Director, Key Segments Strategy, Home Equity Finance (12-month Contract)
About the role
Job Description
Please note: this is a 12-month contract opportunity to cover a parental leave
What is the opportunity?
This is an opportunity to join the Home Equity Financing Acquisition team as Director, Key Segments Strategy.
RBC Home Equity Financing (HEF) is the leading lender of residential mortgages in Canada and RBC’s single largest business with well over $400 Billion in assets. To continue to grow and maintain our leadership position will require a strong commitment to acquisition, innovation, client retention, an effective use of multiple distribution channels, and finally a significant focus on portfolio optimization and cost reduction.
The Director, Key Segments Strategy is an integral role on the HEF Acquisition team and is responsible to drive growth in key client segments. This role will lead the development of comprehensive strategies, work with partners across RBC and execute tactics to grow RBC’s mortgage share by ensuring we are earning and attracting more than our fair share of our client’s mortgage business in Canada.
What will you do?
Strategy Development
- Complete end to end client segment personas using data and insights to drive approach, hypothesis and strategies.
- Develop forward-looking strategies and plans that leverage a deep understanding of data, and internal/external factors to ensure mortgage growth in key client segments.
- Develop a roadmap of tactics across key segments for both immediate and longer term execution.
- Assess competitiveness of RBC offerings within segments and market position. Develop and implement strategies to expand where required
Execution
- Execution excellence of strategies and tactics to achieve goals and performance success measures.
- Champion a deeply customer-focused approach that actively seeks and integrates feedback to adjust as needed.
- Carry out strategies and plans to execution to ensure key initiatives are delivered and adjusted to meet changing market and business conditions and consider risk/ reward trade-offs.
- Ongoing monitoring and analysis of key segment performance.
Collaboration
- Collaborate closely with cross-functional teammates (product, policy, CXDI, GRM, other LOBs, segment owners, HEF GTM team, marketing, retail enablement, etc. ) to bring high-impact changes to life from concept to launch.
- Works with product and policy team to assess risks and recommends policy changes.
- Lead sessions and updates with various stakeholders and executives, as appropriate.
Team Leadership
- Define team goals and manage direct report(s) to lead high impact work and achieve goals.
- Foster a collaborative a collaborative and high-performance team environment
- As a senior leader in the HEF Acquisition team, support direct report(s) and other HEF team members in their development and ongoing coaching
What do you need to succeed?
Must-have:
- Proven analytical and conceptual problem-solving capabilities. Ability to frame problems, define and prioritize path forward and implement recommendations. Very experienced in analyzing key performance data and using these insights to inform decisions and strategy.
- Exceptional ability to weave executive-level compelling narratives about the vision, and strategy.
- Ability to articulate complex ideas clearly and with passion to diverse audiences, influence stakeholders, and build strong relationships across the multiple stakeholders.
- Exceptional business acumen and prioritization to focus on most impactful opportunities
- Proven ability to deal with ambiguity, complexity and charting a new path forward
- Exceptional communication and stakeholder management.
- Proven strategy development within a Line of Business
- Proven people management, coaching and leadership experience
- Have a bias for action, demonstrated through their ability to complete urgent deliverables under a tight timeline
Nice to have:
- Prior experience in strategy development, mortgage or credit related businesses
- MBA
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
Job Skills
Business Case Design, Critical Thinking, Knowledge Organization, Product Development Lifecycle, Product Development Methodology, Product Manufacturing, Product Services, Product Testing, Results-Oriented, Waterfall Model
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Contract (Fixed Term)
Pay Type:
Salaried
Posted Date:
2026-03-17
Application Deadline:
2026-04-01
Note**:**Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Our Employment Opportunities
At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
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Director, Key Segments Strategy, Home Equity Finance (12-month Contract)
About the role
Job Description
Please note: this is a 12-month contract opportunity to cover a parental leave
What is the opportunity?
This is an opportunity to join the Home Equity Financing Acquisition team as Director, Key Segments Strategy.
RBC Home Equity Financing (HEF) is the leading lender of residential mortgages in Canada and RBC’s single largest business with well over $400 Billion in assets. To continue to grow and maintain our leadership position will require a strong commitment to acquisition, innovation, client retention, an effective use of multiple distribution channels, and finally a significant focus on portfolio optimization and cost reduction.
The Director, Key Segments Strategy is an integral role on the HEF Acquisition team and is responsible to drive growth in key client segments. This role will lead the development of comprehensive strategies, work with partners across RBC and execute tactics to grow RBC’s mortgage share by ensuring we are earning and attracting more than our fair share of our client’s mortgage business in Canada.
What will you do?
Strategy Development
- Complete end to end client segment personas using data and insights to drive approach, hypothesis and strategies.
- Develop forward-looking strategies and plans that leverage a deep understanding of data, and internal/external factors to ensure mortgage growth in key client segments.
- Develop a roadmap of tactics across key segments for both immediate and longer term execution.
- Assess competitiveness of RBC offerings within segments and market position. Develop and implement strategies to expand where required
Execution
- Execution excellence of strategies and tactics to achieve goals and performance success measures.
- Champion a deeply customer-focused approach that actively seeks and integrates feedback to adjust as needed.
- Carry out strategies and plans to execution to ensure key initiatives are delivered and adjusted to meet changing market and business conditions and consider risk/ reward trade-offs.
- Ongoing monitoring and analysis of key segment performance.
Collaboration
- Collaborate closely with cross-functional teammates (product, policy, CXDI, GRM, other LOBs, segment owners, HEF GTM team, marketing, retail enablement, etc. ) to bring high-impact changes to life from concept to launch.
- Works with product and policy team to assess risks and recommends policy changes.
- Lead sessions and updates with various stakeholders and executives, as appropriate.
Team Leadership
- Define team goals and manage direct report(s) to lead high impact work and achieve goals.
- Foster a collaborative a collaborative and high-performance team environment
- As a senior leader in the HEF Acquisition team, support direct report(s) and other HEF team members in their development and ongoing coaching
What do you need to succeed?
Must-have:
- Proven analytical and conceptual problem-solving capabilities. Ability to frame problems, define and prioritize path forward and implement recommendations. Very experienced in analyzing key performance data and using these insights to inform decisions and strategy.
- Exceptional ability to weave executive-level compelling narratives about the vision, and strategy.
- Ability to articulate complex ideas clearly and with passion to diverse audiences, influence stakeholders, and build strong relationships across the multiple stakeholders.
- Exceptional business acumen and prioritization to focus on most impactful opportunities
- Proven ability to deal with ambiguity, complexity and charting a new path forward
- Exceptional communication and stakeholder management.
- Proven strategy development within a Line of Business
- Proven people management, coaching and leadership experience
- Have a bias for action, demonstrated through their ability to complete urgent deliverables under a tight timeline
Nice to have:
- Prior experience in strategy development, mortgage or credit related businesses
- MBA
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
Job Skills
Business Case Design, Critical Thinking, Knowledge Organization, Product Development Lifecycle, Product Development Methodology, Product Manufacturing, Product Services, Product Testing, Results-Oriented, Waterfall Model
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Contract (Fixed Term)
Pay Type:
Salaried
Posted Date:
2026-03-17
Application Deadline:
2026-04-01
Note**:**Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Our Employment Opportunities
At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.