Top Benefits
About the role
We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit CIBC.com
What You'll Be Doing Reporting to the SVP Marketing, Personal and Business Banking, you will be accountable for the planning, development and delivery of strategic integrated marketing plans for Simplii Financial to enable the achievement of Simplii business strategy, priorities, and results. This includes oversight of all Simplii brand and marketing strategy, planning and execution across content, paid/owned/earned media, owned digital properties, marketing operations, and partnerships/innovation.
As an important member of the Marketing Leadership Team and Simplii Leadership Team, the role will contribute to the development of the overall marketing strategy, the annual Marketing plan, and will play a lead role in fostering a high performance and engaged team while building a purpose-led work culture that is a natural extension of the broader culture of our bank.
At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview. How You'll Succeed
- Brand Positioning and Equity Development: Create new and distinct brand value proposition, visual identity, and marketing messaging developed from a deep understanding of our new target consumer to drive brand salience, meaningfulness, and differentiation. Partner across teams to develop coordinated strategy across Simplii and CIBC retail brands.
- Marketing Strategy Planning and Implementation: Build 3-year, growth oriented, integrated multichannel marketing strategies. Build and execute associated annual marketing plans to support Simplii equity development, growth & financial commitments, and deepen client engagement. Drive investment against strategic priorities.
- Creative and Content: Develop insight-driven, high-impact creative campaigns that drive client acquisition and retention. Stand-up “newsroom” to create always-on, impactful, evergreen content to drive current and prospective client engagement across all owned and earned channels.
- Media: Partner with media COE to lead integrated media strategy, planning and execution across paid, owned, and earned channels, driving continuous improvement in media efficiency and effectiveness.
- Website and Search Engine Optimization: Partner with Simplii growth team and technical/digital partners to develop best-in-class mobile and web experiences to support member acquisition campaigns.
- Partnerships and Innovation: Be a digital change agent for the organization by scanning for, identifying, and building around the corner, market-leading, digital marketing capabilities and solutions.
- Digital Delivery: Lead strategy and execution of digital marketing campaigns across owned channels with a focus on agility, speed, and quality, ensuring a consistent brand experience and fit for platform content across all paid and owned channels.
- Marketing Data and Analytics: Partner with PBB data and analytics team to drive focus and develop approach to deliver dynamic data, analytics & technology solutions to meet current and emerging consumer & marketplace trends.
- Team, Talent, and Culture: Create a digital-first marketing team & culture that is consumer obsessed; data focused, continuously shortening cycle time from data to insights to actions; and, forward looking, with a bias for action to early adopt new capabilities and technologies.
Who You Are
- You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision making and provides guidance to the team.
- You're driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life. You effectively communicate at all levels, and have leadership skills acquired from managing large projects and leading a team.
- You're passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You build trust through respect and authenticity. You have the ability to work in cross-functional teams and collaborate closely with internal and external partners. You have vendor management experience.
- Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.
What CIBC Offers At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.
- We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
- Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
- We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
- Subject to plan and program terms and conditions
What You Need To Know
- CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com
- You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
- We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.
Job Location Toronto-81 Bay, 33rd Floor
Employment Type Regular
Weekly Hours 37.5
Skills Business Models, Business Objectives, Leadership, Operational Leadership, People Management, Planning Operations, Strategic Objectives, Strategy Development
Top Benefits
About the role
We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit CIBC.com
What You'll Be Doing Reporting to the SVP Marketing, Personal and Business Banking, you will be accountable for the planning, development and delivery of strategic integrated marketing plans for Simplii Financial to enable the achievement of Simplii business strategy, priorities, and results. This includes oversight of all Simplii brand and marketing strategy, planning and execution across content, paid/owned/earned media, owned digital properties, marketing operations, and partnerships/innovation.
As an important member of the Marketing Leadership Team and Simplii Leadership Team, the role will contribute to the development of the overall marketing strategy, the annual Marketing plan, and will play a lead role in fostering a high performance and engaged team while building a purpose-led work culture that is a natural extension of the broader culture of our bank.
At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview. How You'll Succeed
- Brand Positioning and Equity Development: Create new and distinct brand value proposition, visual identity, and marketing messaging developed from a deep understanding of our new target consumer to drive brand salience, meaningfulness, and differentiation. Partner across teams to develop coordinated strategy across Simplii and CIBC retail brands.
- Marketing Strategy Planning and Implementation: Build 3-year, growth oriented, integrated multichannel marketing strategies. Build and execute associated annual marketing plans to support Simplii equity development, growth & financial commitments, and deepen client engagement. Drive investment against strategic priorities.
- Creative and Content: Develop insight-driven, high-impact creative campaigns that drive client acquisition and retention. Stand-up “newsroom” to create always-on, impactful, evergreen content to drive current and prospective client engagement across all owned and earned channels.
- Media: Partner with media COE to lead integrated media strategy, planning and execution across paid, owned, and earned channels, driving continuous improvement in media efficiency and effectiveness.
- Website and Search Engine Optimization: Partner with Simplii growth team and technical/digital partners to develop best-in-class mobile and web experiences to support member acquisition campaigns.
- Partnerships and Innovation: Be a digital change agent for the organization by scanning for, identifying, and building around the corner, market-leading, digital marketing capabilities and solutions.
- Digital Delivery: Lead strategy and execution of digital marketing campaigns across owned channels with a focus on agility, speed, and quality, ensuring a consistent brand experience and fit for platform content across all paid and owned channels.
- Marketing Data and Analytics: Partner with PBB data and analytics team to drive focus and develop approach to deliver dynamic data, analytics & technology solutions to meet current and emerging consumer & marketplace trends.
- Team, Talent, and Culture: Create a digital-first marketing team & culture that is consumer obsessed; data focused, continuously shortening cycle time from data to insights to actions; and, forward looking, with a bias for action to early adopt new capabilities and technologies.
Who You Are
- You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision making and provides guidance to the team.
- You're driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life. You effectively communicate at all levels, and have leadership skills acquired from managing large projects and leading a team.
- You're passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You build trust through respect and authenticity. You have the ability to work in cross-functional teams and collaborate closely with internal and external partners. You have vendor management experience.
- Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.
What CIBC Offers At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.
- We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
- Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
- We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
- Subject to plan and program terms and conditions
What You Need To Know
- CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com
- You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
- We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.
Job Location Toronto-81 Bay, 33rd Floor
Employment Type Regular
Weekly Hours 37.5
Skills Business Models, Business Objectives, Leadership, Operational Leadership, People Management, Planning Operations, Strategic Objectives, Strategy Development