Paid Search Analyst
About the role
In this role, you will use reporting platforms such as Google Analytics and Tableau and communicate results effectively to varied audiences, providing timely and accurate reporting. The Paid Search Analyst supports the Senior Paid Search Specialist in delivering a positive return on ad spend and understands cross-channel impact within the marketing mix, working with team members to drive the success of integrated marketing programs.
A DAY IN THE LIFE
Campaign Strategy & Management
Executing and implementing paid search strategies across Google Ads and Microsoft Advertising to meet business goals (e.g., traffic volume, ROAS targets).
Provide management and optimization of paid search campaigns, including
Implementation and refinement of bid strategies. Conducting deep-dive search term scrubbing and maintaining a high-level of campaign hygiene. Conceptualize, execute, and measure scalable A/B tests, ensuring all experiments are meticulously documented and built for high-volume campaign environments.
Segmenting and targeting audiences.
Propose and execute A/B tests and pilot new platform features, including AI-driven solutions like Performance Max campaigns, to identify new opportunities for growth.
Analysis & Reporting
Deliver a concise monthly performance report providing data-driven insights, key learnings, and strategic recommendations to internal leadership Provide ad-hoc performance analysis as requested to support decision-making.
Stakeholder Communication
Support the Senior Paid Search Specialist by managing daily communication with designated stakeholders, translating complex campaign performance data into clear, actionable updates and results-oriented reports. Collaborate with internal teams as needed to ensure campaign alignment with overall business objectives.
What You Bring To The Table
2+ years executing large-scale, high-performance paid search campaigns, preferably for multi-location or franchise businesses. Expertise using Google Sheets for advanced data analysis and reporting (PivotTables, formulas, data visualization). Strong proficiency in Google Analytics (GA4) for campaign tracking, attribution, and performance insights. Experience with Tableau (or other BI tools) to build and present dashboards is highly desirable. Utilizes Google Ads Editor to streamline large-scale optimizations, handle bulk edits, and manage complex account structures efficiently.
Compensation & Benefits
Salary Range: $70,000-$80,000
THE HIRING PROCESS
Pre-Screen – Let’s talk about your experience, goals & excitement for this role! Interviews – Two or more interviews with different team members, including structured competency & scenario-based questions Presentation/Assessment References & Background Check We use audio recording transcription for our interview practices
About Us
Did you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times!? Take a sneak peek into why that is, here: (YouTube) Check us out on social! At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at talentacquisition@o2ebrands.com or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.
Not the right fit? Search for Paid Search Analyst jobs in Vancouver, British Columbia, Canada
About O2E Brands
O2E Brands is home to three, globally admired companies including 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and Shack Shine. Our brands will give you an entry point to business ownership and help you fast-track your success.
We’re known for building the most innovative, customer-centric brands on the market. O2E Brands offers franchise business ownership opportunities in the home-services industry — an industry worth over $100 billion annually. Our businesses are successful, simple, and highly scalable and our model has allowed hundreds of ambitious, hard working people realize their dream of business ownership.
We currently have over 250 Franchise Owners throughout North America and Australia — and we’re committed to doubling in size so we can bring our businesses to more markets and WOW more customers.
To learn more about each brand and franchise opportunities, go to www.o2ebrands.com
Similar Jobs
Paid Search Analyst
About the role
In this role, you will use reporting platforms such as Google Analytics and Tableau and communicate results effectively to varied audiences, providing timely and accurate reporting. The Paid Search Analyst supports the Senior Paid Search Specialist in delivering a positive return on ad spend and understands cross-channel impact within the marketing mix, working with team members to drive the success of integrated marketing programs.
A DAY IN THE LIFE
Campaign Strategy & Management
Executing and implementing paid search strategies across Google Ads and Microsoft Advertising to meet business goals (e.g., traffic volume, ROAS targets).
Provide management and optimization of paid search campaigns, including
Implementation and refinement of bid strategies. Conducting deep-dive search term scrubbing and maintaining a high-level of campaign hygiene. Conceptualize, execute, and measure scalable A/B tests, ensuring all experiments are meticulously documented and built for high-volume campaign environments.
Segmenting and targeting audiences.
Propose and execute A/B tests and pilot new platform features, including AI-driven solutions like Performance Max campaigns, to identify new opportunities for growth.
Analysis & Reporting
Deliver a concise monthly performance report providing data-driven insights, key learnings, and strategic recommendations to internal leadership Provide ad-hoc performance analysis as requested to support decision-making.
Stakeholder Communication
Support the Senior Paid Search Specialist by managing daily communication with designated stakeholders, translating complex campaign performance data into clear, actionable updates and results-oriented reports. Collaborate with internal teams as needed to ensure campaign alignment with overall business objectives.
What You Bring To The Table
2+ years executing large-scale, high-performance paid search campaigns, preferably for multi-location or franchise businesses. Expertise using Google Sheets for advanced data analysis and reporting (PivotTables, formulas, data visualization). Strong proficiency in Google Analytics (GA4) for campaign tracking, attribution, and performance insights. Experience with Tableau (or other BI tools) to build and present dashboards is highly desirable. Utilizes Google Ads Editor to streamline large-scale optimizations, handle bulk edits, and manage complex account structures efficiently.
Compensation & Benefits
Salary Range: $70,000-$80,000
THE HIRING PROCESS
Pre-Screen – Let’s talk about your experience, goals & excitement for this role! Interviews – Two or more interviews with different team members, including structured competency & scenario-based questions Presentation/Assessment References & Background Check We use audio recording transcription for our interview practices
About Us
Did you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times!? Take a sneak peek into why that is, here: (YouTube) Check us out on social! At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at talentacquisition@o2ebrands.com or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.
Not the right fit? Search for Paid Search Analyst jobs in Vancouver, British Columbia, Canada
About O2E Brands
O2E Brands is home to three, globally admired companies including 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and Shack Shine. Our brands will give you an entry point to business ownership and help you fast-track your success.
We’re known for building the most innovative, customer-centric brands on the market. O2E Brands offers franchise business ownership opportunities in the home-services industry — an industry worth over $100 billion annually. Our businesses are successful, simple, and highly scalable and our model has allowed hundreds of ambitious, hard working people realize their dream of business ownership.
We currently have over 250 Franchise Owners throughout North America and Australia — and we’re committed to doubling in size so we can bring our businesses to more markets and WOW more customers.
To learn more about each brand and franchise opportunities, go to www.o2ebrands.com