Are you ready to join a team recognized as a Platinum Certified Canada’s Best Managed Company and one of BC’s Top Employers? As part of Wesgroup Equipment, a trusted name in the industry, Westerra Equipment has been selling, renting, and servicing equipment across British Columbia, while also providing safety training to ensure effective machinery operation. We offer a wide range of equipment for industries like warehousing, milling, construction, drilling, and environmental processing. Join our team of People-Focused Problem Solvers and build a career where your contributions truly make a difference!

Reporting to the Director of Sales, this position focuses on actively developing business for the entire dealership offer encompassing Rentals, Equipment, Service, and Support. The Rentals & Sales Representative collaborates with the Director of Sales, Executives, Operations, and other Sales Managers in BC, as required, in order to develop and grow our Rentals, Equipment, Service, and support business in line with our corporate objectives.

Key Responsibilities:

• Actively pursue and seek out rentals, equipment, service, and parts business in order to meet and exceed sales objectives. Primary focus is on rentals, followed by service and parts.

• Use effective prospecting techniques including cold calling, scheduled follow ups and qualification of leads for equipment, rentals, service and parts.

• Develop and/or maintain strong business relationships with clients and others in the industry.

• Identify creative solutions to meet and exceed client expectations.

• Conduct product demonstrations and sales presentations in a professional manner.

• Create proposals and quotations in a professional manner that is consistent with the company brand.

• Successfully negotiate and close deals.

• Utilize CRM systems to maintain accurate records of sales calls, prospect interactions, client files and sales activity information.

• Monitors customer, market and competitor activity including the use of ROUSE to decide rental rates.

• Exceeds customer expectations and contributes to a high level of customer satisfaction.

• Develop strong business relationships with clients, others in the industry and internal partners such as service, parts, marketing, etc.

• Travel for in-person meetings with customers and partners to develop/maintain key relationships.

• Other duties, as assigned.

Knowledge, Skills and Abilities:

• Proven sales experience.

• Able to develop and clearly articulate value-added solutions.

• Strong forecasting and use of CRM system to plan and manage territory.

• Results oriented and effective decision making ability.

• Strong negotiation skills.

• Self-accountability.

• High level of customer focus.

• Sound knowledge of problem-solving techniques.

• Excellent presentation and communications skills.

• Builds and maintains relationships.

• Open to Coaching.

Training, Education and Experience:

• 3 + years of successful sales experience in sales of equipment or similar machinery/industry.

• Post-secondary education in a related discipline considered an asset.

• Valid driver’s license and clean driver’s abstract.

Values:

• Build trust – with customers and each other.

• Be a team player – commit to working together to win.

• Be customer-focused – “wow” customers so they become raving fans.

• Support community – care for our people, our community and our planet.

• Deliver results – know what you need to do and get it done.

Working Conditions: The Rentals & Sales Representative is based out of the Edmonton office and works 40 hours on average per week Monday to Friday. Some travel to other locations within province, British Columbia, and the US will be required.

Privacy Notice for Job Applicants: By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at careers@westerraequipment.com.

Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Westerra Equipment.

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