Overview:

We are seeking a motivated Cloud-focused Business Development Representative (BDR) to support greenfield customer acquisition through outbound prospecting and joint go-to-market activities with AWS. This role blends hands-on outbound sales execution with campaign participation and pipeline ownership, working closely with internal sales, marketing, AWS stakeholders, and third-party agencies to generate and progress qualified opportunities.

The ideal candidate will be responsible for co-selling Cloud Adoption, Data & AI solutions with AWS, and should have a solid understanding of cloud technologies, data management, and AI solutions to effectively engage prospects and position our offerings.

Success in This Role Looks Like

• Consistent creation and progression of greenfield pipeline
• Effective engagement of prospects through multi-channel outreach
• Accurate, timely pipeline reporting in both internal and AWS systems
• Strong collaboration with sales, marketing, AWS, and agency partners

Location: GTA
Status: Full Time, Permanent

Responsibilities:

Outbound Prospecting & Lead Generation

• Execute outbound prospecting across phone, email, LinkedIn, and other channels to engage target greenfield accounts
• Work with third-party demand generation agencies to support lead generation and follow-up activities
• Qualify inbound and outbound leads by understanding customer needs, challenges, and buying intent
• Clearly articulate the value of Cloud Adoption, Data & AI solutions to prospective customers
• Book discovery meetings and hand off qualified opportunities to account executives

Campaign Execution & Collaboration

• Participate in and support co-sell and go-to-market campaigns with AWS, aligned to target industries and solutions
• Collaborate with internal marketing, sales, and AWS stakeholders to execute outreach motions and follow-ups
• Provide feedback on campaign performance and prospect engagement to help optimize future efforts

Pipeline Ownership & Reporting

• Maintain accurate and up-to-date pipeline information for all greenfield opportunities, regardless of lead source
• Track leads, activities, and opportunity progression in Adastra’s CRM and AWS Partner Central / AWS CRM
• Ensure strong pipeline hygiene, timely follow-ups, and accurate forecasting
• Provide regular pipeline and activity reporting to internal teams and AWS stakeholders

Account & Market Research

• Research target accounts, industries, and buying signals to personalize outreach
• Stay current on cloud, data, and AI trends, AWS offerings, and competitive landscape to improve prospect conversations

Qualifications, Skills & Experience:

• Experience in a BDR, SDR, or inside sales role
• Proven ability to conduct multi-channel outbound prospecting, including phone-based outreach
• Good understanding of cloud technologies, data management, and AI solutions
• Comfort working with CRM systems and maintaining detailed pipeline data
• Experience supporting or working alongside partners, agencies, or channel teams is a plus
• Strong communication, organization, and time-management skills
• Self-starter who can work independently while collaborating across teams
• Bachelor’s degree in Business, Marketing, or related field (preferred)

Nice to Have

• Good understanding of tools like zoominfo and hubspot

About Adastra

Adastra has over 25 years of experience delivering Data and AI solutions that help organizations unlock the full value of their information. We specialize in designing and building fit-for-purpose solutions tailored to our customers’ unique needs, combining technical expertise with deep industry knowledge. Our mission is to enable smarter decision-making and measurable business impact through innovative Cloud Adoption, Data & AI initiatives.

What We Offer

• Opportunity for advancement and career progression
• Competitive compensation package
• Comprehensive benefits plan
• Successful referral program
• The opportunity to work with one of Canada’s 50 Best Managed Companies
• Satisfaction of working for a reputable company
• A flexible, dynamic, and diverse workplace

Equal Opportunity Employer

In our commitment to promote fair and equitable treatment of all employees and applicants, Adastra Corporation provides equal employment opportunities for all individuals regardless of age, sex, disability, race, ethnic origin, citizenship, creed, sexual orientation, marital status, or any other ground as described in the Ontario Human Rights Code. In addition, accommodation will be provided during the hiring process. Adastra Corporation’s implementation and support of employment initiatives, encourage diversified labour force participation and equal access to opportunities based on merit and performance.

There has been an increased instance of fraudulent job offers coming from people posing as Adastra HR employees. Please note that Adastra will never request fees as part of our recruiting process and any emails sent to you that are not from ‘@adastragrp.com’ or ‘@talent.icims.com’ are fraudulent. All employment offers are sent via DocuSign and if you receive an employment offer from a suspicious email and not via DocuSign*, it is fraudulent.*

Contact careers@adastragrp.com to inquire about jobs at Adastra, to report a suspicious request for money or personal information from external websites or suspicious employment offers.