Brand and Communications Specialist
We will be reviewing application after January 5, 2026 About TinyEYE TinyEYE Therapy Services connects passionate therapy professionals with schools to help children thrive. As pioneers of the first online therapy platform, we've delivered over a million sessions and continue to innovate to meet the evolving needs of students, educators, and families. At TinyEYE, we believe every child deserves access to quality support, and every employee deserves to feel seen, heard, and valued. We're committed to building an inclusive culture where diverse backgrounds, experiences, and perspectives are celebrated. Position Overview

The Brand and Communications Specialist is a strategic storyteller, brand builder, and community engager who ensures that every touchpoint—internal and external—reflects the heart of TinyEYE.

This role blends brand strategy, community development, content creation, practitioner engagement, and thought leadership to drive growth across two core audiences:

School districts and education leaders (customers) Therapists and clinicians (practitioners)

You will own brand positioning, messaging consistency, community-building initiatives, and relationship-driven marketing that fuels pipeline growth, engagement, and trust.

What We Offer

• Fully remote, flexible work, with a people-first philosophy

• Employer paid health and dental benefits with HSA

• Competitive compensation package

What You’ll Do

• Enhance & promote TinyEYE’s value proposition by creating a brand strategy to support company growth, recruitment pipelines, and market expansion. Increase brand awareness growth (website traffic, followers, brand mentions).

• Strengthen TinyEYE’s identity as an industry leader in school-based teletherapy, hybrid and in person service provider.

• Produce compelling content across formats: blogs, newsletters, case studies, TinyTips, videos, events, podcasts, and social media channels.

• Develop thought leadership materials for executives and subject-matter experts.

• Identify storytelling opportunities from real practitioner and school success stories.

• Maintain consistent messaging across all channels, teams, and deliverables.

• Build editorial calendars and manage consistent content publishing.

• Grow and manage practitioner communities (Facebook Groups, LinkedIn Groups, newsletters, forums).

• Lead and moderate focus groups: SPED Community, practitioner, advisory boards.

• Manage internal communication channels (e.g., Manages WaterCooler) to ensure message consistency and feedback is captured.

• Partner with Recruitment and Operations to promote inclusive hiring and belonging across TinyEYE’s practitioner pipeline. Increasing candidates from underrepresented groups.

• Build campaigns targeting underrepresented groups aligned with TinyEYE’s inclusion and accessibility goals.

• Elevate diverse practitioner stories through the Practitioner Ambassador Program.

• Utilize various SEO strategies to enhance online presence through targeted efforts.

• Track, measure and optimize ROI for all marketing initiatives. Understanding how to analyze and track, customer and practitioner acquisition costs.

• Plan, coordinate, and execute industry conferences, virtual events, and practitioner learning sessions.

• Develop event assets, speaking notes, signage, giveaways, and promotional content.

• Support presenters, subject matter experts, and executive visibility initiatives.

What you bring

• 5-10+ years in brand marketing, community management, content creation, or related roles, with related post secondary education

• Experience in healthcare, education, recruitment, or social impact organizations is an asset.

• Demonstrated ability to build online communities and run multi-channel content strategies.

• Strong storytelling, writing, and editing abilities, with experience translating ideas into clear, inspiring narratives.

• Social media strategy and analytics experience.

• Strong understanding of DEI principles and inclusive communication.

• Event coordination experience (virtual and/or in-person).

• Experience with AI Automation and Agents a strong asset.

• Community-minded, empathetic, and relationship-driven, with an entrepreneurship mindset. Curious, creative, organized and strategic, while being able to work independently in a fast-paced, remote environment

Thank you for your interest in becoming a part of our growing team! TinyEYE is an equal-opportunity employer. Applications are reviewed as submit and will continue to be accepted until this position is filled, at which time the job posting will be removed. Please respect our hiring process by not contacting any TinyEYE employee regarding this position. We thank everyone for their interest, but only those selected for an interview will be contacted.