Powered by Passion. United by Purpose. Build for Impact.

At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities – united as one .

We're more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose.

From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts ( CFL ) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

We bring these teams – and world-class entertainment – to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub , and Platinum Club.

Through MLSE Foundation and MLSE LaunchPad , we use the power of sport to help youth facing barriers reach their full potential. Since 2009, we’ve invested more than $45 million into Ontario communities - and we’re just getting started.

This is what it means to be One MLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves.

So, if you're ready to play with purpose, grow with passion, and win as one, we’d love to have you on our team.

Job Description

We are looking for a strategic Digital Marketer to join our Global Partnerships Media Integrations vertical to help drive our digital transformation. Reporting to a Media Integrations Manager, Global Partnerships, you will focus on the development and deployment of strategic Digital marketing partnership programs that leans into the product space. You will contribute your fluency in social platform marketing and digital technologies to identify trends for our partners (including but not limited to Meta, Youtube, Google, X, Snapchat, AR, and VR). With an integrated communications approach, you will be a creative and organized thought leader with a strong acumen for business development, inspired to deliver compelling multi-platform marketing solutions for current and prospected partnerships. You are both creative and analytical, and have a passion for digital marketing, social media, emerging technology, and content creation.

RESPONSIBILITIES

• Continually reimagine the status quo and build breakthrough digital marketing partnerships for new and existing MLSE partners
• Lead digital-specific projects and campaigns, varying from content marketing and social strategies, to digital customer journeys and technology-driven initiatives
• Collaborate with a full range of internal resources, from digital product to brand marketing, creative services and beyond, to expand on partner briefs and campaign ideas with digital and social tactics that deliver against client objectives
• Develop campaign user journeys and ecosystems to show how all tactics build upon each other
• Help define success, monitor and measure the performance of digital strategies and tactics
• Participate and at times lead new business pitches
• Prepare briefs when necessary for internal and external vendors
• Utilize analysis and insights to drive decisions in a way that yields sustained, measurable results
• Speak and present to clients and internal departments about strategic recommendations, sharing knowledge with clients and colleagues to help define industry best practices
• Attention to detail and ability to prioritize your workload, calendar and responsibilities
• Asses digital marketing trends, emerging media, technology and platforms to provide recommendations to capitalize on opportunities

REQUIREMENTS

• 3+years of experience in digital advertising / marketing / paid media
• A desire to create award-winning marketing programs for brands in the sports and entertainment space
• Excellent client interpersonal skills, presentation skills and confidence in leading conversations
• Experience working with integrated marketing programs and cross functionally with a variety of creative and product skillsets.
• Presentation skills and storytelling with deep understanding of fans relationship with platforms and technology rooted in consumer behaviors to build effective strategies and programs
• A detailed understanding of new media and a desire to stay current on emerging digital platforms and tech
• Ability to think ‘big picture’ in both strategy and execution
• Ability to build and develop professional relationships both inside and outside of the organization with ease
• Thrive in a fast-paced team environment with ability to productively prioritize
• An energetic self-starter that works best under minimal supervision
• An ongoing awareness and responsiveness to client satisfaction
• Aptitude and enthusiasm for consumer insights and data driven marketing is critical
• Ability to work events (evenings and weekends) as required
• Maintain confidentiality

Please apply by: Tuesday, Sept. 2 at 9:00 a.m.

We’re glad you’re here. Once you apply, we’ll follow up by email, and you can track everything in your Candidate Portal . Want instant updates? Opt-in for SMS notifications to stay in the loop.

At MLSE, we are committed to building an equitable , diverse and inclusive organization. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com . This email is only for accommodation requests. Resumes sent to this email address will not be considered.