Duties & Responsibilities

• Support the development and execution of the wholesale marketing strategy for Bartle & Gibson.
• Plan, track, and manage co-op/marketing budgets with wholesale vendor partners.
• Coordinate the creation and distribution of marketing collateral to support supplier programs and branch initiatives.
• Execute B2B marketing campaigns across traditional and digital channels to drive awareness and sales.
• Assist with managing wholesale-focused social media channels, including content creation, scheduling, and asset coordination.
• Build and maintain strong relationships with suppliers, customers, and internal stakeholders.
• Protect and grow the Bartle & Gibson brand within the wholesale plumbing, HVAC, and electrical markets.
• Assist in planning and executing branch, regional, and supplier-driven events (40+ annually).
• Create and deploy targeted email campaigns to support customer acquisition, retention, and promotional initiatives.
• Maintain and update website content on a custom CMS, ensuring supplier promotions and branch updates are current.
• Track, analyze, and report on campaign and website performance using analytics tools.
• Ensure all marketing activities comply with licensing, advertising standards, and industry regulations.
• Provide copywriting support for campaigns, promotions, and internal communications.
• Build campaign landing pages as needed, ensuring effective layout and user experience with provided templates.
• Assist in optimizing content for wholesale customers.
• Travel to branches, events, and supplier meetings as required.
• Other duties as assigned.

Skills & Competencies

• Strong understanding of B2B marketing and wholesale business principles.
• Proficiency with marketing automation/CRM platforms (HubSpot experience preferred).
• Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously.
• Able to work independently while maintaining strong collaboration across teams.
• Flexible, adaptable, and effective in a fast-paced environment.
• Excellent interpersonal and communication skills, both written and verbal.
• Strong attention to detail, with advanced editing and proofreading skills.
• Creative problem-solving skills with a proactive approach to challenges.

Experience and Education

• Diploma or degree in marketing or business required

• Experience in Excel spreadsheet and database management required

• Experience in events management required

• Experience in marketing, digital media, or communications preferred

• Experience with Adobe Creative Cloud an asset

• Previous CRM and CMS experience will be considered an asset

• Copywriting and graphic design experience is an asset

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