About The Company

The York School is a distinguished co-educational independent school located in the heart of midtown Toronto. Renowned for its commitment to academic excellence and holistic development, the school offers the International Baccalaureate program from Junior Kindergarten through Grade 12. The York School prides itself on fostering a vibrant community grounded in the core values of Challenge, Community, and Curiosity. Its dynamic environment encourages students to develop critical thinking, creativity, and global awareness, preparing them for success in a rapidly changing world. The school’s dedicated faculty and staff work collaboratively to create an inclusive atmosphere where every student feels valued, supported, and inspired to reach their full potential. As part of its mission, The York School emphasizes innovative teaching practices, community engagement, and the development of lifelong learners who are prepared to make meaningful contributions to society.

About The Role

The York School is seeking a talented and experienced Digital Content & Marketing Specialist to join its vibrant community. This full-time, permanent role is essential in shaping and amplifying the school’s digital presence. The successful candidate will be responsible for creating compelling digital content that highlights the school’s unique programs, community activities, and student achievements. This position plays a pivotal role in supporting student recruitment efforts, enhancing brand awareness, and fostering community engagement through innovative storytelling across various digital platforms. The role requires a proactive individual with a keen eye for visual storytelling, strong communication skills, and a strategic mindset to execute marketing initiatives effectively. As an on-site role, the candidate must be comfortable working within a collaborative, community-focused environment and be present on campus five days a week to actively contribute to the school’s vibrant culture and outreach activities.

Qualifications

The ideal candidate will possess a post-secondary education in Marketing, Communications, or a related discipline, complemented by at least five years of experience in digital content creation, social media management, or similar roles. Demonstrated expertise in photography, videography, and digital storytelling is essential. The candidate should have a proven track record of managing social media platforms, developing engaging content tailored to diverse audiences, and supporting marketing or recruitment campaigns. Familiarity with paid advertising, media buying, and digital campaign management is considered an asset. Advanced proficiency in Adobe Creative Suite (including Premiere Pro, After Effects, Photoshop, Illustrator, and InDesign), Google Workspace, Canva, Hootsuite, and website platforms like Squarespace is required. Basic knowledge of web design principles, HTML/CSS, and experience with AI-powered editing tools and generative AI for content creation will be advantageous. Strong organizational skills, excellent communication abilities, and a solutions-oriented approach are critical for success in this role.

Responsibilities

Create, curate, and publish engaging digital content across multiple platforms, including social media, the school website, video, and photography, ensuring alignment with The York School’s values and brand identity. Manage and monitor social media channels by developing content calendars, posting updates, and engaging with the community to foster meaningful interactions. Capture high-quality photo and video content to support storytelling, campaigns, and school initiatives, showcasing student life, events, and programs. Collaborate with internal stakeholders such as faculty, students, and administrative teams to gather content and highlight key activities, achievements, and upcoming events. Analyze performance metrics and utilize insights to refine content strategies, improve engagement, and expand reach. Partner closely with the Admissions team to develop creative content supporting student recruitment cycles and open house events. Support the planning, development, and execution of digital marketing campaigns, particularly around key school events and initiatives. Assist in the development of campaign concepts, ensuring timely delivery of high-quality content that resonates with target audiences. Support local marketing initiatives by identifying advertising opportunities within the community, including outreach to organizations, community centers, and local venues. Coordinate logistics for advertising placements, including timelines, specifications, vendor communication, and budget management. Prepare and organize marketing activities in advance of peak recruitment periods to maximize outreach and engagement efforts.

Benefits

The York School offers a competitive salary range of $72,000 to $88,000 annually, commensurate with experience, skills, and education. The school provides a comprehensive benefits package that includes health and dental coverage effective from the first day of employment, along with a generous RRSP matching plan. Working within the Greater Toronto Area, The York School is recognized for its attractive compensation package among CIS Ontario Schools. Employees benefit from a supportive work environment that encourages professional growth, collaboration, and innovation. Additional benefits include ongoing professional development opportunities, access to state-of-the-art facilities, and participation in a vibrant community dedicated to excellence in education and community service. The school values work-life balance and strives to create an inclusive environment where all staff feel valued and empowered.

Equal Opportunity

The York School is committed to fostering an inclusive and accessible workplace. We welcome applications from all qualified candidates, including those from equity-deserving communities. Our hiring practices are designed to promote diversity and ensure equal opportunity for all applicants. Accommodation is available upon request throughout the recruitment and selection process to support candidates with disabilities or specific needs. We believe that diverse perspectives and experiences strengthen our community and contribute to our mission of creating a welcoming and equitable environment for everyone. We encourage individuals from all backgrounds to apply and join our dedicated team committed to educational excellence and community engagement.