large network of dealers across Canada and the United States and continues to invest in their people, their products, and their service. Their culture is built on quality, transparency and a commitment to deliver;
“Beyond Expectation” THE ROLE Fuzion Flooring is investing in its growth and strengthening its presence across the Canadian and United States markets, increasing its share of the dealer-driven flooring segment. The company is adding a Director of Marketing to support this momentum. This newly defined role suits an individual who can contribute to both strategic direction and hands-on execution within a brand that continues to grow.
The Director of Marketing will help shape the brand’s future, strengthen programs that support dealers and partners, and ensure that marketing activity is effective and aligned across the business. This position works closely with product, procurement, sales and external partners to bring direction, consistency and discipline to all initiatives, while leading and mentoring a growing team and supporting a positive and engaged culture.
Responsibilities Marketing Strategy and Execution
- Guide long-term marketing strategy and annual planning
- Strengthen dealer alignment programs and brand initiatives
- Manage brand presence across digital and traditional channels
- Review performance data to support decision-making
- Oversee creative quality and brand storytelling
- Lead company participation in key events and tradeshows
- Build productive relationships with marketing partners and agencies
Marketing Support
- Ensure the sales team has effective marketing tools
- Support product launches through coordinated activity
- Maintain consistent internal, B2B and B2C communication
- Provide retailers and trade partners with required brand resources
People Leadership
- Lead three direct reports and build a collaborative, accountable team
- Set clear priorities and provide ongoing guidance and coaching
- Strengthen a culture of communication, shared goals and strong execution
LOOKING FORWARD This is a key leadership role for a marketing professional who wants to join a highly respected, deeply established brand that continues to grow across North America. For those new to the building materials sector, this opportunity offers a stable and rewarding long-term career with a company known for its strong reputation and industry presence. This role is ideal for someone who wants to help shape the next chapter of the brand’s growth, lead a capable team and play a central part in advancing the company’s future direction.
This search is being managed with priority by DMC Recruitment. Please visit the DMC website to register your interest.
About DMC Recruitment Group
DMC Recruitment Group was established to address the unique needs of the construction supply chain from Architecture and Design, to Building Materials, and through to Construction. Distinct from other agencies, DMC recognizes that the building industry ebbs and flows according to unique market conditions, seasonal schedules, and external factors, and offers an established understanding of the specific needs of this segment of the economy.
DMC utilizes leading-edge technology solutions, coupled with old-school experience and knowledge, and established industry networks to deliver customized search solutions for the Architecture and Design, Building Materials, and Construction industries.
With an unrivaled track record in North America within these three verticals, and with strong references to back up that claim, DMC Recruitment is raising the bar for recruitment within our industries.
DMC goes above and beyond to find the best solution for your company. Our industry-specific recruiters use third-party databases, existing industry networks, and AI-powered search tools to offer technology-led referral systems. DMC also offers tailor-made advertising, curated storytelling, and a guarantee up to 12 months from start date to ensure a candidate’s suitability—the longest candidate success guarantee in the market! Our reputation is built on our success so we approach each assignment with urgency and determination.