About the role
VetStrategy is the leading veterinary network in Canada, with veterinary practices, 24-hour emergency care, and specialty hospitals coast-to-coast. We have developed and refined a model for supporting our practices across the country. Being part of VetStrategy is about being part of something bigger—an ever-growing community where we connect person-to-person and skill-to-need, united by a common purpose of healthy animals, happy owners.
Job Summary We are seeking a data-driven, customer-obsessed Manager, Social Media to develop and execute organic social and community management strategies and tactics. This role will play a pivotal part in developing and honing our practices social presence, engagement and elevate our Brand.
Key Responsibilities
- Practice Support: Provide ongoing social media support to veterinary practices across our network including, but not limited to: designing & delivering social assets, 1:1 support through Practice Manager/Operations Director meetings, campaign support for key initiatives, ad-hoc/crisis support as needed, etc.
- Social Media Strategy & Execution: Manage and curate our Social Media content calendar, aligning seasonal themes and content across the year, encouraging quality & quantity of activity.
- Newsletter & Content Ideation: Create and distribute monthly newsletter to Practices, additionally provide content examples and thought starters for practices to socialize amongst their base. Similarly create/oversee content & strategy for corporate entity.
- Social Media Monitoring & Health: Continually monitor our owned social landscape, including the tracking and reporting of KPI’s, predominantly focusing on Compliance, Content, Brand consistency & more.
- Cross-functional Support: Support various departments & teams, with particular emphasis on Corporate Communications, CSR and Veterinary Practices (1:1 meetings with Practice Managers/Operations Directors as required); providing strategic guidance, content review and scheduling.
Skills & Qualifications
- 3-5 years of experience managing social media for a high-growth brand or agency
- Proven track record of growing and engaging social audiences across platforms
- Strong eye for design, copy, and digital storytelling
- Hands-on experience with tools like Canva, Figma, CapCut, Sprout, or Hootsuite
- Comfortable owning performance KPIs and adjusting strategy accordingly
- Nice to have: Experience with paid social, influencer marketing, or UGC strategy.
- “Proud pet parent-energy" is appreciated and encouraged.
Additional Experience
- Leadership Experience: Minimum of 3 years of experience in Marketing.
- Organizational Skills: Strong organizational and time-management skills, with the ability to manage multiple priorities and meet deadlines.
- Communication Skills: Excellent written and verbal communication skills, with the ability to interact effectively with clients, staff, and external partners.
- Critical Thinking: Proven ability to analyze complex situations, identify key issues, and develop effective solutions. Demonstrates strong problem-solving skills and the capacity to make well-informed decisions under pressure.
- Education: Bachelor's degree/college diploma in Marketing/Communications/Business Administration or a related field preferred.
About VetStrategy
Being part of VetStrategy is about being part of something bigger – an ever-growing community, where we connect person-to-person and skill-to-need, united by a common purpose of healthy animals, happy owners. From our humble beginning in 2006 to the present day, we continue to make a difference in the lives of people who have dedicated themselves to this industry.
When VetStrategy co-founders Orin Litman and his wife, Dr. Michelle Cutler, decided to acquire McLean Animal Hospital in 2006, they focused on three promises – our Customer Promise of world-class veterinary care, delivered locally; our People Promise, to be a great place to work; and our Sustainability Promise to be a force for good for patients, people and our plant.
Keeping our three promises led VetStrategy to become the leading veterinary network in Canada, with veterinary practices, 24-hour emergency care, and specialty hospitals coast-to-coast. We have developed and refined a model for supporting our practices across the country.
What we do:
We care for those dedicated to caring for animals by creating a workplace where we focus on innovation, engagement, and teamwork.
We know the blood, sweat and tears that have gone into building each practice, and we don’t want to touch that – we truly embrace the uniqueness of each clinic. Our heritage first approach means we won’t change a clinic’s name, culture or heritage.
We understand the challenges our veterinary teams face and are committed to doing what’s right – for them, their clients, and their patients.
We care about the future of veterinary medicine. Everything we do comes back to ensuring that veterinarians have the time, support, and infrastructure to focus on responsible medicine and quality care.
We believe in empowering our support office and clinic staff and providing them opportunities to develop their skills and grow in their careers.
About the role
VetStrategy is the leading veterinary network in Canada, with veterinary practices, 24-hour emergency care, and specialty hospitals coast-to-coast. We have developed and refined a model for supporting our practices across the country. Being part of VetStrategy is about being part of something bigger—an ever-growing community where we connect person-to-person and skill-to-need, united by a common purpose of healthy animals, happy owners.
Job Summary We are seeking a data-driven, customer-obsessed Manager, Social Media to develop and execute organic social and community management strategies and tactics. This role will play a pivotal part in developing and honing our practices social presence, engagement and elevate our Brand.
Key Responsibilities
- Practice Support: Provide ongoing social media support to veterinary practices across our network including, but not limited to: designing & delivering social assets, 1:1 support through Practice Manager/Operations Director meetings, campaign support for key initiatives, ad-hoc/crisis support as needed, etc.
- Social Media Strategy & Execution: Manage and curate our Social Media content calendar, aligning seasonal themes and content across the year, encouraging quality & quantity of activity.
- Newsletter & Content Ideation: Create and distribute monthly newsletter to Practices, additionally provide content examples and thought starters for practices to socialize amongst their base. Similarly create/oversee content & strategy for corporate entity.
- Social Media Monitoring & Health: Continually monitor our owned social landscape, including the tracking and reporting of KPI’s, predominantly focusing on Compliance, Content, Brand consistency & more.
- Cross-functional Support: Support various departments & teams, with particular emphasis on Corporate Communications, CSR and Veterinary Practices (1:1 meetings with Practice Managers/Operations Directors as required); providing strategic guidance, content review and scheduling.
Skills & Qualifications
- 3-5 years of experience managing social media for a high-growth brand or agency
- Proven track record of growing and engaging social audiences across platforms
- Strong eye for design, copy, and digital storytelling
- Hands-on experience with tools like Canva, Figma, CapCut, Sprout, or Hootsuite
- Comfortable owning performance KPIs and adjusting strategy accordingly
- Nice to have: Experience with paid social, influencer marketing, or UGC strategy.
- “Proud pet parent-energy" is appreciated and encouraged.
Additional Experience
- Leadership Experience: Minimum of 3 years of experience in Marketing.
- Organizational Skills: Strong organizational and time-management skills, with the ability to manage multiple priorities and meet deadlines.
- Communication Skills: Excellent written and verbal communication skills, with the ability to interact effectively with clients, staff, and external partners.
- Critical Thinking: Proven ability to analyze complex situations, identify key issues, and develop effective solutions. Demonstrates strong problem-solving skills and the capacity to make well-informed decisions under pressure.
- Education: Bachelor's degree/college diploma in Marketing/Communications/Business Administration or a related field preferred.
About VetStrategy
Being part of VetStrategy is about being part of something bigger – an ever-growing community, where we connect person-to-person and skill-to-need, united by a common purpose of healthy animals, happy owners. From our humble beginning in 2006 to the present day, we continue to make a difference in the lives of people who have dedicated themselves to this industry.
When VetStrategy co-founders Orin Litman and his wife, Dr. Michelle Cutler, decided to acquire McLean Animal Hospital in 2006, they focused on three promises – our Customer Promise of world-class veterinary care, delivered locally; our People Promise, to be a great place to work; and our Sustainability Promise to be a force for good for patients, people and our plant.
Keeping our three promises led VetStrategy to become the leading veterinary network in Canada, with veterinary practices, 24-hour emergency care, and specialty hospitals coast-to-coast. We have developed and refined a model for supporting our practices across the country.
What we do:
We care for those dedicated to caring for animals by creating a workplace where we focus on innovation, engagement, and teamwork.
We know the blood, sweat and tears that have gone into building each practice, and we don’t want to touch that – we truly embrace the uniqueness of each clinic. Our heritage first approach means we won’t change a clinic’s name, culture or heritage.
We understand the challenges our veterinary teams face and are committed to doing what’s right – for them, their clients, and their patients.
We care about the future of veterinary medicine. Everything we do comes back to ensuring that veterinarians have the time, support, and infrastructure to focus on responsible medicine and quality care.
We believe in empowering our support office and clinic staff and providing them opportunities to develop their skills and grow in their careers.