Top Benefits
About the role
Job Description
What is the opportunity?
Do you love applying your strategic mindset to crafting stories and content that drives impact? We’re looking for an SEO Content Manager driven by a curiosity for data and insights and the ability to turn them into actionable content.
As SEO Content Manager you will help bring to life high-quality, search-optimized content across RBC channels that drive organic growth and engagement. Blending creativity with strategy, you’ll be responsible for writing and editing content that aligns with consumer needs and brand voice ensuring all content supports our business goals.
This role is an opportunity for someone who’s just as comfortable writing new long-form articles as they are refining existing pages, analyzing competitors, and developing keyword strategies.
What you will do?
- Research, write, and edit high-quality, SEO and AI-optimized content (blog posts, video scripts, landing pages, web copy, social posts, etc.).
- Create content briefs, style guides, and tone-of-voice documentation to guide internal and external contributors.
- Conduct keyword research, search intent analysis, and competitive content audits to identify opportunities.
- Optimize on-page elements including meta titles, descriptions, headers, and internal linking.
- Ensure all content adheres to SEO and AI search best practices such as keyword placement, readability, and optimal character counts.
- Collaborate with designers, strategists, and SEO specialists to deliver cohesive, performance-driven content.
- Track and analyze content performance metrics and continuously refine strategies to improve rankings and engagement.
- Stay current with SEO trends, Google algorithm updates, and emerging content formats.
Qualifications
- 3+ years of experience in content writing, copywriting, or SEO-focused content creation.
- Strong understanding of SEO best practices, on-page optimization, and keyword strategy.
- Proven ability to perform and apply keyword research and competitive analysis.
- Excellent editing, proofreading, and storytelling skills with attention to detail.
- Experience creating content briefs, style guides, and managing editorial consistency.
- Familiarity with tools like Google Search Console, and SEMrush.
- Ability to balance creativity with performance data and business goals.
- Bachelor’s degree in Marketing, Communications, English, Journalism, or related field preferred.
Nice to Have
- Financial services industry experience
- Writing portfolio or samples.
- Experience with content management systems (e.g., WordPress).
- Understanding of content lifecycle management and content governance.
- Basic knowledge of HTML and structured data markup.
What’s in it for you
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Leaders who support your development through coaching and managing opportunities
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Job Skills
A/B Testing, Collaborating, Communication, Content Creation, Content Editing, Content Management, Content Marketing, Content Writing, Copywriting, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Google Analytics, Search Engine Marketing (SEM), Search Engine Optimization (SEO), SEO Best Practices, SEO Content, Website Analytics
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Contract (Fixed Term)
Pay Type:
Salaried
Posted Date:
2025-10-29
Application Deadline:
2025-11-17
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
Top Benefits
About the role
Job Description
What is the opportunity?
Do you love applying your strategic mindset to crafting stories and content that drives impact? We’re looking for an SEO Content Manager driven by a curiosity for data and insights and the ability to turn them into actionable content.
As SEO Content Manager you will help bring to life high-quality, search-optimized content across RBC channels that drive organic growth and engagement. Blending creativity with strategy, you’ll be responsible for writing and editing content that aligns with consumer needs and brand voice ensuring all content supports our business goals.
This role is an opportunity for someone who’s just as comfortable writing new long-form articles as they are refining existing pages, analyzing competitors, and developing keyword strategies.
What you will do?
- Research, write, and edit high-quality, SEO and AI-optimized content (blog posts, video scripts, landing pages, web copy, social posts, etc.).
- Create content briefs, style guides, and tone-of-voice documentation to guide internal and external contributors.
- Conduct keyword research, search intent analysis, and competitive content audits to identify opportunities.
- Optimize on-page elements including meta titles, descriptions, headers, and internal linking.
- Ensure all content adheres to SEO and AI search best practices such as keyword placement, readability, and optimal character counts.
- Collaborate with designers, strategists, and SEO specialists to deliver cohesive, performance-driven content.
- Track and analyze content performance metrics and continuously refine strategies to improve rankings and engagement.
- Stay current with SEO trends, Google algorithm updates, and emerging content formats.
Qualifications
- 3+ years of experience in content writing, copywriting, or SEO-focused content creation.
- Strong understanding of SEO best practices, on-page optimization, and keyword strategy.
- Proven ability to perform and apply keyword research and competitive analysis.
- Excellent editing, proofreading, and storytelling skills with attention to detail.
- Experience creating content briefs, style guides, and managing editorial consistency.
- Familiarity with tools like Google Search Console, and SEMrush.
- Ability to balance creativity with performance data and business goals.
- Bachelor’s degree in Marketing, Communications, English, Journalism, or related field preferred.
Nice to Have
- Financial services industry experience
- Writing portfolio or samples.
- Experience with content management systems (e.g., WordPress).
- Understanding of content lifecycle management and content governance.
- Basic knowledge of HTML and structured data markup.
What’s in it for you
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Leaders who support your development through coaching and managing opportunities
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Job Skills
A/B Testing, Collaborating, Communication, Content Creation, Content Editing, Content Management, Content Marketing, Content Writing, Copywriting, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Google Analytics, Search Engine Marketing (SEM), Search Engine Optimization (SEO), SEO Best Practices, SEO Content, Website Analytics
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Contract (Fixed Term)
Pay Type:
Salaried
Posted Date:
2025-10-29
Application Deadline:
2025-11-17
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.