Top Benefits
About the role
About Laivly Seeking curious and creative types! We are an ambitious company of innovators building and shaping the future of customer service technology. Our solutions help the world’s biggest brands leverage artificial intelligence, machine learning, and digital automation in their contact centers to deliver better customer experiences. Led by a team of established contact center experts, Laivly addresses the unique needs and challenges of customer service programs, with an emphasis on ethics in AI and the customer service agent experience.
About The Role The team at Laivly is looking for an Event Marketing Manager to own the end-to-end corporate event strategy for the business. In this role, you will independently research, recommend, and execute Laivly’s presence at trade shows, conferences, and corporate events. You will work cross-functionally with marketing, sales, and customer success to ensure events drive brand visibility, generate qualified leads, and strengthen customer relationships.
This role is best suited for a confident self-starter who thrives with autonomy, has a strategic mindset, and knows how to take a plan from idea to execution.
As Event Marketing Manager, you will…
- Own end-to-end corporate event strategy, from planning and logistics to promotion and post-event ROI tracking
- Lead execution of our presence at industry trade shows, conferences, and sponsored events
- Develop outreach strategies for target attendee lists, including pre-event campaigns, outreach to prospects, and coordination with the sales and CSM teams for meetings with existing customers
- Build and manage pre-, during-, and post-event campaigns in collaboration with demand generation and sales
- Work with content and design teams to build promotional assets (emails, landing pages, decks, signage, etc.)
- Manage event budgets, sponsorship packages, and lead handoff processes
- Continuously test, learn, and optimize to improve ROI across all events
- Track leads, engagement, and pipeline contribution through HubSpot and other reporting tools
Additional areas of responsibility may include…
- Assist with demand generation in relation to campaign execution (list building, campaign QA, marketing operations setup in HubSpot).
- Support lead routing, list segmentation, and nurture workflows to ensure leads captured at events continue to progress through the funnel.
- Conduct research on industry trends, competitor events, sponsorship activity, and thought leadership opportunities.
- Maintain an “event and partnership intelligence” tracker to inform broader GTM strategy.
- Identify potential co-marketing or sponsorship opportunities outside of trade shows (e.g., webinars, partner-hosted roundtables).
- Help manage Laivly’s partner marketing activities, such as co-branded campaigns, joint webinars, or partner spotlights.
- Support with managing Laivly’s presence in industry associations, membership groups, and awards submissions.
- Coordinate smaller-scale field marketing activities such as executive dinners, breakfast roundtables, or hosted meetups in priority cities.
- Assist in executing internal company events.
As Event Marketing Manager , you have…
- 3 - 5 + years of B2B event marketing
- Bachelor’s degree in marketing, communications, or business administration (or equivalent experience)
- A proven track record of owning event strategy from start to finish, with measurable ROI
- Self starter who is confident to take ownership and drive momentum
- Strong interpersonal skills, ability to effectively lead and influence cross-functional team
- Deep understanding of marketing funnels and how events drive demand
- Willingness to travel for key events and trade shows (up to 20%)
- Experience working closely with sales and demand generation teams
- Comfortable managing vendors, timelines, and logistics with precision
- Familiarity with tools like Hubspot
- Experience in tech or CX space
- Deep understanding of marketing funnels and how events drive demand generation
Life at Laivly
Laivly gives you the opportunity to collaborate and grow your career with a creative, diverse, and passionate team. We work hard and play often, with a flexible environment that works with you. A career at Laivly means being part of a fun-loving, dedicated team of creatives, risk takers and game changers. It’s about sharing your talent and imagination to develop innovative tech that’s revolutionizing the way top brands interact with the world.
We’ve got a shared mission—and a Laivly future. Join us today!
Laivly provides Equal Employment Opportunities in accordance with all provincial and federal laws. Laivly is committed to ensuring equality of opportunity in all aspects of employment and does not discriminate based on protected characteristics.
Laivly is committed to accommodating persons with disabilities. If you need accommodation at any stage of the application process or want more information on our accommodation policies, please let us know.
About Laivly
We’re an ambitious team of gamers, geeks, artists, and data science nerds helping to define the future of CX through the applied practical use of generative AI, machine learning, and automation in unique ways.
Led by a team of experienced contact center experts, Laivly grew out of the specific needs and challenges of customer care and self-service.
Now, the Laivly platform is helping some of the world’s biggest brands improve issues of cost, consistency, and productivity in their contact centers while keeping humans at the heart of customer service.
Top Benefits
About the role
About Laivly Seeking curious and creative types! We are an ambitious company of innovators building and shaping the future of customer service technology. Our solutions help the world’s biggest brands leverage artificial intelligence, machine learning, and digital automation in their contact centers to deliver better customer experiences. Led by a team of established contact center experts, Laivly addresses the unique needs and challenges of customer service programs, with an emphasis on ethics in AI and the customer service agent experience.
About The Role The team at Laivly is looking for an Event Marketing Manager to own the end-to-end corporate event strategy for the business. In this role, you will independently research, recommend, and execute Laivly’s presence at trade shows, conferences, and corporate events. You will work cross-functionally with marketing, sales, and customer success to ensure events drive brand visibility, generate qualified leads, and strengthen customer relationships.
This role is best suited for a confident self-starter who thrives with autonomy, has a strategic mindset, and knows how to take a plan from idea to execution.
As Event Marketing Manager, you will…
- Own end-to-end corporate event strategy, from planning and logistics to promotion and post-event ROI tracking
- Lead execution of our presence at industry trade shows, conferences, and sponsored events
- Develop outreach strategies for target attendee lists, including pre-event campaigns, outreach to prospects, and coordination with the sales and CSM teams for meetings with existing customers
- Build and manage pre-, during-, and post-event campaigns in collaboration with demand generation and sales
- Work with content and design teams to build promotional assets (emails, landing pages, decks, signage, etc.)
- Manage event budgets, sponsorship packages, and lead handoff processes
- Continuously test, learn, and optimize to improve ROI across all events
- Track leads, engagement, and pipeline contribution through HubSpot and other reporting tools
Additional areas of responsibility may include…
- Assist with demand generation in relation to campaign execution (list building, campaign QA, marketing operations setup in HubSpot).
- Support lead routing, list segmentation, and nurture workflows to ensure leads captured at events continue to progress through the funnel.
- Conduct research on industry trends, competitor events, sponsorship activity, and thought leadership opportunities.
- Maintain an “event and partnership intelligence” tracker to inform broader GTM strategy.
- Identify potential co-marketing or sponsorship opportunities outside of trade shows (e.g., webinars, partner-hosted roundtables).
- Help manage Laivly’s partner marketing activities, such as co-branded campaigns, joint webinars, or partner spotlights.
- Support with managing Laivly’s presence in industry associations, membership groups, and awards submissions.
- Coordinate smaller-scale field marketing activities such as executive dinners, breakfast roundtables, or hosted meetups in priority cities.
- Assist in executing internal company events.
As Event Marketing Manager , you have…
- 3 - 5 + years of B2B event marketing
- Bachelor’s degree in marketing, communications, or business administration (or equivalent experience)
- A proven track record of owning event strategy from start to finish, with measurable ROI
- Self starter who is confident to take ownership and drive momentum
- Strong interpersonal skills, ability to effectively lead and influence cross-functional team
- Deep understanding of marketing funnels and how events drive demand
- Willingness to travel for key events and trade shows (up to 20%)
- Experience working closely with sales and demand generation teams
- Comfortable managing vendors, timelines, and logistics with precision
- Familiarity with tools like Hubspot
- Experience in tech or CX space
- Deep understanding of marketing funnels and how events drive demand generation
Life at Laivly
Laivly gives you the opportunity to collaborate and grow your career with a creative, diverse, and passionate team. We work hard and play often, with a flexible environment that works with you. A career at Laivly means being part of a fun-loving, dedicated team of creatives, risk takers and game changers. It’s about sharing your talent and imagination to develop innovative tech that’s revolutionizing the way top brands interact with the world.
We’ve got a shared mission—and a Laivly future. Join us today!
Laivly provides Equal Employment Opportunities in accordance with all provincial and federal laws. Laivly is committed to ensuring equality of opportunity in all aspects of employment and does not discriminate based on protected characteristics.
Laivly is committed to accommodating persons with disabilities. If you need accommodation at any stage of the application process or want more information on our accommodation policies, please let us know.
About Laivly
We’re an ambitious team of gamers, geeks, artists, and data science nerds helping to define the future of CX through the applied practical use of generative AI, machine learning, and automation in unique ways.
Led by a team of experienced contact center experts, Laivly grew out of the specific needs and challenges of customer care and self-service.
Now, the Laivly platform is helping some of the world’s biggest brands improve issues of cost, consistency, and productivity in their contact centers while keeping humans at the heart of customer service.