WHO WE ARE

The future is bright for tennis in Canada, and you will be right in the middle of it all at Tennis Canada! A national sport organization with a mission to lead the growth of tennis in Canada and a vision to be a world-leading tennis nation, Tennis Canada seeks to grow participation across the country and develop champions on the international stage. Tennis Canada also owns and operates the world-class National Bank Open presented by Rogers tournaments in Toronto and Montreal, two of the best-run sporting events on the planet which annually bring the globe’s best tennis players to Canada and continue to break attendance records year on year. In recent times, Canadian tennis has enjoyed many historic achievements, including winning the National Bank Open in 2025 and the Billie Jean King Cup in 2023. Join us as we look to build on this exciting momentum and continue to produce incredible results. We are a team of innovators, who are passionate about our work and pursue excellence together everyday.

WHAT WE ARE LOOKING FOR

Field Marketing Manager

The Field Marketing Manager leads the execution of fan-focused marketing initiatives for the National Bank Open, enhancing the overall fan experience and supporting business objectives. This role collaborates cross-functionally to deliver on-site activations, manage partner integrations, and ensure brand consistency while contributing to revenue growth.

Fan Experience & Event Programming

• Develop and implement 360-degree fan experience strategies before and during the tournament, tailored to diverse audience segments.
• Lead the planning and execution of on-site promotions and non-tennis activations that reflect the NBO brand vision and enhance audience engagement.
• Oversee the programming of major fan events, including Free Family Weekend and TennisFest Weekend, ensuring they meet experience and business objectives.
• Collaborate on live match production content (e.g., live scoring, video boards, messaging matrix) to ensure a cohesive and dynamic on-site experience.
• Continuously improve fan experience strategies by leveraging best practices, trend research, and post-event insights.

Cross-Functional Collaboration

• Act as a central liaison between departments such as Tournament Operations, Corporate Partnerships, Food & Beverage, IT, Digital, and Customer Service.
• Ensure seamless coordination and integration of all initiatives across departments for effective on-site execution.

Sponsorship Integration & Revenue Generation

• Execute partner activations on-site in collaboration with the Corporate Partnerships team, aligning with sponsor goals and performance indicators.
• Develop and optimize revenue-generating initiatives and branded experiences that maximize impact and value for partners.
• Advise on partner integrations to ensure activations are engaging, measurable, and brand-consistent.

Creative Development & Brand Consistency

• Oversee the production of creative assets for all key messages and signage in the Toronto market, ensuring alignment with NBO brand guidelines.
• Maintain and elevate brand consistency across all tournament-related collateral and on-site experiences.

Leadership & Team Management

• Manage and mentor the Field Marketing Coordinator and marketing assistants, offering guidance and growth opportunities.
• Recruit, train, and direct a team of volunteers and committee leads, ensuring efficient execution of all marketing and programming initiatives.

Administrative & Strategic Planning

• Manage the Toronto NBO marketing budget, ensuring efficient use of resources and adherence to financial goals.
• Contribute to strategic marketing planning and post-event reporting to evaluate performance and guide future initiatives.
• Participate in the strategic planning committee to help shape long-term event and marketing strategies.

Support for Davis Cup & Billie Jean King Cup Events

• Manage all marketing deliverables for Team Canada events, including creative, signage, and promotional materials for both domestic and international activations.
• Lead the planning and execution of booster programs and fan engagement campaigns related to these events.
• Negotiate and oversee marketing service contracts up to $50,000, ensuring delivery aligns with expectations.
• Spearhead festivities and marketing for trophy celebration tours, including activations, merchandise, and logistics.

Retail & Merchandise Program

• Develop, manage, and execute the entire merchandise program, including Tennis Canada’s e-commerce store, promotional creative, and inventory management.
• Support day-to-day e-commerce operations, ensuring efficient fulfillment and a high-quality customer experience.
• Set revenue targets and oversee merchandise strategy, including product development and promotional planning.
• Oversee retail execution across events, including vendor partnerships and activations.

WHO YOU ARE

• Bachelor’s degree in business or marketing. (preferred)
• 5 years of experience in marketing or event management.
• Proven experience in event marketing, fan engagement, and on-site activations, ideally in the sports or entertainment industry.
• Strong project management skills, with the ability to manage multiple initiatives and deliver high-quality results under tight deadlines.
• Excellent collaboration and relationship-building skills, with experience working cross-functionally.
• Creative mindset with a passion for enhancing fan experiences and delivering innovative solutions.
• Experience managing budgets, teams, and external vendors.

WHAT’S IN IT FOR YOU?

• Join the team that’s making Canadian tennis history.
• Be behind the scenes of the National Bank Open.
• Benefit from a generous organization that truly cares about its employees.

TENNIS CANADA IS AN EQUAL OPPORTUNITY EMPLOYER AND IS COMMITTED TO DIVERSITY AND INCLUSION. WE ARE COMMITTED TO FOSTERING AN INCLUSIVE, EQUITABLE, AND ACCESSIBLE WORKPLACE WHERE EVERY TEAM MEMBER FEELS VALUED, RESPECTED, AND SUPPORTED.