Vice President, Product (SME)
Top Benefits
About the role
Get started on an exciting career at Element!
Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.
About the role
The Vice President, Product – SME leads the strategy, development, launch, and continuous evolution of Element’s SME product platform. Accountable for delivering a scalable and profitable product offering aligned to client needs, the VP orchestrates cross-functional teams to finalize product structure, pricing, operating model and go-to-market, while driving innovation and operational excellence to achieve measurable business outcomes (growth, profitability, client satisfaction).
What you’ll do
SME Product Platform Strategy & Delivery
- Own the product platform strategy and execution for SME
- Define SME-specific strategies with Commercial, Operations, Marketing, Pricing
and Risk to ensure market fit and scalable delivery - Oversee finalization of product structure, pricing, risk, operating model, sales
strategy, technology and marketing for launch readiness - Lead MVP rollout and expansion across additional products, functionalities and
geographies (including aspects of large corporate and international markets).
Dealership Distribution Strategy & Insights
- Develop a Dealership distribution strategy and associated platform constructs.
- Partner with Marketing on market intelligence to identify modifications to existing
products and net-new offerings (e.g., MaaS and autonomous vehicles).
P&L Product Ownership & Management
- Own P&L model and KPI framework; establish cross‑functional metrics and
cadence to measure outcomes, adjust plans and ensure accountability. - Leverage P&L insights and partner input to govern a prioritized roadmap and
implement processes that drive continuous improvement. Consistently meet or exceed KPIs related to lead generation, conversion, and pipeline contribution.
Team Leadership and Management
-
Foster a high-performance culture focused on accountability, collaboration, and
growth. -
Provide coaching, mentorship, and professional development opportunities to
ensure employee engagement and retention. -
Ensure resource allocation and workload distribution for effective service delivery.
-
Consistently embodies Element’s Purpose and Values, accountable for driving and
delivering positive employee engagement and outcomes
Basic Qualifications
- Bachelor’s degree in Business, Engineering, Finance or related field required; MBA preferred.
- 10+ years in senior product leadership with demonstrated P&L ownership and cross‑functional delivery; fleet/leasing/financial services experience preferred.
- Proven success bringing complex, technology‑enabled products to market and scaling across regions/segments.
- Deep commercial acumen across pricing, credit risk, operating models, and go‑to‑market strategy.
- Expertise in product roadmap governance, KPI design, and data‑driven decision‑making.
- Strong stakeholder management and executive communication skills; ability to influence without direct authority. Proficiency in various MS Office software applications including Word, Excel, PowerPoint.
Preferred Qualifications
- Education: College/University degree preferred
Location: Mississauga. Our Mississauga office will move to 1 Adelaide in Toronto in September 2026
The base salary range for this position is $230,000-$260,000 annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market data. Please note that the disclosed salary range is solely for candidates hired to perform work within this geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location.
What’s in it for You
- A culture of innovation, empowerment, decision-making, and accountability
- Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles)
- Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays) (for qualified roles)
Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.
Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to
talentacquisition@elementcorp.com
or call (800) 665-9744.
About Element Fleet Management
Element Fleet Management (TSX: EFN) is a global leader in fleet management, driven by a single Purpose: to Move the world through intelligent mobility. We provide a superior client experience and tailored mobility solutions, along with deep and broad expertise to help our clients achieve extraordinary results. As fleet experts, we make the complicated simple for our clients, allowing them to focus on their business. Put your fleet in the hands of our dedicated professionals, who will help you reduce your costs, navigate the ever-changing landscape of , and manage your business across the entire fleet lifecycle. For more information, visit www.elementfleet.com or call (800) 665-9744.
Vice President, Product (SME)
Top Benefits
About the role
Get started on an exciting career at Element!
Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.
About the role
The Vice President, Product – SME leads the strategy, development, launch, and continuous evolution of Element’s SME product platform. Accountable for delivering a scalable and profitable product offering aligned to client needs, the VP orchestrates cross-functional teams to finalize product structure, pricing, operating model and go-to-market, while driving innovation and operational excellence to achieve measurable business outcomes (growth, profitability, client satisfaction).
What you’ll do
SME Product Platform Strategy & Delivery
- Own the product platform strategy and execution for SME
- Define SME-specific strategies with Commercial, Operations, Marketing, Pricing
and Risk to ensure market fit and scalable delivery - Oversee finalization of product structure, pricing, risk, operating model, sales
strategy, technology and marketing for launch readiness - Lead MVP rollout and expansion across additional products, functionalities and
geographies (including aspects of large corporate and international markets).
Dealership Distribution Strategy & Insights
- Develop a Dealership distribution strategy and associated platform constructs.
- Partner with Marketing on market intelligence to identify modifications to existing
products and net-new offerings (e.g., MaaS and autonomous vehicles).
P&L Product Ownership & Management
- Own P&L model and KPI framework; establish cross‑functional metrics and
cadence to measure outcomes, adjust plans and ensure accountability. - Leverage P&L insights and partner input to govern a prioritized roadmap and
implement processes that drive continuous improvement. Consistently meet or exceed KPIs related to lead generation, conversion, and pipeline contribution.
Team Leadership and Management
-
Foster a high-performance culture focused on accountability, collaboration, and
growth. -
Provide coaching, mentorship, and professional development opportunities to
ensure employee engagement and retention. -
Ensure resource allocation and workload distribution for effective service delivery.
-
Consistently embodies Element’s Purpose and Values, accountable for driving and
delivering positive employee engagement and outcomes
Basic Qualifications
- Bachelor’s degree in Business, Engineering, Finance or related field required; MBA preferred.
- 10+ years in senior product leadership with demonstrated P&L ownership and cross‑functional delivery; fleet/leasing/financial services experience preferred.
- Proven success bringing complex, technology‑enabled products to market and scaling across regions/segments.
- Deep commercial acumen across pricing, credit risk, operating models, and go‑to‑market strategy.
- Expertise in product roadmap governance, KPI design, and data‑driven decision‑making.
- Strong stakeholder management and executive communication skills; ability to influence without direct authority. Proficiency in various MS Office software applications including Word, Excel, PowerPoint.
Preferred Qualifications
- Education: College/University degree preferred
Location: Mississauga. Our Mississauga office will move to 1 Adelaide in Toronto in September 2026
The base salary range for this position is $230,000-$260,000 annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market data. Please note that the disclosed salary range is solely for candidates hired to perform work within this geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location.
What’s in it for You
- A culture of innovation, empowerment, decision-making, and accountability
- Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles)
- Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays) (for qualified roles)
Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.
Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to
talentacquisition@elementcorp.com
or call (800) 665-9744.
About Element Fleet Management
Element Fleet Management (TSX: EFN) is a global leader in fleet management, driven by a single Purpose: to Move the world through intelligent mobility. We provide a superior client experience and tailored mobility solutions, along with deep and broad expertise to help our clients achieve extraordinary results. As fleet experts, we make the complicated simple for our clients, allowing them to focus on their business. Put your fleet in the hands of our dedicated professionals, who will help you reduce your costs, navigate the ever-changing landscape of , and manage your business across the entire fleet lifecycle. For more information, visit www.elementfleet.com or call (800) 665-9744.