About Twelvio

Twelvio is a global performance marketing company helping sweepstakes and iGaming operators and providers scale across North America, Latin America, and Europe. We combine strategic partnerships, affiliate marketing, paid media, mobile acquisition, SEO and AI search, email marketing, and creative production to deliver measurable growth in highly competitive markets.

About the Role

This is a senior leadership role for a decisive, performance-focused executive who owns both operational and commercial outcomes across our internal brands and external client portfolio. We sell marketing services to clients worldwide, and we are looking for a leader who can drive this business: set direction, build the operational engine, win new business, and be accountable for the division’s growth, profitability, and results. The ideal candidate is strategic, hands-on, and relentless about accountability, speed, and results.

Key Responsibilities

Own and drive the division’s day-to-day operations and commercial outcomes—revenue, profitability, and client growth Lead and coordinate the full-service portfolio—Media Buying, Organic Growth (SEO, ASO & AI Search), Affiliate Marketing, Social Media Marketing, Brand & Creative Strategy, CRO & Revenue Optimization, Influencer Marketing, and Reputation Management—into a cohesive, high-performing operation Own new business and client growth—driving pipeline, pitching, and expanding the external client portfolio Manage relationships across the full ecosystem: clients, strategic partners, and contractors, ensuring alignment, quality, and delivery Scale service delivery across global markets—the US, LATAM, and Europe—accounting for regional nuance, regulation, and client needs Set clear targets, deadlines, and accountability across all teams, and challenge underperformance directly Drive AI and automation across campaign management, reporting, content production, and operational workflows to build a durable competitive edge Own marketing and commercial performance, turning data into decisive action and reallocating resources toward the strongest-performing services, channels, and clients Deliver against core iGaming KPIs—ROAS, CPA, CAC, FTD, player LTV, conversion, and retention Raise the standard of strategy, creative output, campaign execution, and client delivery Build and lead a high-performance culture where ownership, urgency, innovation, and results are non-negotiable Lead senior client and partner relationships and present clear, confident recommendations at the executive level

Qualifications

Proven experience running and scaling a performance or digital marketing agency, with full P&L accountability Demonstrated ownership of commercial outcomes—revenue, profitability, and client growth Track record of winning new business and expanding client portfolios 12+ years in operations, growth, or marketing leadership, including senior executive roles Experience managing global client delivery across multiple regions (US, LATAM, Europe preferred) Proven experience leading multidisciplinary teams and managing contractors and external partners Broad expertise across the division’s service lines—media buying, organic growth, affiliate, social, creative and brand, CRO, influencer, and reputation management Experience implementing AI, automation, and data-driven processes at scale Strong leadership, analytical, presentation, and decision-making skills iGaming, online casino, sportsbook, social gaming, or digital entertainment experience

Benefits

Competitive executive compensation with a performance-based bonus tied to division growth and profitability Comprehensive health, dental, and vision benefits Group retirement plan with RRSP matching Dedicated professional development and executive growth support A fast-paced, entrepreneurial culture and a modern on-site office in Concord, Ontario