Senior Specialist-Donor & Market Insights
About the role
Title: Senior Specialist-Donor & Market Insights
Employee Working Location: Partially Virtual / Hybrid (Canada)
Employment Status: Permanent Full-time
The Canadian Red Cross (Red Cross) – an inspirational not for profit organization, helps people and communities in Canada and around the world in times of need and supports them in strengthening their resilience. As a Canada’s Best Employers 2024, we are committed to having an accessible, diverse, inclusive, and barrier-free work environment.
Reporting to the Senior Manager, Mass Stewardship & Engagement, the Senior Specialist, Donor & Market Insights drives the donor insights strategy for the Digital & Direct Marketing Team at the Canadian Red Cross. You will be primarily responsible for the design, collection, evaluation and maintenance of donor data to provide a deep understanding of what motivates donors to support the Society and how the Canadian Red Cross may increase a donor’s lifetime value.
You must be able to marshal the best of quantitative analytics, paired with qualitative data, to glean insights that will help to optimize areas of inefficiency, points of confusion, or general donor pain points across all Digital & Direct Marketing channels. This role is key to generating the donor personas and segments and market research that will drive the revenue needed by the Red Cross to implement its mission in Canada and around the world. You will contribute at a strategic level to ensure the highest standards of donor insights and donor privacy and protection.
The ideal candidate is a collaborative, data-driven marketing researcher who actively cultivates a positive, inclusive work environment. This is a rare opportunity to work at the intersection of data, strategy, and philanthropy. Your work will directly influence how millions of donors feel about their role in humanitarian work—strengthening loyalty, increasing awareness and building lifelong connection to the Red Cross.
In this role, you will :
- Conduct prospect and donor research, as well as internal and external market research for the Digital & Direct Marketing teams to help fundraising channels achieve revenue goals.
- Maintain accurate donor and prospect data, monitor data integrity, and generate reporting and dashboards to inform strategy and decision-making.
- Monitor donor satisfaction KPI’s such as NPS, CSAT, and User Effort, and assist in the design of a donor stewardship strategy for Digital & Direct Marketing teams.
- Owns the annual donor survey, conducts research briefs and presentations, and proactively share insights and market trends with fundraising leads.
- Collaborate cross-functionally with the donor experience team, channel leads in digital, direct mail, and sustainer marketing to ensure a growing and sustainable donor pipeline.
- Test and learn new and innovative tools and methodology to achieve the highest standard in market research excellence.
- Leads the moves management plan for identifying prospects for Major Gifts and Planned Giving Teams.
What We Are Looking For
- Minimum 6-9 years of progressive experience in philanthropy, stewardship, marketing or donor engagement and a 3-year college diploma or university degree in business, marketing, philanthropy, psychology or a related field and/or an equivalent combination of education and experience.
- Previous experience working with Qualtrics, HubSpot, or other similar platforms an asset.
- Strong grasp of donor segmentation, digital and direct marketing channels, journey mapping and market research best practices.
- Superior ability to clearly communicate research insights for non-researchers
- Superior knowledge and practical experience on a wide range of qualitative and quantitative research techniques
- Proficiency in data analysis, performance tracking and continuous program improvement.
- Exceptional communication and stakeholder engagement skills with the ability to synthesize research insights and influence.
- Familiarity with donor engagement platforms and CRMs such as Salesforce, Blackbaud, or similar.
- Fluency in English is required; French is an asset.
Working Conditions :
- Requires significant attention to detail and concentration and ability to mentally process large amounts of information.
- The work pace is often unpredictable with significant time pressures.
- Ability to adapt to frequent and often urgent changes in priorities, and make decisions under pressure, work at an unpredictable pace.
- As we work with and support people (managers, colleagues, beneficiaries/customers, volunteers, donors and external partners) and communities in Canada and around the world, applicants whose first language is not English may be required to perform the responsibilities of the role in English.
- Eligibility to work in Canada: At this time, we welcome applications from candidates eligible to work in Canada. If you are not a citizen or permanent resident of Canada, we encourage you to carefully review your visa to find out whether you are eligible to work in the job you are considering applying for. Refer to our FAQ for more information.
- If you are selected for this role, you will be required to complete a successful pre-employment screening process which includes a satisfactory Enhanced Police Information Check (E-PIC).
About Canadian Red Cross
The Canadian Red Cross is part of the largest humanitarian network in the world, the International Red Cross and Red Crescent Movement.
We help people and communities in Canada and around the world in times of need and support them in strengthening their resilience.
Emergencies The Canadian Red Cross mobilizes its vast network of volunteers to assist when a disaster strikes, working in support of government to deliver relief to impacted communities and people. The Canadian Red Cross also contributes to international disaster responses by raising funds, as well as deploying resources and trained aid workers to support the local Red Cross.
Prevention and safety Through first aid training and water safety programming, the Canadian Red Cross helps Canadians be better equipped to prevent and treat injuries at home and in the workplace, as well as how to be safe in and around the water.
Capacity building The Canadian Red Cross provides support to Red Cross societies around the world to build capacity to be better able to able to respond to crises.
Community health The Canadian Red Cross delivers services to promote community health, in partnership with provincial governments.
Fundamental Principles Our network is vast, but our approach is simple. All Red Cross programs and activities are guided by the Fundamental Principles of Humanity, Impartiality, Neutrality, Independence, Voluntary service, Unity and Universality.
Senior Specialist-Donor & Market Insights
About the role
Title: Senior Specialist-Donor & Market Insights
Employee Working Location: Partially Virtual / Hybrid (Canada)
Employment Status: Permanent Full-time
The Canadian Red Cross (Red Cross) – an inspirational not for profit organization, helps people and communities in Canada and around the world in times of need and supports them in strengthening their resilience. As a Canada’s Best Employers 2024, we are committed to having an accessible, diverse, inclusive, and barrier-free work environment.
Reporting to the Senior Manager, Mass Stewardship & Engagement, the Senior Specialist, Donor & Market Insights drives the donor insights strategy for the Digital & Direct Marketing Team at the Canadian Red Cross. You will be primarily responsible for the design, collection, evaluation and maintenance of donor data to provide a deep understanding of what motivates donors to support the Society and how the Canadian Red Cross may increase a donor’s lifetime value.
You must be able to marshal the best of quantitative analytics, paired with qualitative data, to glean insights that will help to optimize areas of inefficiency, points of confusion, or general donor pain points across all Digital & Direct Marketing channels. This role is key to generating the donor personas and segments and market research that will drive the revenue needed by the Red Cross to implement its mission in Canada and around the world. You will contribute at a strategic level to ensure the highest standards of donor insights and donor privacy and protection.
The ideal candidate is a collaborative, data-driven marketing researcher who actively cultivates a positive, inclusive work environment. This is a rare opportunity to work at the intersection of data, strategy, and philanthropy. Your work will directly influence how millions of donors feel about their role in humanitarian work—strengthening loyalty, increasing awareness and building lifelong connection to the Red Cross.
In this role, you will :
- Conduct prospect and donor research, as well as internal and external market research for the Digital & Direct Marketing teams to help fundraising channels achieve revenue goals.
- Maintain accurate donor and prospect data, monitor data integrity, and generate reporting and dashboards to inform strategy and decision-making.
- Monitor donor satisfaction KPI’s such as NPS, CSAT, and User Effort, and assist in the design of a donor stewardship strategy for Digital & Direct Marketing teams.
- Owns the annual donor survey, conducts research briefs and presentations, and proactively share insights and market trends with fundraising leads.
- Collaborate cross-functionally with the donor experience team, channel leads in digital, direct mail, and sustainer marketing to ensure a growing and sustainable donor pipeline.
- Test and learn new and innovative tools and methodology to achieve the highest standard in market research excellence.
- Leads the moves management plan for identifying prospects for Major Gifts and Planned Giving Teams.
What We Are Looking For
- Minimum 6-9 years of progressive experience in philanthropy, stewardship, marketing or donor engagement and a 3-year college diploma or university degree in business, marketing, philanthropy, psychology or a related field and/or an equivalent combination of education and experience.
- Previous experience working with Qualtrics, HubSpot, or other similar platforms an asset.
- Strong grasp of donor segmentation, digital and direct marketing channels, journey mapping and market research best practices.
- Superior ability to clearly communicate research insights for non-researchers
- Superior knowledge and practical experience on a wide range of qualitative and quantitative research techniques
- Proficiency in data analysis, performance tracking and continuous program improvement.
- Exceptional communication and stakeholder engagement skills with the ability to synthesize research insights and influence.
- Familiarity with donor engagement platforms and CRMs such as Salesforce, Blackbaud, or similar.
- Fluency in English is required; French is an asset.
Working Conditions :
- Requires significant attention to detail and concentration and ability to mentally process large amounts of information.
- The work pace is often unpredictable with significant time pressures.
- Ability to adapt to frequent and often urgent changes in priorities, and make decisions under pressure, work at an unpredictable pace.
- As we work with and support people (managers, colleagues, beneficiaries/customers, volunteers, donors and external partners) and communities in Canada and around the world, applicants whose first language is not English may be required to perform the responsibilities of the role in English.
- Eligibility to work in Canada: At this time, we welcome applications from candidates eligible to work in Canada. If you are not a citizen or permanent resident of Canada, we encourage you to carefully review your visa to find out whether you are eligible to work in the job you are considering applying for. Refer to our FAQ for more information.
- If you are selected for this role, you will be required to complete a successful pre-employment screening process which includes a satisfactory Enhanced Police Information Check (E-PIC).
About Canadian Red Cross
The Canadian Red Cross is part of the largest humanitarian network in the world, the International Red Cross and Red Crescent Movement.
We help people and communities in Canada and around the world in times of need and support them in strengthening their resilience.
Emergencies The Canadian Red Cross mobilizes its vast network of volunteers to assist when a disaster strikes, working in support of government to deliver relief to impacted communities and people. The Canadian Red Cross also contributes to international disaster responses by raising funds, as well as deploying resources and trained aid workers to support the local Red Cross.
Prevention and safety Through first aid training and water safety programming, the Canadian Red Cross helps Canadians be better equipped to prevent and treat injuries at home and in the workplace, as well as how to be safe in and around the water.
Capacity building The Canadian Red Cross provides support to Red Cross societies around the world to build capacity to be better able to able to respond to crises.
Community health The Canadian Red Cross delivers services to promote community health, in partnership with provincial governments.
Fundamental Principles Our network is vast, but our approach is simple. All Red Cross programs and activities are guided by the Fundamental Principles of Humanity, Impartiality, Neutrality, Independence, Voluntary service, Unity and Universality.