Top Benefits
About the role
Ready for a challenge? Born in the Prairies, now part of a worldwide network, Skip is a Tech company with an entrepreneurial spirit and the drive to be the best. We're a people-first, collaborative company with a fun, dynamic and innovative environment. Our vision is to empower everyday convenience. Our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe.
About This Role The Associate Director, Customer Lifecycle will shape and execute Skip’s overarching customer lifecycle strategy — ensuring every touchpoint, from priority segment acquisition to retention and win back tactics are executed by delivering a strategic framework to drive new customer growth, advise and oversee the build of custom journeys, deliver targeted challenges to increase order volume, and convert Skip customers to Skip+ members at scale to support the growth in monthly active customers. The Associate Director, Customer Lifecycle will oversee a team
This role will oversee and direct Skip’s annual voucher spend, driving growth by delivering competitive cost per incremental orders, supporting partner contractual and business objectives with a dedicated focus on high value customer growth and retention and building and optimizing relevant and personalized customer journeys.
Working cross-functionally, the Associate Director will collaborate with finance, business insights, customer care, product, and, business and partner marketing teams to deliver the best cross functional plan to hit business objectives and deliver optimized customer experience
Location: Hybrid- 3 days a week from our Winnipeg office & 2 days working from home Reporting to: head of Engagement & Value Proposition These are some of the key components to the position: Customer Lifecycle Strategy
- Develop and continuously refine a holistic Customer Lifecycle Strategy that clearly demonstrates why customers should choose Skip — delivering value to the customer and the business
- Focused approach to promote new customer growth against priority acquisition segments through partnerships and marketing
- Translate customer insights, competitive intelligence, and business performance data into actionable strategies that drive differentiation and loyalty
- Convert customers into Skip+ members
Oversee total voucher spend to drive OV
- Lead strategy and oversee team in the execution of total voucher spend including all customer journey incentives, customer engagement (challenges) incentives, Skip+ incremental challenge support for members, support to deliver premium partner benefits and challenge delivery,
- Report on incrementality, cost per action, lift against control and other key business metrics
- Partner with analytics, finance, martech and eCRM teams to deliver best in class programs.
- Define and implement customer engagement strategies that leverage data based decision making to highlight the right restaurants, offers, and experiences to enhance customer satisfaction and loyalty.
Cross-Functional & Team Leadership
- Lead, mentor, and inspire a team of Lifecycle Marketing Manager(s) and Specialists. Set clear objectives, provide guidance, focus the team to deliver on core objectives and nurture their professional growth.
- Collaborate with Marketing, Partner, Product Care, Finance and Analytics teams to ensure all elements of Skip’s customer experience ladder up to the Customer Lifecycle strategy.
- Align lifecycle programs, promotions, and customer lifecycle experiences with Skip’s strategic positioning.
Performance & Insights
- Develop KPIs and dashboards to measure customer engagement, cost per incremental order and program ROI.
- Use insights to recommend ongoing improvements.
What will you bring to the team?
- Bachelor’s degree in Business, Marketing, Economics, or related field; MBA or advanced degree preferred.
- 7–10 years of progressive experience in marketplace, consumer technology, pricing strategy, or growth marketing.
- Proven success designing and implementing customer-centric lifecycle marketing strategies within fast-paced, data-driven environments.
- Strong analytical and financial modeling skills, with the ability to synthesize data into actionable strategy.
- Exceptional cross-functional leadership and communication skills; able to influence across Marketing, Partner, Product, and Analytics teams.
- Strategic mindset balanced with executional excellence and bias for action.
Core Competencies
- Customer Obsessed: Keeps the customer at the centre of decision-making.
- Data-Driven & Commercial: Uses insights to balance growth, loyalty, and profitability.
- Collaborative Leader: Builds strong alignment across cross-functional teams.
- Innovative Thinker: Challenges the status quo to create simple, differentiated experiences.
- Operational Executor: Turns strategic intent into measurable marketplace impact.
Why work at SKIP? SKIP is the kind of workplace that garnered a “Top Places to Work in Manitoba” and it was no small coincidence. We set out to make this a place our employees are proud to tell their Mothers, Fathers, friends and anyone who will listen that they work here. SKIP team members feel pride knowing their input and uniqueness are not only embraced but make an impact on a major Canadian company and its satisfied customers. As the company grows, so do you — you meet and surpass new challenges every day.
That’s just a small taste of what it’s like to work at one of Canada’s leading tech companies. If you’re hungry for opportunity, growth, and something meaningful in a dynamic, fun and challenging environment, we’d love to hear from you.
SKIP is proud to be an Equal Opportunity employer. We are committed to fostering a diverse and inclusive environment where all employees feel they truly belong and where everyone is included, seen, heard and respected.
In keeping with our values, all applicants will receive consideration for employment regardless of: gender identity or expression, sexual orientation, race, ancestry, national origin, religion, age, marital/domestic partner status, (dis)ability, neurodivergence, or any other characteristic protected by law. Should you require any accommodations throughout the hiring process, we encourage you to reach out to your talent acquisition specialist.
Note: All employees will be asked to sign a Consent for Disclosure of Personal Information in order to complete a background check. Job offers will be conditional upon results that the Company determines to be satisfactory.
About Skip
Skip is a proud member of Just Eat Takeaway.com, a leading global online food delivery marketplace. Every day, we connect millions of Canadians in over 450 cities and towns to nearly 50,000 restaurant partners across the country.
On the face of it, we simply connect hungry people with their favourite restaurants; but behind every bite are our teams, using state-of-the-art technologies and data to power world-class solutions for hundreds of thousands of restaurants, couriers and customers.
Our tech is our power: it's what’s behind everything we do. It enables us to deliver more than just food, and we’re hungry for more. And as a company that’s growing and growing, you can be part of it. Your skills can contribute to providing solutions and putting in the work that contributes to generating 800 million orders a year.
With more than 2,000 employees across Canada and 15,000 employees working across the globe, we power a vast array of leading local brands. We bring a can-do attitude to work, and we value our differences. We respect, care and look out for each other. And when we share our skills, knowledge, and perspectives we make great things happen.
Are you feeling inspired to be a part of our journey? Take a look at our Careers Page to get a taste of the positions we’re currently hiring for. There could be one that’s perfect for you!
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Top Benefits
About the role
Ready for a challenge? Born in the Prairies, now part of a worldwide network, Skip is a Tech company with an entrepreneurial spirit and the drive to be the best. We're a people-first, collaborative company with a fun, dynamic and innovative environment. Our vision is to empower everyday convenience. Our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe.
About This Role The Associate Director, Customer Lifecycle will shape and execute Skip’s overarching customer lifecycle strategy — ensuring every touchpoint, from priority segment acquisition to retention and win back tactics are executed by delivering a strategic framework to drive new customer growth, advise and oversee the build of custom journeys, deliver targeted challenges to increase order volume, and convert Skip customers to Skip+ members at scale to support the growth in monthly active customers. The Associate Director, Customer Lifecycle will oversee a team
This role will oversee and direct Skip’s annual voucher spend, driving growth by delivering competitive cost per incremental orders, supporting partner contractual and business objectives with a dedicated focus on high value customer growth and retention and building and optimizing relevant and personalized customer journeys.
Working cross-functionally, the Associate Director will collaborate with finance, business insights, customer care, product, and, business and partner marketing teams to deliver the best cross functional plan to hit business objectives and deliver optimized customer experience
Location: Hybrid- 3 days a week from our Winnipeg office & 2 days working from home Reporting to: head of Engagement & Value Proposition These are some of the key components to the position: Customer Lifecycle Strategy
- Develop and continuously refine a holistic Customer Lifecycle Strategy that clearly demonstrates why customers should choose Skip — delivering value to the customer and the business
- Focused approach to promote new customer growth against priority acquisition segments through partnerships and marketing
- Translate customer insights, competitive intelligence, and business performance data into actionable strategies that drive differentiation and loyalty
- Convert customers into Skip+ members
Oversee total voucher spend to drive OV
- Lead strategy and oversee team in the execution of total voucher spend including all customer journey incentives, customer engagement (challenges) incentives, Skip+ incremental challenge support for members, support to deliver premium partner benefits and challenge delivery,
- Report on incrementality, cost per action, lift against control and other key business metrics
- Partner with analytics, finance, martech and eCRM teams to deliver best in class programs.
- Define and implement customer engagement strategies that leverage data based decision making to highlight the right restaurants, offers, and experiences to enhance customer satisfaction and loyalty.
Cross-Functional & Team Leadership
- Lead, mentor, and inspire a team of Lifecycle Marketing Manager(s) and Specialists. Set clear objectives, provide guidance, focus the team to deliver on core objectives and nurture their professional growth.
- Collaborate with Marketing, Partner, Product Care, Finance and Analytics teams to ensure all elements of Skip’s customer experience ladder up to the Customer Lifecycle strategy.
- Align lifecycle programs, promotions, and customer lifecycle experiences with Skip’s strategic positioning.
Performance & Insights
- Develop KPIs and dashboards to measure customer engagement, cost per incremental order and program ROI.
- Use insights to recommend ongoing improvements.
What will you bring to the team?
- Bachelor’s degree in Business, Marketing, Economics, or related field; MBA or advanced degree preferred.
- 7–10 years of progressive experience in marketplace, consumer technology, pricing strategy, or growth marketing.
- Proven success designing and implementing customer-centric lifecycle marketing strategies within fast-paced, data-driven environments.
- Strong analytical and financial modeling skills, with the ability to synthesize data into actionable strategy.
- Exceptional cross-functional leadership and communication skills; able to influence across Marketing, Partner, Product, and Analytics teams.
- Strategic mindset balanced with executional excellence and bias for action.
Core Competencies
- Customer Obsessed: Keeps the customer at the centre of decision-making.
- Data-Driven & Commercial: Uses insights to balance growth, loyalty, and profitability.
- Collaborative Leader: Builds strong alignment across cross-functional teams.
- Innovative Thinker: Challenges the status quo to create simple, differentiated experiences.
- Operational Executor: Turns strategic intent into measurable marketplace impact.
Why work at SKIP? SKIP is the kind of workplace that garnered a “Top Places to Work in Manitoba” and it was no small coincidence. We set out to make this a place our employees are proud to tell their Mothers, Fathers, friends and anyone who will listen that they work here. SKIP team members feel pride knowing their input and uniqueness are not only embraced but make an impact on a major Canadian company and its satisfied customers. As the company grows, so do you — you meet and surpass new challenges every day.
That’s just a small taste of what it’s like to work at one of Canada’s leading tech companies. If you’re hungry for opportunity, growth, and something meaningful in a dynamic, fun and challenging environment, we’d love to hear from you.
SKIP is proud to be an Equal Opportunity employer. We are committed to fostering a diverse and inclusive environment where all employees feel they truly belong and where everyone is included, seen, heard and respected.
In keeping with our values, all applicants will receive consideration for employment regardless of: gender identity or expression, sexual orientation, race, ancestry, national origin, religion, age, marital/domestic partner status, (dis)ability, neurodivergence, or any other characteristic protected by law. Should you require any accommodations throughout the hiring process, we encourage you to reach out to your talent acquisition specialist.
Note: All employees will be asked to sign a Consent for Disclosure of Personal Information in order to complete a background check. Job offers will be conditional upon results that the Company determines to be satisfactory.
About Skip
Skip is a proud member of Just Eat Takeaway.com, a leading global online food delivery marketplace. Every day, we connect millions of Canadians in over 450 cities and towns to nearly 50,000 restaurant partners across the country.
On the face of it, we simply connect hungry people with their favourite restaurants; but behind every bite are our teams, using state-of-the-art technologies and data to power world-class solutions for hundreds of thousands of restaurants, couriers and customers.
Our tech is our power: it's what’s behind everything we do. It enables us to deliver more than just food, and we’re hungry for more. And as a company that’s growing and growing, you can be part of it. Your skills can contribute to providing solutions and putting in the work that contributes to generating 800 million orders a year.
With more than 2,000 employees across Canada and 15,000 employees working across the globe, we power a vast array of leading local brands. We bring a can-do attitude to work, and we value our differences. We respect, care and look out for each other. And when we share our skills, knowledge, and perspectives we make great things happen.
Are you feeling inspired to be a part of our journey? Take a look at our Careers Page to get a taste of the positions we’re currently hiring for. There could be one that’s perfect for you!