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Buyer, Digital Investment & Activation

Horizon Media30 days ago
Hybrid
Toronto, Ontario, Canada
Entry Level
Full-Time

About the role

Job Description We are currently seeking a highly motivated and detail-oriented Buyer, Digital Investment & Activation to join our growing team in Canada. This individual will support the digital activation team in executing campaign activity, with a heavy focus on social media platforms, as well as display, video, and SEM. This is an excellent opportunity to learn the intricacies of digital media buying and platform execution. The knowledge acquired from hands-on campaign setup and ongoing monitoring will help build a strong foundation for media strategy. Ultimately, this role supports the broader team in driving campaign performance and delivering the best digital media opportunities for our clients. Main Duties And Responsibilities 40% - Campaign Set-Up. Perform the tactical, hands-on setup of campaigns directly within major social media platforms (e.g., Meta, TikTok, LinkedIn, etc.). Ensure proper audience targeting, budget allocation, ad trafficking, and pixel/tag implementation prior to the launch date to guarantee flawless campaign execution. 20% - Collaboration & Campaign Updates. Work closely with the media planning team to understand campaign objectives and strategic shifts. Implement necessary campaign updates, budget reallocations, and structural changes within the buying platforms as directed by planners and Senior Buyers. 20% - Campaign Monitoring & Management. Perform daily and weekly checks of active campaigns to gauge pacing and performance. Highlight potential areas for optimization or under-delivery to the Supervisor. Communicate with vendor or platform reps as needed to troubleshoot basic ongoing issues. 15% - Assist with Reporting. Aid the team in client reporting by pulling data directly from social and programmatic platforms, formatting spreadsheets, and helping to identify preliminary trends in campaign performance. 5% - Continuous Learning & Team Support. Participate in internal meetings, shadow senior team members to understand client management, and continuously develop a working knowledge of the broader digital media landscape. Supervisory Responsibilities None. This role focuses on individual skill development and team support. Knowledge And Skills Required 1–2 years of digital media experience (internship or coordinator-level agency experience is highly valued). A foundational understanding of the digital media landscape, with a strong interest in social media execution. Competent computer knowledge of Excel and PowerPoint. Hands-on familiarity with or basic exposure to major social media buying platforms (e.g., Meta Ads Manager, TikTok Ads Manager). Exposure to programmatic DSPs (Amazon, The Trade Desk, DV360) is an asset. Solid written and verbal communication skills, with exceptional attention to detail. Able to work collaboratively in a team environment while managing time effectively to meet deadlines. Proactive problem solver with a strong willingness to learn in a fast-paced environment. Certificates, licenses and registrations Active certifications in Meta Blueprint, Google Ads, DV360, or The Trade Desk are a strong asset. #LI-KK1 #LI-HYBRID #HMI Disclosures: The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract of employment and are subject to change at the discretion of the employer. In our recruitment process, we may use AI-powered tools to help identify potential candidates for this role. Applicants with disabilities who may need a reasonable accommodation during the interview/hiring process should email the following: taleadership@horizonmedia.com Salary Range $55,000.00 - $80,000.00 Want to know what makes Horizon a great place to work? At Horizon, business is personal — and that means connecting with what matters. Horizon is powered by one of the industry’s most celebrated and inclusive workplace cultures. We believe in the talent of our people and the power of personal, with our passion and commitment to excellence driving our success. Follow up on Instagram and LinkedIn.

About Horizon Media

Advertising Services
1001-5000

Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.

Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.

Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.

TOGETHER WE'RE BUILDING A PLACE OF BELONGING At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.

We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.

For more information, visit: www.horizonmedia.com or www.horizonmedia.com/careers.

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