Top Benefits
About the role
The Customer Loyalty & Engagement Lead is responsible for contributing and developing insight driven strategies and tactics that enhance customer satisfaction, engagement and advocacy - ultimately delivering for the organisation loyalty and increased value. Strategic thinker, go-getter with a fine business acumen, the lead will be able to connect the dots between consumer experience touchpoints, engagement driving tactics, and business results while also being able to understand systems and tools required to bring it to life. Working hand in hand with cross functional teams, this person will help design and implement initiatives that will turn our owners into vocal advocates. The ideal candidate is a strategic thinker with strong collaboration skills and a passion for creating meaningful customer relationships and generating business results. YOU'LL HAVE THE OPPORTUNITY TO:
Strategy & Governance:
Contribute to designing and implementing loyalty and engagement strategies that drive customer retention, increase churn and advocacy.
Lead cross functional governances to fuel efficient implementation, decision making and optimization
Influence key stakeholders to ensure program coherence, project approval and alignment
Identify and quantify business opportunities through data analysis and customer insights.
Contribute to building business cases for new initiatives and programs.
Cross-Functional Leadership:
Lead and coordinate cross-functional teams to create seamless, customer-focused experiences.
Collaborate with CRM, Insights, Brands, and other key departments to align initiatives with overall business objectives
Influence roadmaps & prioritise loyalty initiatives into each plan
Customer Experience Design:
Develop and deploy programs and processes that enhance the end-to-end owner experience.
Ensure customer feedback is integrated into product and service improvements.
Influence Tools & Processes:
Partner with internal teams to optimize tools, platforms, and workflows that support loyalty and engagement.
Advocate for customer-centric enhancements in systems and processes.
Strong capability to understand cross-platform ecosystem, operations & capabilities. Tool proficiency is a plus
Support removing roadblocks for the COE to unlock Loyalty potential
Measurement & Reporting:
Define KPIs and success metrics for loyalty and engagement programs.
Works with MD&I team to track and monitor
Monitor performance and provide actionable insights to stakeholders.
Fuels research briefs required to track performance
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
Bachelor’s degree in Business, Marketing, or related field (MBA is a plus).
10 years of experience in customer experience, loyalty, or engagement roles.
Proven ability to lead cross-functional projects and influence peers and executive levels.
Strong analytical skills with experience in building business cases and quantifying opportunities.
Excellent communication and presentation skills.
Familiarity with CRM systems, loyalty platforms, and customer analytics tools. Key Skills:
Strategic thinking and problem-solving.
Customer-centric mindset.
Project management and leadership.
Data-driven decision-making.
Collaboration and influencing skills.
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation — You want it, we have it:
Annual bonus based on the company’s financial results
Generous paid time away
Pension plan
Collective saving opportunities
Industry leading healthcare fully paid by BRP
What about some feel good perks:
Flexible work schedule
A summer schedule that varies by department and location
Holiday season shutdown
Educational resources
Discount on BRP products
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 16,500 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.
#LI-Hybrid #LI-EF1
About BRP
Our distinctive brands are icons in their industry: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft. To fully enhance our riders’ experience, our product lines are supported with a dedicated parts, accessories and clothing business.
Over the past 20 years, we have traveled far and wide, expanding our partnerships, entering new playgrounds and new territories. Our close to 20,000 employees worldwide are united by our ambition to keep moving forward, giving our customers around the world the power to create their best memories.
As the passion for BRP grows, so does our presence, with innovation centers, manufacturing facilities and offices now on all five continents. We’ve partnered with the best dealers and distributors out there to bring our products to adventurers in 130 countries.
As we look to the future, we continue to power ahead and hold true to the values of passion, drive, ingenuity, and trust we live by, maintaining our sense of adventure as our guiding star.
We make adventure… by design.
Top Benefits
About the role
The Customer Loyalty & Engagement Lead is responsible for contributing and developing insight driven strategies and tactics that enhance customer satisfaction, engagement and advocacy - ultimately delivering for the organisation loyalty and increased value. Strategic thinker, go-getter with a fine business acumen, the lead will be able to connect the dots between consumer experience touchpoints, engagement driving tactics, and business results while also being able to understand systems and tools required to bring it to life. Working hand in hand with cross functional teams, this person will help design and implement initiatives that will turn our owners into vocal advocates. The ideal candidate is a strategic thinker with strong collaboration skills and a passion for creating meaningful customer relationships and generating business results. YOU'LL HAVE THE OPPORTUNITY TO:
Strategy & Governance:
Contribute to designing and implementing loyalty and engagement strategies that drive customer retention, increase churn and advocacy.
Lead cross functional governances to fuel efficient implementation, decision making and optimization
Influence key stakeholders to ensure program coherence, project approval and alignment
Identify and quantify business opportunities through data analysis and customer insights.
Contribute to building business cases for new initiatives and programs.
Cross-Functional Leadership:
Lead and coordinate cross-functional teams to create seamless, customer-focused experiences.
Collaborate with CRM, Insights, Brands, and other key departments to align initiatives with overall business objectives
Influence roadmaps & prioritise loyalty initiatives into each plan
Customer Experience Design:
Develop and deploy programs and processes that enhance the end-to-end owner experience.
Ensure customer feedback is integrated into product and service improvements.
Influence Tools & Processes:
Partner with internal teams to optimize tools, platforms, and workflows that support loyalty and engagement.
Advocate for customer-centric enhancements in systems and processes.
Strong capability to understand cross-platform ecosystem, operations & capabilities. Tool proficiency is a plus
Support removing roadblocks for the COE to unlock Loyalty potential
Measurement & Reporting:
Define KPIs and success metrics for loyalty and engagement programs.
Works with MD&I team to track and monitor
Monitor performance and provide actionable insights to stakeholders.
Fuels research briefs required to track performance
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
Bachelor’s degree in Business, Marketing, or related field (MBA is a plus).
10 years of experience in customer experience, loyalty, or engagement roles.
Proven ability to lead cross-functional projects and influence peers and executive levels.
Strong analytical skills with experience in building business cases and quantifying opportunities.
Excellent communication and presentation skills.
Familiarity with CRM systems, loyalty platforms, and customer analytics tools. Key Skills:
Strategic thinking and problem-solving.
Customer-centric mindset.
Project management and leadership.
Data-driven decision-making.
Collaboration and influencing skills.
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation — You want it, we have it:
Annual bonus based on the company’s financial results
Generous paid time away
Pension plan
Collective saving opportunities
Industry leading healthcare fully paid by BRP
What about some feel good perks:
Flexible work schedule
A summer schedule that varies by department and location
Holiday season shutdown
Educational resources
Discount on BRP products
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 16,500 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.
#LI-Hybrid #LI-EF1
About BRP
Our distinctive brands are icons in their industry: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft. To fully enhance our riders’ experience, our product lines are supported with a dedicated parts, accessories and clothing business.
Over the past 20 years, we have traveled far and wide, expanding our partnerships, entering new playgrounds and new territories. Our close to 20,000 employees worldwide are united by our ambition to keep moving forward, giving our customers around the world the power to create their best memories.
As the passion for BRP grows, so does our presence, with innovation centers, manufacturing facilities and offices now on all five continents. We’ve partnered with the best dealers and distributors out there to bring our products to adventurers in 130 countries.
As we look to the future, we continue to power ahead and hold true to the values of passion, drive, ingenuity, and trust we live by, maintaining our sense of adventure as our guiding star.
We make adventure… by design.