Associate Manager, Engagement (6-Month Contract)
Top Benefits
About the role
What you’ll do
The Business Manager, Triangle Loyalty will report to the Associate Vice President – Triangle Lifecycle Marketing - Engagement. As the successful candidate, you will be accountable for developing and driving innovative customer engagement initiatives to support Canadian Tire’s Triangle Loyalty program. Within this role, you will work cross functionality across the organization to identify high-impact opportunities to improve Triangle Loyalty engagement and generate sales revenue. This role will be responsible for identifying valuable segments and designing innovative marketing programs to meet their needs. As the ideal candidate, you bring an eagerness to test new ideas and always put the customer at the heart of everything you do.
- Define, monitor, and report on customer engagement performance indictors, and seek creative opportunities to reach audiences
- Develop insight-driven strategies focused on increasing customer spend, trips and program engagement
- Present strategies through compelling storytelling to create buy-in amongst leadership
- Collaborate with internal and external stakeholders to identify, design, develop and launch business initiatives
- Scope and prioritize initiatives based on business and customer impact, focusing on advancing the organization’s strategic objectives
- Partner closely with analytics, operations, and marketing teams to build and test customer
facing programs - Conduct ongoing competitive research to ensure our customer offers and engagement tactics are industry leading
- Manage and optimize marketing budgets
What you bring
- 3 - 5 years of relevant experience, with a focus on marketing, customer engagement, or customer experience
- Experience managing customer loyalty programs in Retail, and eCommerce industry is an asset
- A passion for customer experience (CX) and a strong understanding of marketing strategy and how to build and execute muti-channel programs
- Ability to think critically and problem solve to successfully address business challenges
- Excellent interpersonal skills with a proven ability to build relationships and influence internal and external teams
- Ability to analyze customer insights and channel data to optimize program performance
- Experience working closely with business, analytics, marketing, legal/compliance stakeholders to deliver customer programs
- Experience with marketing automation and personalization tools is an asset
We’re always looking for great talent! In addition to competitive pay, we offer:
- Career growth opportunities and product discounts
Our typical hiring range is between $32.82 per hour and $54.34 per hour. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements. We're committed to attracting top talent. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.
This posting represents an existing vacancy within our organization.
About Us
At Canadian Tire Services Limited/Canadian Tire Bank, it is our mandate to continue to create innovative and rewarding financial solutions for our customers. Our growing suite of products and services showcase the dynamic contributions from our employees and our success is driven by a strong vision, loyal customers, and our ability to build teams that reflect the diverse customers and communities in which we live and work. Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. .
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
Not the right fit? Search for Associate Manager, Engagement jobs in Toronto, ON
About Canadian Tire Corporation, Ltd.
Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast.
We are a group of companies that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening categories. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. Our retail segment also includes Mark's, a leading source for casual and industrial wear, Pro Hockey Life, a hockey speciality store catering to elite athletes, and SportChek, Hockey Experts, Sports Experts, and Atmosphere, which offer the best active wear brands. Our 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the country by our Company, local Dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading technical outdoor brand based in Oslo, Norway.
CTC is an integral part of the communities in which we operate and our legacy of community support, through national and local programs, is initiated and executed by our Corporation, Dealers, franchisees, store operators and employees. Since 2005, our Canadian Tire Jumpstart Charities has been helping kids overcome financial and accessibility barriers to sport and recreation in an effort to provide inclusive play for all kids of all abilities.
For more information, visit corp.canadiantire.ca.
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Associate Manager, Engagement (6-Month Contract)
Top Benefits
About the role
What you’ll do
The Business Manager, Triangle Loyalty will report to the Associate Vice President – Triangle Lifecycle Marketing - Engagement. As the successful candidate, you will be accountable for developing and driving innovative customer engagement initiatives to support Canadian Tire’s Triangle Loyalty program. Within this role, you will work cross functionality across the organization to identify high-impact opportunities to improve Triangle Loyalty engagement and generate sales revenue. This role will be responsible for identifying valuable segments and designing innovative marketing programs to meet their needs. As the ideal candidate, you bring an eagerness to test new ideas and always put the customer at the heart of everything you do.
- Define, monitor, and report on customer engagement performance indictors, and seek creative opportunities to reach audiences
- Develop insight-driven strategies focused on increasing customer spend, trips and program engagement
- Present strategies through compelling storytelling to create buy-in amongst leadership
- Collaborate with internal and external stakeholders to identify, design, develop and launch business initiatives
- Scope and prioritize initiatives based on business and customer impact, focusing on advancing the organization’s strategic objectives
- Partner closely with analytics, operations, and marketing teams to build and test customer
facing programs - Conduct ongoing competitive research to ensure our customer offers and engagement tactics are industry leading
- Manage and optimize marketing budgets
What you bring
- 3 - 5 years of relevant experience, with a focus on marketing, customer engagement, or customer experience
- Experience managing customer loyalty programs in Retail, and eCommerce industry is an asset
- A passion for customer experience (CX) and a strong understanding of marketing strategy and how to build and execute muti-channel programs
- Ability to think critically and problem solve to successfully address business challenges
- Excellent interpersonal skills with a proven ability to build relationships and influence internal and external teams
- Ability to analyze customer insights and channel data to optimize program performance
- Experience working closely with business, analytics, marketing, legal/compliance stakeholders to deliver customer programs
- Experience with marketing automation and personalization tools is an asset
We’re always looking for great talent! In addition to competitive pay, we offer:
- Career growth opportunities and product discounts
Our typical hiring range is between $32.82 per hour and $54.34 per hour. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements. We're committed to attracting top talent. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.
This posting represents an existing vacancy within our organization.
About Us
At Canadian Tire Services Limited/Canadian Tire Bank, it is our mandate to continue to create innovative and rewarding financial solutions for our customers. Our growing suite of products and services showcase the dynamic contributions from our employees and our success is driven by a strong vision, loyal customers, and our ability to build teams that reflect the diverse customers and communities in which we live and work. Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. .
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
Not the right fit? Search for Associate Manager, Engagement jobs in Toronto, ON
About Canadian Tire Corporation, Ltd.
Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast.
We are a group of companies that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening categories. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. Our retail segment also includes Mark's, a leading source for casual and industrial wear, Pro Hockey Life, a hockey speciality store catering to elite athletes, and SportChek, Hockey Experts, Sports Experts, and Atmosphere, which offer the best active wear brands. Our 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the country by our Company, local Dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading technical outdoor brand based in Oslo, Norway.
CTC is an integral part of the communities in which we operate and our legacy of community support, through national and local programs, is initiated and executed by our Corporation, Dealers, franchisees, store operators and employees. Since 2005, our Canadian Tire Jumpstart Charities has been helping kids overcome financial and accessibility barriers to sport and recreation in an effort to provide inclusive play for all kids of all abilities.
For more information, visit corp.canadiantire.ca.