About the role
Sr. Marketing Research services will support requirements in the Customer Experience Centre of Excellence (CX COE), the resource will provide expert consulting services to support our client marketing research and customer insights program. This includes oversight and delivery support for flagship studies such as the Trade Confidence Index, Exporter Pulse Survey, brand tracking survey, and firmographic research.
Working closely with a team of researchers in the Insights Pod, the Resource will help operationalize and improve research workflows, ensure timely delivery of insights, and develop compelling ways to socialize research findings with internal stakeholders. The Resource requires a strong foundation in both quantitative and qualitative research methods, along with demonstrated experience in survey operations and insights storytelling.
Primary Responsibilities:
- Support survey design, programming (Qualtrics), fielding, and reporting across multiple research streams.
- Analyze quantitative and qualitative data to generate actionable insights that align with EDC’s business priorities.
- Deliver clear, engaging insight communications and presentations to internal teams, including executive audiences.
- Analyzing primary and secondary marketing research to inform business strategies
- Support quality assurance workflows and peer review to ensure high quality outputs.
- Work closely with other researchers in the CX Insights Pod to identify trends and surface opportunities.
- Support EDC continuous improvement efforts of research workflows, tools, templates, and documentation
Specific Project Requirements :
The ideal Resource will bring significant marketing research experience (client or supplier side), with a strategic mindset and strong ability to synthesize research into meaningful narratives that inform decision-making at multiple levels of the organization.
Requirements:
Top Skills Required:
- Strong background in marketing research, with minimum 5 years’ experience in insights-driven roles (client or supplier side)
- Proficient in quantitative analysis (SPSS, Excel)
- Deep knowledge of survey design best practices
Other Skills Required:
-
Ability to develop and implement customer and market-facing research programs
-
Proven experience with insight storytelling, data visualization, and presenting to diverse audiences
Assets:
- Understanding of firmographics, trade/economic research, or international markets is an asset
- Advanced knowledge of Qualtrics Experience Measurement Platform is an asset
- Familiarity with Agile methodologies is an asset
- Bilingualism (English/French) is an asset
About the role
Sr. Marketing Research services will support requirements in the Customer Experience Centre of Excellence (CX COE), the resource will provide expert consulting services to support our client marketing research and customer insights program. This includes oversight and delivery support for flagship studies such as the Trade Confidence Index, Exporter Pulse Survey, brand tracking survey, and firmographic research.
Working closely with a team of researchers in the Insights Pod, the Resource will help operationalize and improve research workflows, ensure timely delivery of insights, and develop compelling ways to socialize research findings with internal stakeholders. The Resource requires a strong foundation in both quantitative and qualitative research methods, along with demonstrated experience in survey operations and insights storytelling.
Primary Responsibilities:
- Support survey design, programming (Qualtrics), fielding, and reporting across multiple research streams.
- Analyze quantitative and qualitative data to generate actionable insights that align with EDC’s business priorities.
- Deliver clear, engaging insight communications and presentations to internal teams, including executive audiences.
- Analyzing primary and secondary marketing research to inform business strategies
- Support quality assurance workflows and peer review to ensure high quality outputs.
- Work closely with other researchers in the CX Insights Pod to identify trends and surface opportunities.
- Support EDC continuous improvement efforts of research workflows, tools, templates, and documentation
Specific Project Requirements :
The ideal Resource will bring significant marketing research experience (client or supplier side), with a strategic mindset and strong ability to synthesize research into meaningful narratives that inform decision-making at multiple levels of the organization.
Requirements:
Top Skills Required:
- Strong background in marketing research, with minimum 5 years’ experience in insights-driven roles (client or supplier side)
- Proficient in quantitative analysis (SPSS, Excel)
- Deep knowledge of survey design best practices
Other Skills Required:
-
Ability to develop and implement customer and market-facing research programs
-
Proven experience with insight storytelling, data visualization, and presenting to diverse audiences
Assets:
- Understanding of firmographics, trade/economic research, or international markets is an asset
- Advanced knowledge of Qualtrics Experience Measurement Platform is an asset
- Familiarity with Agile methodologies is an asset
- Bilingualism (English/French) is an asset