Senior Product Marketing Manager
Remote
United States, Canada
$140,000 - $209,000/yearly
Senior Level
Top Benefits
100% insurance coverage
401K and financial planning
Paid time off
About the role
Who you are
- BS / BA college degree or relevant experience
- Have 5+ years of product marketing experience executing multi-product GTM and sales strategies
- Have experience with Webflow or similar web development technology, added bonus for experience marketing CRO and web analytics tools
- Love turning complex technical concepts into simple, thoughtful, and compelling stories in a visual manner
- Enjoy looking “under the hood” to understand how things work and turning one-time initiatives into repeatable programs
- Have deep empathy for users and can adapt how you communicate to reach and engage your audience
- Can connect technical concepts with user value and express them succinctly
- Are naturally curious, highly proactive, and a self-starter capable of independently leading several projects with limited direction
- Have excellent communication skills (written, verbal, and visual), both for internal audiences and customer-facing messaging
- Have a collaborative nature and exceptional interpersonal skills
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We’re looking for a Senior Product Marketing Manager to take full ownership of our Optimize & Analyze capabilities
- In this role, you’ll collaborate with cross-functional partners to lead our messaging, strategy, and go-to-market initiatives—shaping how users discover, understand, and adopt latest product add-ons and standalone products
- This is a highly visible and strategic role in which it will be crucial to build trust and partnership with teams across Product, Engineering, Sales, and Marketing to ensure that our offerings not only meet market needs but set new industry standards
- Reporting to the Director, Product Marketing
- Drive GTM execution: Partner cross-functionally with Product, Finance, Sales, and Customer Support to craft GTM strategies, messaging, and enablement for pricing changes, ensuring clarity and alignment across teams and customers
- Influence through insights: Conduct market research, customer analysis, and financial modeling to identify opportunities, inform tradeoffs, and guide executive decision-making on monetization strategy
- Enable Customer Trust & Adoption: Build clear narratives, communication strategies, and launch playbooks that anticipate customer concerns, reduce friction, and drive adoption of new pricing models
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Senior Product Marketing Manager
Remote
United States, Canada
$140,000 - $209,000/yearly
Senior Level
Top Benefits
100% insurance coverage
401K and financial planning
Paid time off
About the role
Who you are
- BS / BA college degree or relevant experience
- Have 5+ years of product marketing experience executing multi-product GTM and sales strategies
- Have experience with Webflow or similar web development technology, added bonus for experience marketing CRO and web analytics tools
- Love turning complex technical concepts into simple, thoughtful, and compelling stories in a visual manner
- Enjoy looking “under the hood” to understand how things work and turning one-time initiatives into repeatable programs
- Have deep empathy for users and can adapt how you communicate to reach and engage your audience
- Can connect technical concepts with user value and express them succinctly
- Are naturally curious, highly proactive, and a self-starter capable of independently leading several projects with limited direction
- Have excellent communication skills (written, verbal, and visual), both for internal audiences and customer-facing messaging
- Have a collaborative nature and exceptional interpersonal skills
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We’re looking for a Senior Product Marketing Manager to take full ownership of our Optimize & Analyze capabilities
- In this role, you’ll collaborate with cross-functional partners to lead our messaging, strategy, and go-to-market initiatives—shaping how users discover, understand, and adopt latest product add-ons and standalone products
- This is a highly visible and strategic role in which it will be crucial to build trust and partnership with teams across Product, Engineering, Sales, and Marketing to ensure that our offerings not only meet market needs but set new industry standards
- Reporting to the Director, Product Marketing
- Drive GTM execution: Partner cross-functionally with Product, Finance, Sales, and Customer Support to craft GTM strategies, messaging, and enablement for pricing changes, ensuring clarity and alignment across teams and customers
- Influence through insights: Conduct market research, customer analysis, and financial modeling to identify opportunities, inform tradeoffs, and guide executive decision-making on monetization strategy
- Enable Customer Trust & Adoption: Build clear narratives, communication strategies, and launch playbooks that anticipate customer concerns, reduce friction, and drive adoption of new pricing models
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount