Tracking & Analytics Implementation Specialist

GTM/GA4 (12 month contract)

The Influence Agency is a growing marketing agency that specializes in Influencer Marketing, Social Media Management, Content Strategy & Development, SEO, Paid Media, Web Design & Development, and much more!

We’re looking for a curious, resourceful, and self-motivated Tracking & Tag Implementation Specialist to join our team at TIA. This role is all about measurement and accuracy — you’ll take ownership of building and maintaining tracking setups in Google Tag Manager, GA4, and Meta’s Conversion API, ensuring our clients’ campaigns are measured properly from start to finish.

Alongside tagging and analytics, you’ll also support our team with WordPress updates and SEO implementations. This is the perfect role for someone with technical skills who loves solving problems, learning independently, and building expertise in a niche that’s in high demand.

We’re working in a hybrid model! We’re looking for someone who is located in or around the GTA with the ability to travel to our West End location at least two days per week.

Team Member Traits

Personal Characteristics

• Cares greatly about their clients, coworkers, and self
• Highly empathetic, positive, respectful and competitive
• Open-minded, curious, inclusive and trustworthy
• Hard-working, prompt, organized, effective, detailed, and has meticulous follow-up
• A passion for learning and improving
• A natural problem solver who identifies solutions
• Sense of humour
• Ability to think quickly and learn fast
• Eager to self-teach new tools and methods

Abilities & Skills

• Strong interest in digital measurement and tagging
• Familiarity with or willingness to master:

Google Tag Manager (top priority)

GA4 event tracking and custom dimensions

Meta Pixel / Conversions API

• Ability to QA and debug tag setups across platforms (test events, troubleshoot discrepancies)
• Solid foundation in WordPress (themes, templates, plugins)
• Working knowledge of HTML, CSS, PHP basics; JavaScript familiarity is a plus
• Comfortable implementing SEO recommendations (on-page fixes, schema, redirects, performance optimizations)
• Strong communicator — can explain tracking setups clearly to teammates and clients
• Self-starter who thrives in an environment with limited handholding

Experience

• 1–3 years of experience in digital marketing, development, or analytics
• Hands-on experience with GTM or GA4 is an asset (but not required if you’re eager to learn fast)
• Demonstrated ability to self-learn technical tools (portfolio or examples encouraged)
• Agency or freelance experience a plus

Key Responsibilities

The ebbs and flows of work at an agency may require you to pitch in on a variety of projects in different ways. The right candidate will embrace the diversity of this environment and view it as an opportunity to learn and try new things.

This role is designed to make tagging and tracking the backbone of our campaigns while supporting clients with essential web and SEO updates.

Tagging & Measurement (Top Priority)

• Build, test, and maintain tracking in Google Tag Manager.
• Configure GA4 event tracking, goals, and conversions.
• Implement and troubleshoot Meta Pixel & Conversions API setups.
• Audit and QA tags across client sites to ensure accurate reporting.
• Create and document tagging processes to scale across multiple clients.

Web Development & SEO (Support)

• Add new WordPress pages and implement updated designs.
• Manage plugins, troubleshoot issues, and optimize site performance.
• Apply SEO recommendations (metadata, schema, redirects, speed improvements).

About The Influence Agency

The Influence Agency is a team of digital marketing professionals that specializes in custom digital marketing campaigns. Our team is comprised of passionate, talented, creative and hard-working people who put our clients first. We know our work matters and go to work every day with a sense of purpose.

Culture

Our office culture is one of challenging work and fun. The office features a vibrant team that enjoys positive energy and laughter. Everyone is encouraged, enabled and recognized for implementing their own innovative ideas.

We hold office events, socials and go to different industry-related events. We are looking for new teammates who add to our existing culture and can maintain a positive attitude and sense of humour while managing the pressures of client work.

We continue to strive to have a workforce that is representative of the diverse population in the GTA. Respecting all cultures and backgrounds is at our core, and we encourage people from all walks of life to apply.

If you enjoy a corporate environment with tight oversight and hovering management, this is not the right role for you. We are looking for individuals who appreciate mentorship and support, but also have the attitude of a self-starter.

Progressive Compensation

• Competitive base salary
• Commission opportunities
• Team bonuses
• A thriving team member has the opportunity to see growth in their personal development and career
• An additional $1,000 / year can be put towards industry/work-related education.
• Free parking at the office (first come first served!)
• We offer full health benefits after the probationary period
• 4 weeks vacation + extended break over holiday season + extended long weekends + Summer Fridays
• All the equipment you need to be able to work at home comfortably